Kate Spade Senior Manager, Retention
Kate Spade New York, New York, NY, United States
We're seeking a strategic and data-driven Senior Manager of Retention to lead our Email, SMS, and Consumer Lifecycle Marketing efforts. This role is pivotal in driving customer engagement, loyalty, and lifetime value through personalized, timely, and relevant communications across owned channels.
Responsibilities
Retention Strategy & Execution
Develop and lead the overall retention strategy across Email, SMS, and other owned channels.
Design and optimize lifecycle journeys including onboarding, win-back, reactivation, and loyalty programs.
Own segmentation strategies to deliver personalized messaging based on behavioral, transactional, and demographic data.
Channel Management
Oversee campaign planning, calendar management, and execution for Email and SMS.
Partner with creative and content teams to ensure messaging aligns with brand voice and drives engagement.
Manage A/B testing and experimentation to continuously improve performance.
Analytics & Optimization
Define KPIs and reporting frameworks to measure campaign effectiveness and customer retention.
Analyze performance data to uncover insights and inform future strategies.
Collaborate with Analytics teams to build predictive models and customer scoring.
Cross-Functional Collaboration
Work closely with Product, Buying, Digital, and Customer Experience teams to ensure seamless customer journeys.
Partner with Acquisition and Brand teams to ensure consistent messaging across the funnel.
Technology & Tools
Manage relationships with ESPs, SMS platforms, and other Martech vendors.
Stay current on industry trends and emerging technologies to drive innovation.
Team Management
Direct development plan and provide oversight of 3x team members (2x Associates & 1x Coordinator)
Qualifications
8+ years of experience in a digital marketing role, experience in email marketing required. An equivalent combination of work experience and education will be considered.
Experience with a large scale ESP is required; SFMC experience preferred.
Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.
Experience in HTML/CSS/AMPScript preferred.
Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)
Preferred Skills
Strong analytical and project management skills.
Detail oriented with focus on delivering results.
Self-starter, takes initiative, with the ability to juggle multiple priorities.
Ability to partner with multiple cross functional teams.
Excellent oral and written communication skills.
Work Setup HYBRID
Base Pay Range $115,000.00
TO
$138,000.00
Annually
Benefits Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.
Equal Opportunity Employer Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or employeerelations@tapestry.com
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Responsibilities
Retention Strategy & Execution
Develop and lead the overall retention strategy across Email, SMS, and other owned channels.
Design and optimize lifecycle journeys including onboarding, win-back, reactivation, and loyalty programs.
Own segmentation strategies to deliver personalized messaging based on behavioral, transactional, and demographic data.
Channel Management
Oversee campaign planning, calendar management, and execution for Email and SMS.
Partner with creative and content teams to ensure messaging aligns with brand voice and drives engagement.
Manage A/B testing and experimentation to continuously improve performance.
Analytics & Optimization
Define KPIs and reporting frameworks to measure campaign effectiveness and customer retention.
Analyze performance data to uncover insights and inform future strategies.
Collaborate with Analytics teams to build predictive models and customer scoring.
Cross-Functional Collaboration
Work closely with Product, Buying, Digital, and Customer Experience teams to ensure seamless customer journeys.
Partner with Acquisition and Brand teams to ensure consistent messaging across the funnel.
Technology & Tools
Manage relationships with ESPs, SMS platforms, and other Martech vendors.
Stay current on industry trends and emerging technologies to drive innovation.
Team Management
Direct development plan and provide oversight of 3x team members (2x Associates & 1x Coordinator)
Qualifications
8+ years of experience in a digital marketing role, experience in email marketing required. An equivalent combination of work experience and education will be considered.
Experience with a large scale ESP is required; SFMC experience preferred.
Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.
Experience in HTML/CSS/AMPScript preferred.
Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)
Preferred Skills
Strong analytical and project management skills.
Detail oriented with focus on delivering results.
Self-starter, takes initiative, with the ability to juggle multiple priorities.
Ability to partner with multiple cross functional teams.
Excellent oral and written communication skills.
Work Setup HYBRID
Base Pay Range $115,000.00
TO
$138,000.00
Annually
Benefits Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.
Equal Opportunity Employer Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or employeerelations@tapestry.com
#J-18808-Ljbffr