Director of Admission
American Association of Collegiate Registrars and Admissions Officers, Marietta, OH, United States
Job Competency
Collaborative Decision-Making Data Interpretation & Application Leadership & Management Job Description
The Director of Admission serves as a senior leader within the Enrollment Management Division and plays a critical role in shaping and executing a strategic recruitment and enrollment plan aligned with the institution’s mission, goals, and financial sustainability. This position provides operational and visionary leadership to the Office of Admission and supports cross-functional initiatives across the enrollment funnel, including recruitment, yield, marketing, data analytics, and transfer and access pipelines. The Director of Admissions reports directly to the Vice President of Enrollment Management. Essential Functions of the Position
Strategic Leadership and Planning Assists with the development and execution of a comprehensive undergraduate recruitment plan, utilizing data-informed decision-making, demographic trend analysis, and market research to drive enrollment growth and diversity. Partners with the VPEM to develop and assess multi-year enrollment strategies that align with institutional goals, retention initiatives, and revenue expectations. Operational Oversight Directs all aspects of the undergraduate recruitment cycle from inquiry to matriculation, including first-year, transfer, and special populations (e.g., adult learners, CCP dual enrollment). Manages and innovates the College’s Transfer processes and oversees recruitment strategies specific to transfer students. Supervises the Tuition Exchange Program, including applicant education, documentation, and compliance monitoring. Supervision and Staff Development Provides direct supervision, coaching, and professional development to the admission team, with particular emphasis on admission counselors. Fosters a high-performance culture grounded in accountability, collaboration, inclusive excellence, and continuous improvement. Cross-Divisional Collaboration Collaborates with Marketing and Communication, Academic Affairs, Athletics, Financial Aid, and Student Life to create seamless, student-centered experiences across the enrollment pipeline. Contributes to the alignment of CRM, AI, and communication strategies to personalize outreach and improve yield. Data and Technology Integration Leverages CRM systems, analytics tools, and performance dashboards to monitor progress toward enrollment targets, optimize territory management, and assess ROI on recruitment initiatives. Collaborates with the VPEM and institutional research staff to interpret technical and statistical data to support strategic planning, institutional reporting, and forecasting. Institutional Representation and Visibility Represents the College at regional and national conferences, recruitment fairs, and community events, acting as a compelling ambassador of the institution’s mission, values, and offerings. Serves on key campus committees and collaborates with faculty and staff on enrollment-related policies and initiatives. Acts as the chief admission officer and spokesperson at recruitment and admission events, and at other venues in the absence of the VPEM. Admissions Operations Oversees application review and selection processes, ensuring consistent, holistic, and mission-aligned admission decisions. Administers and ensures adherence to institutional admission policies, procedures, and deadlines. Oversees major admission projects as assigned by the VPEM. Professional Expectations
Uphold and model the mission, vision, and values of the College in all professional endeavors. Adhere to the policies and procedures of the College. Maintains confidentiality, professionalism, and student-centered service in actions, communication, and behavior in every aspect of the position. Attends and completes any required training, certifications, or other professional development relevant to enrollment leadership and higher education best practices.
Requirements
Required Skills and Abilities
Demonstrated success in leading recruitment strategy and achieving enrollment goals in a competitive higher education environment. Strong interpersonal, leadership, and change management skills with the ability to motivate and empower teams. Expertise in CRM systems (e.g., Slate, Salesforce, etc.), enrollment analytics, and communication planning. Capacity to interpret and present data clearly to stakeholders and use analytics to drive decision-making. Excellent verbal, written, and presentation skills tailored to diverse audiences (students, families, faculty, trustees). Valid driver’s license and willingness to travel regionally and nationally as needed. Required Experience & Education
Bachelor’s degree required; master’s degree preferred. Minimum of five years of progressive experience in a college/university admissions office with a record of increasing leadership responsibility. Proven supervisory experience developing and managing a high-performing, cohesive team. Strong acumen with technology, report writing, and PowerPoint presentations. Advanced experience with CRM system use, data analytics, and integrated enrollment marketing is preferred. Physical Requirements
Primarily sedentary work in an office setting. The ability to navigate to various buildings on campus for meetings, training, and other College gatherings. Use of office equipment, including computers, printers, and copiers, with lifting of less than 20lb occasionally to fill machines or move files. Occasional travel for recruitment and professional conferences that may require lifting and transporting presentation equipment and materials. Application Instructions
Interested applicants should submit a cover letter, resume, and contact information for three professional references. All applications/resumes must be submitted through this online process. We regret that we are unable to accept applications or resumes submitted by mail, email, or fax. As you are submitting your application via this online process, please be sure to provide an accurate email address. You will then receive an acknowledgment indicating your application materials have been received. Marietta College is an equal opportunity educator and employer. Marietta College does not discriminate on the basis of age, race, color, gender orientation, national or ethnic origin, ancestry, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, political affiliation, or any other status protected by federal, state, or local laws. Job Traveling :
