Digital Media Manager
Aimbridge Hospitality, Plano, TX, United States
The eCommerce Manager will be a supporting member of our growing digital team and will be individually responsible for developing and implementing cost-per-click campaign media strategies, managing media budgets, and be expected to collaborate cross-functionally to optimize campaign performance and achieve business objectives aligned with individual hotel’s business goals.
Qualifications
5+ years digital marketing experience required, preferably in hotel marketing.
Strong understanding of brand marketing efforts and capabilities (Hilton, Hyatt, Marriott, IHG).
Ability to successfully execute on Koddi platforms (or similar DMP) as well as Booking Network Sponsored Ads and Expedia TravelAds native platforms.
Strong understanding of CPC campaigns and optimization tactics.
Ability to effectively identify and execute campaign optimization efforts to drive performance.
Ability to provide insightful campaign performance analysis (written and verbal).
Experience with running a large portfolio of campaigns.
Excellent written and verbal communication skills.
Ability to work collaboratively in a team environment.
Strong analytical and problem-solving skills.
Understanding of Hotel Brand internal reporting systems, third-party vendor reports (Demand 360, Google Analytics) a plus.
Key Responsibilities
Implement media strategy, manage media budgets, and collaborate cross-functionally to optimize campaign performance and achieve business objectives.
Leverage Koddi, Native TravelAds and Native Booking Network Sponsored Ad platforms to manage large scale digital marketing campaigns and examine trends to provide valuable and actionable insights to stakeholders
Ability to effectively identify and execute campaign optimization efforts to drive performance.
This role supports Second Wave Marketing’s stakeholders by managing assigned campaigns, building relationships with our client-facing team-members, preparing analysis for stakeholders, and contributing to the company culture.
Implement a data-driven approach to optimize and budget for CPC campaigns.
Work with a talented team of digital marketing, data, and technology enthusiasts
Work with internal and external stakeholders to ensure key dates are met
Identify and communicate digital trends that are shaping the travel industry
Property Information At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.
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Qualifications
5+ years digital marketing experience required, preferably in hotel marketing.
Strong understanding of brand marketing efforts and capabilities (Hilton, Hyatt, Marriott, IHG).
Ability to successfully execute on Koddi platforms (or similar DMP) as well as Booking Network Sponsored Ads and Expedia TravelAds native platforms.
Strong understanding of CPC campaigns and optimization tactics.
Ability to effectively identify and execute campaign optimization efforts to drive performance.
Ability to provide insightful campaign performance analysis (written and verbal).
Experience with running a large portfolio of campaigns.
Excellent written and verbal communication skills.
Ability to work collaboratively in a team environment.
Strong analytical and problem-solving skills.
Understanding of Hotel Brand internal reporting systems, third-party vendor reports (Demand 360, Google Analytics) a plus.
Key Responsibilities
Implement media strategy, manage media budgets, and collaborate cross-functionally to optimize campaign performance and achieve business objectives.
Leverage Koddi, Native TravelAds and Native Booking Network Sponsored Ad platforms to manage large scale digital marketing campaigns and examine trends to provide valuable and actionable insights to stakeholders
Ability to effectively identify and execute campaign optimization efforts to drive performance.
This role supports Second Wave Marketing’s stakeholders by managing assigned campaigns, building relationships with our client-facing team-members, preparing analysis for stakeholders, and contributing to the company culture.
Implement a data-driven approach to optimize and budget for CPC campaigns.
Work with a talented team of digital marketing, data, and technology enthusiasts
Work with internal and external stakeholders to ensure key dates are met
Identify and communicate digital trends that are shaping the travel industry
Property Information At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.
#J-18808-Ljbffr