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Regional Sales Manager, South Central (Texas)

St. George Spirits, Alameda, CA, United States


About St. George Spirits Founded in 1982, St. George Spirits is America’s oldest craft distillery. We are passionate about innovation and deeply committed to our craft. Our portfolio of original spirits includes American single malt whiskey, as well as brandies, gins, vodkas, liqueurs, and absinthe. Our work has been recognized through a decade of James Beard Award nominations and multiple Hall of Fame honors. We are proud to be a true American original.

Description Location:

Remote - South Central

Position:

Full-time

Salary Range:

$120,000-$130,000

Founded in 1982, St. George Spirits is America’s oldest craft distillery. We are passionate about innovation and deeply committed to our craft. Our portfolio of original spirits includes American single malt whiskey, as well as brandies, gins, vodkas, liqueurs, and absinthe. Our work has been recognized through a decade of James Beard Award nominations and multiple Hall of Fame honors. We are proud to be a true American original.

St. George Spirits is committed to maintaining a safe, inclusive, and compliant workplace where craftsmanship, collaboration, and accountability are core values.

Job Description St. George Spirits is seeking a driven, entrepreneurial professional to lead the development, distribution, and sales growth of our portfolio across the South-Central region. Success in this role requires strong collaboration with distributor partners, a consistent and visible market presence, and direct engagement with accounts to promote our brands and conduct educational seminars.

The ideal candidate demonstrates sound judgment, works effectively both independently and cross-functionally, and approaches challenges with professionalism and strong problem-solving skills.

We’re looking for someone who values the reputation and stability of an established supplier while thriving in a fast-paced, ownership-driven environment. This is an opportunity for a motivated individual who takes pride in the brands they represent and is eager to contribute to the continued growth of a dynamic company.

This position reports directly to the Vice President of Sales, Central.

Territory:

Texas, Colorado, Oklahoma, New Mexico

Requirements Essential Duties and Responsibilities

Expand distribution within targeted on- and off-premises accounts working closely with distributor sales representatives and personally calling on accounts

Identify new opportunities and take a proactive approach to the placement and development of our brands

Implement creative, account-specific brand-building initiatives that drive sell-through

Conduct educational seminars and trainings for distributor sales teams and accounts to ensure strong product knowledge

Develop and maintain professional, respectful working relationships with distributors and on-/off-premises accounts

Support the Vice President of Sales, Central in managing distributor relationships, ensuring programming and pricing execution, and achieving volume targets

Provide the Vice President of Sales, Central with innovative ideas to grow and strengthen the business

Ensure all activities comply with federal and state laws, as well as company policies

Maintain a high level of product knowledge to effectively communicate and educate

Participate in regular distributor sales meetings

Operate within established budgets

Additional Requirements

Residency within the state of Texas required

Willingness and ability to:

Work evenings as business needs require

Work occasional weekends

Travel regularly within the territory

Core Competencies

Strong verbal and written communication skills

Excellent interpersonal and relationship-building abilities

Ability to work independently while managing priorities effectively

Process improvement mindset with ability to implement new initiatives

Critical thinking, problem-solving, and adaptable decision-making skills

Strong time management, organizational, and budgeting capabilities

Proficiency in Microsoft Office Suite required

Experience with Google Workspace (G-Suite) preferred

Excellent cocktail knowledge

Ability to forge strong working relationships with key players on and off premise

Education & Experience

Minimum 5 years distributor or spirits supplier experience required

Experience at both distributor and supplier tiers preferred

Demonstrated professional sales skills required

What St. George Spirits Looks For

Polished, personable, and professional presence

Detail-oriented with strong diligence and accountability

Goal-driven with strong deadline management

Resourceful, proactive, and solution-focused

Service-oriented team player

Self-motivated with excellent time management and follow-through

Food and beverage enthusiast

Physical Demands & Work Environment

Prolonged periods of standing and walking

Ability to lift up to 30 pounds as needed

Benefits

401(k) plan with optional flexible spending account (FSA)

Dental insurance

Health insurance

Vision insurance

Life insurance

Paid time off

Equal Opportunity & Employment Statement St. George Spirits is an equal opportunity employer and complies with all applicable federal, state, and local employment laws. All qualified applicants will be considered for employment without regard to any characteristic protected by law. The Company provides reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable legal requirements. Employment with St. George Spirits is at-will, meaning that either the employee or the Company may terminate the employment relationship at any time, with or without cause or advance notice, subject to applicable law.

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