Head of Marketing, Growth + Brand (Hands-On)

AptDeco is seeking a Head of Marketing to help define our marketing philosophy, introduce new strategies, and scale existing channels to unlock the next phase of growth. This is a hands-on role with full autonomy to bring new ideas, channels, and concepts, while executing alongside a lean team. The Head of Marketing will own day-to-day marketing operations, focusing on content strategy, social media, influencer partnerships, and growth experimentation. You will build and execute campaigns across multiple channels, manage creators, analyze performance, and help shape our brand voice across the customer journey.

Responsibilities Marketing Philosophy, Innovation & Scale:

Define and evolve AptDeco’s marketing philosophy, including how brand and growth work together, how ideas are tested, and how success is measured

Introduce new frameworks and growth loops across content, creators, partnerships, and channels

Identify and validate new growth opportunities while scaling what’s already working

Raise the bar for creative quality, strategic rigor, and experimentation

Build repeatable systems for moving ideas from concept to test to scale

Campaign Strategy & Execution:

Plan and manage end-to-end marketing campaigns to drive brand awareness, conversions, and tell the brand story

Determine channel mix and coordinate execution across social, email, paid, partnerships, and owned content

Build project plans, timelines, and briefs in collaboration with cross-functional teams

Content & Social Media:

Own the overall content strategy, including messaging, formats, and stories across channels

Oversee the social media calendar and collaborate with creators to produce high-impact content for platforms such as TikTok, Instagram, Facebook, YouTube Shorts, Pinterest, and Substack

Ensure content aligns with brand voice, marketplace positioning, and business priorities

Monitor trends and adapt content to keep AptDeco culturally relevant

Influencer & Creator Partnerships:

Build and manage influencer programs to support acquisition and brand awareness

Identify, negotiate, and onboard creators; coordinate briefs and deliverables

Track performance, optimize partnerships, and scale successful initiatives

Growth & Channel Experimentation:

Test new channels such as TV, UGC, podcasts, affiliates, and new social platforms

Run A/B tests on creative, messaging, or landing pages to improve conversion and engagement

Collaborate with paid media partners or internal teams to align content with performance goals

Analytics & Reporting:

Own weekly and monthly marketing reporting across social, content performance, influencers, and campaigns

Evaluate channel performance, engagement, and acquisition metrics to identify insights and opportunities

Recommend data-backed improvements to enhance reach, efficiency, and ROI

You're a great fit if you:

Have a track record of achieving significant impact in marketing roles

Have 7+ years of experience in digital marketing, content marketing, growth marketing, or integrated marketing

Thrive in a fast-paced, entrepreneurial environment with a bias for action

Have experience managing social channels and/or working with influencers

Possess a strong understanding of short-form video and creator ecosystems

Can analyze and report on marketing performance metrics

Have excellent written and verbal communication skills

Are experienced with tools like Meta/TikTok platforms, CRM/email tools, and project management systems

Have strong creative instincts and a focus on measuring results and understanding customer resonance

Have experience working with influencers

Marketplace or e-commerce experience is a plus

Startup experience is a huge plus

Total Compensation The base pay range for this role is $130,000 – $175,000 per year.

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