Marketing Excellence Manager - Aurora, IL
Sonova Group, Aurora, IL, United States
Position Summary
Reporting to the Snr Director of Marketing, this role will be responsible for development and execution of centralized omni-channel marketing strategies to drive local demand for 440+ retail clinics.
As an integral support to the Marketing Performance Snr Director this role will help drive tailored regional marketing plans utilizing analytics, sales team collaboration, and local insights. Executing on multiple project deliverables across the department and helping to achieve marketing KPIs for growth and customer journey success.
Corporate Office:
Aurora, IL – Hybrid Schedule with two remote days.
Schedule:
Monday–Friday, 8:30 AM – 5:00 PM.
Travel Requirement:
Frequent travel (approximately 20% or more).
Salary:
$85,600 - $115,000 + 10% Annual Bonus.
Your call for AudioNova
Provide field marketing support to key regional stakeholders; Regional Directors and Snr Regional Directors for the development and execution of local marketing strategies
Responsible for managing and coordinating multiple marketing channels including Direct Mail, Newspaper, local material/ad creation & event support (including Lunch & Learns) ensuring a customized and ‘Global’ approach within the highest performing trading areas
Collaborate with the centralized marketing team to co‑ordinate and localize marketing strategies and resources to the regional level
Coaching and mentoring of local center teams to achieve demand generation at a community level including the organization and co‑ordination of community events
Monitoring daily data analysis and reporting regional performance, including Return on Investment (ROI) appointment volume and Conversion
In‑depth understanding of clinic capacity with the goal of optimizing marketing spend in the most effective way
Management of regional marketing budget to ensure optimum ROI and cost control (D‑Clinic support)
Customer Testimonials – Oversee initiative to collect and utilize testimonials captured
Manage local market internal communications roll out
National Responsibilities
Support and execution of Direct Mail strategy for all key customer segments – from creative direction to targeting and distribution tactics.
Partnership management (AAA) and expansion.
Patient retention programs – RAF / PM / Loyalty
Local Materials (Portal)
Invoicing and Budget Management
Job Qualifications Education
Bachelor’s Degree preferred.
Certifications
Not applicable.
Industry/Product Knowledge Required
Proven expertise in multiple marketing channels including Newspaper, Direct mail & Digital
Extensive experience and skills in general Marketing and analytics
Experience with internal communications & vendor management
Skills/Abilities
Proficient in excel and other reporting tools
Excellent communication skills
Excellent interpersonal skills
Excellent organizational skills
Problem solving and ability to work in a fast pace environment
Self‑directed, independent professional with the ability to manage multiple priorities
Ability to interact within a team environment across all levels of management
Keen attention to detail with a creative eye
Work Experience
4‑6 years’ experience in Marketing focused role and responsibility
Prefer working in a collaborative, cross‑team capacity
Statement of Other Duties This document describes the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job‑related duties beyond those explicitly described.
We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.
AudioNova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
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As an integral support to the Marketing Performance Snr Director this role will help drive tailored regional marketing plans utilizing analytics, sales team collaboration, and local insights. Executing on multiple project deliverables across the department and helping to achieve marketing KPIs for growth and customer journey success.
Corporate Office:
Aurora, IL – Hybrid Schedule with two remote days.
Schedule:
Monday–Friday, 8:30 AM – 5:00 PM.
Travel Requirement:
Frequent travel (approximately 20% or more).
Salary:
$85,600 - $115,000 + 10% Annual Bonus.
Your call for AudioNova
Provide field marketing support to key regional stakeholders; Regional Directors and Snr Regional Directors for the development and execution of local marketing strategies
Responsible for managing and coordinating multiple marketing channels including Direct Mail, Newspaper, local material/ad creation & event support (including Lunch & Learns) ensuring a customized and ‘Global’ approach within the highest performing trading areas
Collaborate with the centralized marketing team to co‑ordinate and localize marketing strategies and resources to the regional level
Coaching and mentoring of local center teams to achieve demand generation at a community level including the organization and co‑ordination of community events
Monitoring daily data analysis and reporting regional performance, including Return on Investment (ROI) appointment volume and Conversion
In‑depth understanding of clinic capacity with the goal of optimizing marketing spend in the most effective way
Management of regional marketing budget to ensure optimum ROI and cost control (D‑Clinic support)
Customer Testimonials – Oversee initiative to collect and utilize testimonials captured
Manage local market internal communications roll out
National Responsibilities
Support and execution of Direct Mail strategy for all key customer segments – from creative direction to targeting and distribution tactics.
Partnership management (AAA) and expansion.
Patient retention programs – RAF / PM / Loyalty
Local Materials (Portal)
Invoicing and Budget Management
Job Qualifications Education
Bachelor’s Degree preferred.
Certifications
Not applicable.
Industry/Product Knowledge Required
Proven expertise in multiple marketing channels including Newspaper, Direct mail & Digital
Extensive experience and skills in general Marketing and analytics
Experience with internal communications & vendor management
Skills/Abilities
Proficient in excel and other reporting tools
Excellent communication skills
Excellent interpersonal skills
Excellent organizational skills
Problem solving and ability to work in a fast pace environment
Self‑directed, independent professional with the ability to manage multiple priorities
Ability to interact within a team environment across all levels of management
Keen attention to detail with a creative eye
Work Experience
4‑6 years’ experience in Marketing focused role and responsibility
Prefer working in a collaborative, cross‑team capacity
Statement of Other Duties This document describes the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job‑related duties beyond those explicitly described.
We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.
AudioNova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
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