Senior Marketing Lead: Growth + Brand

AptDeco is seeking a Senior Marketing Lead to drive the next phase of growth by owning day-to-day marketing operations with a focus on content strategy, social media, influencer partnerships, and growth experimentation. This role is ideal for someone who has scaled a consumer or marketplace business and is excited to execute marketing campaigns while thinking strategically about growth.

Responsibilities

Own end-to-end execution of growth and brand campaigns across social, content, creators, and experimentation

Optimize and scale existing high-performing channels while testing new formats and ideas

Translate strategic direction into clear briefs, timelines, and measurable outcomes

Partner closely with the CMO to pressure-test ideas and prioritize opportunities

Plan and manage end-to-end marketing campaigns to drive brand awareness, conversions, and tell the brand story

Determine channel mix and coordinate execution across social, email, paid, partnerships, and owned content

Build project plans, timelines, and briefs in collaboration with cross-functional teams

Own the overall content strategy, including messaging, formats, and stories across channels

Oversee the social media calendar and collaborate with creators to produce high-impact content for platforms such as TikTok, Instagram, Facebook, YouTube Shorts, Pinterest, and Substack

Ensure content aligns with brand voice, marketplace positioning, and business priorities

Monitor trends and adapt content to keep AptDeco culturally relevant

Build and manage influencer programs to support acquisition and brand awareness

Identify, negotiate, and onboard creators; coordinate briefs and deliverables

Track performance, optimize partnerships, and scale successful initiatives

Test new channels (UGC, podcasts, affiliates, partnerships, new social platforms)

Run A/B tests on creative, messaging, or landing pages to improve conversion and engagement

Collaborate with paid media partners or internal teams to align content with performance goals

Own weekly and monthly marketing reporting across social, content performance, influencers, and campaigns

Evaluate channel performance, engagement, and acquisition metrics to identify insights and opportunities

Recommend data-backed improvements to enhance reach, efficiency, and ROI

You’re a great fit if you:

Have a track record of achieving significant impact in digital, content, growth, or integrated marketing (7+ years of experience)

Thrive in a fast-paced, entrepreneurial environment with a bias for action

Have experience managing social channels and/or working with influencers

Possess a strong understanding of short-form video and creator ecosystems

Can analyze and report on marketing performance metrics

Have excellent written and verbal communication skills

Are experienced with tools like Meta/TikTok platforms, CRM/email tools, and project management systems

Have strong creative instincts paired with an obsession for measuring results and understanding what resonates with customers

Have marketplace or e-commerce experience (a plus)

Have startup experience (a huge plus)

Compensation The base pay range for this role is $110,000 – $150,000 per year.

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