Head of Growth

Overview

Trove is looking for a Head of Growth to join our founding team. If you get excited about turning chaos into leverage, keep reading. We are building the future of collectibles. That means culture, community, creators, and commerce all colliding. Growth for us isn’t just app downloads and performance marketing… it’s brand, distribution, content, and systems thinking at scale.

Responsibilities

You’ll work with the founding team architecting the growth marketing system end-to-end. Your goal is to build the engine across all channels partnering closely with Product, Design, and Streamer/Creator Partnerships; taking the Growth function from 0-1, then optimizing it from 1-n.

• Craft a video-first content strategy that fits modern platforms (YouTube, TikTok, Shorts, livestreams).
• Create a guerilla marketing campaign to maximize brand visibility and virality.
• Own audience targeting strategy across Meta, Google, YouTube, TikTok, and whatever works next.
• Design and run large‑scale customer acquisition campaigns that mix paid, organic, creator‑led, and offline channels.
• Experiment aggressively, kill what doesn’t work fast, and double down on what does.
• Partner closely with product, engineering, and design to make sure growth is built into the product to optimize our viral loop.

Experience & Success

• Building growth systems from the ground up. Architecting processes, frameworks, and playbooks without getting stuck in them.
• Executing real customer acquisition campaigns (not just dashboards).
• Creating and executing brand campaigns, not just optimized funnels.
• Understanding how culture spreads online — memes, creators, communities, momentum.
• Talking advertising KPIs delivering metrics‑based creative‑storytelling, pacing, and creative hooks.
• Working with creators, streamers, and influencers.
• Moving forward with incomplete information and operating despite ambiguity.

Success Metrics

• Trove has a clear, repeatable growth system that compounds over time.
• Creators and influencers actively want to work with us.
• Our content feels native to the internet; not like marketing, not banner ads.
• Paid channels are scalable, efficient, and creatively differentiated.
• Growth as a mission is unified & united across the organization.

Who Should Not Apply

• Anyone who has not been in a digital product, marketing, or a growth function at a high growth consumer brand for at least 5‑7 years.
• Anyone who hasn’t successfully owned the launch of a new digital product.
• Anyone who can't successfully map out what a growth system looks like.
• Anyone who hasn't worked directly with founders in the past.
• Anyone who thinks this is mainly about running app install campaigns, and email.

About Trove

We’re building a new kind of collectibles company from the ground up. Trove lets you buy and open packs digitally, then choose to keep, sell, or physically redeem cards. We’re just getting started but our team is led by proven entrepreneurs with multiple exits and has raised capital from top tier investors.

We know that putting together a talented, passionate group of people is the most important part of building a business. Our bar is high and our results are exceptional. This is an environment where you’ll feel challenged, grow beyond what you’ve done before, and visibly see how your work impacts the business. Our job is to give you what you need and get out of your way.

Benefits & Compensation

Beyond that, we offer highly competitive comp, free health insurance, flexible time off, and meaningful equity so you’ll share in the company’s success. The team is headquartered in NYC and hiring for flexible in‑person work.

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