None
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Collaborative Decision-Making Data Interpretation & Application Leadership & Management Job Description
The Director of Admission serves as a senior leader within the Enrollment Management Division and plays a critical role in shaping and executing a strategic recruitment and enrollment plan aligned with the institution’s mission, goals, and financial sustainability. This position provides operational and visionary leadership to the Office of Admission and supports cross-functional initiatives across the enrollment funnel, including recruitment, yield, marketing, data analytics, and transfer and access pipelines. The Director of Admissions reports directly to the Vice President of Enrollment Management. Essential Functions of the Position
Strategic Leadership and Planning Assists with the development and execution of a comprehensive undergraduate recruitment plan, utilizing data-informed decision-making, demographic trend analysis, and market research to drive enrollment growth and diversity. Partners with the VPEM to develop and assess multi-year enrollment strategies that align with institutional goals, retention initiatives, and revenue expectations. Operational Oversight Directs all aspects of the undergraduate recruitment cycle from inquiry to matriculation, including first-year, transfer, and special populations (e.g., adult learners, CCP dual enrollment). Manages and innovates the College’s Transfer processes and oversees recruitment strategies specific to transfer students. Supervises the Tuition Exchange Program, including applicant education, documentation, and compliance monitoring. Supervision and Staff Development Provides direct supervision, coaching, and professional development to the admission team, with particular emphasis on admission counselors. Fosters a high-performance culture grounded in accountability, collaboration, inclusive excellence, and continuous improvement. Cross-Divisional Collaboration Collaborates with Marketing and Communication, Academic Affairs, Athletics, Financial Aid, and Student Life to create seamless, student-centered experiences across the enrollment pipeline. Contributes to the alignment of CRM, AI, and communication strategies to personalize outreach and improve yield. Data and Technology Integration Leverages CRM systems, analytics tools, and performance dashboards to monitor progress toward enrollment targets, optimize territory management, and assess ROI on recruitment initiatives. Collaborates with the VPEM and institutional research staff to interpret technical and statistical data to support strategic planning, institutional reporting, and forecasting. Institutional Representation and Visibility Represents the College at regional and national conferences, recruitment fairs, and community events, acting as a compelling ambassador of the institution’s mission, values, and offerings. Serves on key campus committees and collaborates with faculty and staff on enrollment-related policies and initiatives. Acts as the chief admission officer and spokesperson at recruitment and admission events, and at other venues in the absence of the VPEM. Admissions Operations Oversees application review and selection processes, ensuring consistent, holistic, and mission-aligned admission decisions. Administers and ensures adherence to institutional admission policies, procedures, and deadlines. Oversees major admission projects as assigned by the VPEM. Professional Expectations
Uphold and model the mission, vision, and values of the College in all professional endeavors. Adhere to the policies and procedures of the College. Maintains confidentiality, professionalism, and student-centered service in actions, communication, and behavior in every aspect of the position. Attends and completes any required training, certifications, or other professional development relevant to enrollment leadership and higher education best practices.
Requirements
Required Skills and Abilities
Demonstrated success in leading recruitment strategy and achieving enrollment goals in a competitive higher education environment. Strong interpersonal, leadership, and change management skills with the ability to motivate and empower teams. Expertise in CRM systems (e.g., Slate, Salesforce, etc.), enrollment analytics, and communication planning. Capacity to interpret and present data clearly to stakeholders and use analytics to drive decision-making. Excellent verbal, written, and presentation skills tailored to diverse audiences (students, families, faculty, trustees). Valid driver’s license and willingness to travel regionally and nationally as needed. Required Experience & Education
Bachelor’s degree required; master’s degree preferred. Minimum of five years of progressive experience in a college/university admissions office with a record of increasing leadership responsibility. Proven supervisory experience developing and managing a high-performing, cohesive team. Strong acumen with technology, report writing, and PowerPoint presentations. Advanced experience with CRM system use, data analytics, and integrated enrollment marketing is preferred. Physical Requirements
Primarily sedentary work in an office setting. The ability to navigate to various buildings on campus for meetings, training, and other College gatherings. Use of office equipment, including computers, printers, and copiers, with lifting of less than 20lb occasionally to fill machines or move files. Occasional travel for recruitment and professional conferences that may require lifting and transporting presentation equipment and materials. Application Instructions
Interested applicants should submit a cover letter, resume, and contact information for three professional references. All applications/resumes must be submitted through this online process. We regret that we are unable to accept applications or resumes submitted by mail, email, or fax. As you are submitting your application via this online process, please be sure to provide an accurate email address. You will then receive an acknowledgment indicating your application materials have been received. Marietta College is an equal opportunity educator and employer. Marietta College does not discriminate on the basis of age, race, color, gender orientation, national or ethnic origin, ancestry, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, political affiliation, or any other status protected by federal, state, or local laws. Job Traveling :
None
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