
Lifecycle Marketing Lead — Retention & Personalization
Kate Spade New York, New York, NY, United States
A leading fashion brand based in New York is seeking a strategic Senior Manager of Retention to enhance customer engagement through efficient Email, SMS, and Consumer Lifecycle Marketing initiatives. The role involves development and execution of retention strategies, analytics, and cross-functional collaboration while managing a small team. Ideal candidates will possess 8+ years in digital marketing with specific email marketing experience, preferably with Salesforce Marketing Cloud, and strong data analysis capabilities. Competitive salary range is offered alongside comprehensive benefits.
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