Marketing Specialist
Entergy, New Orleans, LA, United States
Workplace Flexibility
Onsite
Legal Entity Entergy Services, LLC
Job Summary *** This is an onsite position in New Orleans, LA or Jackson, MS. Relocation assistance and sponsorship is not provided. This position will be filled as a Communications Specialist II or III based on the experience and qualifications of the selected candidate. ***
Purpose The Advertising Specialist will partner with our internal creative team and agency of record to plan, develop, and execute high-impact advertising campaigns that elevate Entergy’s brand, drive audience engagement, and deliver measurable business results. This role demands strong project management skills to orchestrate multiple campaigns, coordinate cross-functional teams and external partners, manage timelines and deliverables, and ensure seamless execution from concept to completion – all while optimizing performance and maximizing return on investment (ROI).
Job Duties / Responsibilities
Develop, execute, and manage integrated advertising campaigns across digital, social media, print, TV, radio, out-of-home, and emerging channels aligned with business objectives.
Conduct and oversee market research (in partnership with research vendors) to define target audiences, uncover market trends, and analyze competitor activity.
Collaborate with copywriters, designers, videographers, and other creatives to produce engaging ad content, including copy, visuals, video, and multimedia assets.
Plan and execute media buys, selecting optimal channels (e.g., Google Ads, Meta, LinkedIn, programmatic, traditional media) and negotiating placements for maximum reach and efficiency.
Manage advertising budgets, tracking spend and ensuring campaigns deliver strong ROI while staying within financial guidelines.
Monitor campaign performance using tools such as Google Analytics, platform-native dashboards, and third-party trackers; measure key metrics (impressions, CTR, conversions, etc.).
Optimize campaigns in real time based on data insights to improve effectiveness and ROI.
Maintain brand consistency across all advertising materials in line with company guidelines and messaging.
Partner with internal stakeholders to align advertising with broader company strategies.
Prepare and present clear, actionable performance reports and recommendations to leadership and stakeholders.
Stay current on advertising trends, new platforms, technologies, and best practices to keep campaigns innovative and effective.
Minimum Requirements
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
4–7 years of progressive experience in advertising, digital marketing, or a related role.
Preferred Skills
Deep knowledge of advertising principles, media planning, and buying across digital and traditional channels.
Hands‑on proficiency with major digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, programmatic DSPs).
Strong analytical skills with the ability to interpret data, identify insights, and drive optimization decisions.
Excellent written and verbal communication skills, with experience collaborating across teams and presenting to stakeholders.
Creative mindset with proven ability to develop innovative campaign concepts.
Solid understanding of SEO, SEM, and paid social strategies.
Proven project management skills, including the ability to lead multiple concurrent campaigns, manage timelines, prioritize tasks, and coordinate deliverables across stakeholders.
Experience with analytics and attribution tools beyond basic platforms (e.g., Google Data Studio/Looker, Tableau, or similar).
Working knowledge of design tools (Adobe Creative Suite) or experience directing creative production.
Familiarity with project management tools.
Prior work in the energy, utilities, or regulated industry is a plus.
Key Competencies
Exceptional attention to detail and organizational skills.
Ability to manage multiple campaigns and priorities in a fast‑paced environment while consistently meeting deadlines.
Data‑driven approach with a focus on measurable results and continuous improvement.
Adaptability to evolving market trends, consumer behavior, and advertising technologies.
Primary Location Louisiana – New Orleans, Louisiana; Mississippi – Jackson
Additional Responsibilities As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.
EEO Statement The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non‑discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.
Authorization to Work in the United States Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.
#J-18808-Ljbffr
Legal Entity Entergy Services, LLC
Job Summary *** This is an onsite position in New Orleans, LA or Jackson, MS. Relocation assistance and sponsorship is not provided. This position will be filled as a Communications Specialist II or III based on the experience and qualifications of the selected candidate. ***
Purpose The Advertising Specialist will partner with our internal creative team and agency of record to plan, develop, and execute high-impact advertising campaigns that elevate Entergy’s brand, drive audience engagement, and deliver measurable business results. This role demands strong project management skills to orchestrate multiple campaigns, coordinate cross-functional teams and external partners, manage timelines and deliverables, and ensure seamless execution from concept to completion – all while optimizing performance and maximizing return on investment (ROI).
Job Duties / Responsibilities
Develop, execute, and manage integrated advertising campaigns across digital, social media, print, TV, radio, out-of-home, and emerging channels aligned with business objectives.
Conduct and oversee market research (in partnership with research vendors) to define target audiences, uncover market trends, and analyze competitor activity.
Collaborate with copywriters, designers, videographers, and other creatives to produce engaging ad content, including copy, visuals, video, and multimedia assets.
Plan and execute media buys, selecting optimal channels (e.g., Google Ads, Meta, LinkedIn, programmatic, traditional media) and negotiating placements for maximum reach and efficiency.
Manage advertising budgets, tracking spend and ensuring campaigns deliver strong ROI while staying within financial guidelines.
Monitor campaign performance using tools such as Google Analytics, platform-native dashboards, and third-party trackers; measure key metrics (impressions, CTR, conversions, etc.).
Optimize campaigns in real time based on data insights to improve effectiveness and ROI.
Maintain brand consistency across all advertising materials in line with company guidelines and messaging.
Partner with internal stakeholders to align advertising with broader company strategies.
Prepare and present clear, actionable performance reports and recommendations to leadership and stakeholders.
Stay current on advertising trends, new platforms, technologies, and best practices to keep campaigns innovative and effective.
Minimum Requirements
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
4–7 years of progressive experience in advertising, digital marketing, or a related role.
Preferred Skills
Deep knowledge of advertising principles, media planning, and buying across digital and traditional channels.
Hands‑on proficiency with major digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, programmatic DSPs).
Strong analytical skills with the ability to interpret data, identify insights, and drive optimization decisions.
Excellent written and verbal communication skills, with experience collaborating across teams and presenting to stakeholders.
Creative mindset with proven ability to develop innovative campaign concepts.
Solid understanding of SEO, SEM, and paid social strategies.
Proven project management skills, including the ability to lead multiple concurrent campaigns, manage timelines, prioritize tasks, and coordinate deliverables across stakeholders.
Experience with analytics and attribution tools beyond basic platforms (e.g., Google Data Studio/Looker, Tableau, or similar).
Working knowledge of design tools (Adobe Creative Suite) or experience directing creative production.
Familiarity with project management tools.
Prior work in the energy, utilities, or regulated industry is a plus.
Key Competencies
Exceptional attention to detail and organizational skills.
Ability to manage multiple campaigns and priorities in a fast‑paced environment while consistently meeting deadlines.
Data‑driven approach with a focus on measurable results and continuous improvement.
Adaptability to evolving market trends, consumer behavior, and advertising technologies.
Primary Location Louisiana – New Orleans, Louisiana; Mississippi – Jackson
Additional Responsibilities As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.
EEO Statement The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non‑discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.
Authorization to Work in the United States Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.
#J-18808-Ljbffr