Sr Associate, B2B Product & Growth Marketing
Grubhub, Chicago, IL, United States
Everything’s on the menu at Wonder. Except compromise.
The Wonder app is the premiere platform to feed every craving, all in one order. Our 25+ award-winning restaurant partners span every cuisine you can think of, from Greek to Thai, and come from the minds of the best chefs in the industry—Bobby Flay, José Andrés, Marcus Samuelsson, and more. And our diners don’t have to choose just one: they can mix and match dishes from as many Made by Wonder restaurants as they’d like, or order from neighborhood gems near them. Everything is made to order at our brick-and-mortar locations across the East Coast and delivered fast and free, and more locations are opening every week. The best in the business are coming to Wonder, working every day to make us the destination for every mealtime moment. Join a team of technology, culinary, and logistics pioneers, backed by top-tier venture capitalists, and help us make great food more accessible.
About the Opportunity The B2B Growth Marketing team drives adoption, engagement, and expansion across Grubhub’s B2B ecosystem, including Merchants, Corporate clients, Campus partners, and Drivers. This role focuses on helping customers successfully adopt Grubhub’s products and services and increase their ongoing investment on the platform.
This is a hybrid product marketing and growth role responsible for positioning products and services while developing campaigns, in-product experiences, and enablement programs that drive product adoption and customer engagement throughout the lifecycle. You will partner closely with Product, Sales, Customer Engagement, and Analytics teams to bring growth initiatives to market and scale adoption across B2B audiences.
The Impact You Will Make
Support positioning and go-to-market execution for B2B products and services across Merchant, Corporate, Campus, and Driver audiences, translating product capabilities into clear customer value and adoption strategies. Develop and launch campaigns that drive product adoption, engagement, and expansion, including onboarding initiatives, promotional participation programs, seasonal and event-based growth moments, and bundled offerings that encourage customers to increase usage of Grubhub solutions (like Promotions, Ads, etc.) Lead the development of in-product education and adoption experiences, partnering with CRM Operations and Lifecycle teams to deliver contextual messaging, walkthroughs, and workflows that guide customers toward successful product usage. Create external enablement materials that help Sales and Customer Engagement teams communicate product value and drive adoption with customers. Identify opportunities to improve adoption through customer insights, performance data, and experimentation, building scalable programs that increase engagement and reduce friction across the customer experience. Collaborate cross-functionally with Product, Marketing, Sales, and Operations teams to bring growth initiatives to market and drive measurable business impact.
What You Bring to the Table
3-5+ years of experience in B2B marketing, product marketing, lifecycle marketing, or growth marketing. Experience supporting product launches or campaigns focused on adoption, engagement, or upsell. Strong understanding of go-to-market strategy and customer lifecycle marketing. Excellent communication and stakeholder management skills. Ability to manage multiple initiatives and execute in a fast-paced environment. Data-informed mindset with experience using insights to improve marketing performance.
Bonus Skills
Experience with in-product messaging platforms (e.g., Pendo). Experience with CRM or marketing automation tools. Marketplace, SaaS, or platform growth experience.
Chicago Base Salary: $92,000 - $103,000.
Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you.
We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
A Final Note At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.
#J-18808-Ljbffr
About the Opportunity The B2B Growth Marketing team drives adoption, engagement, and expansion across Grubhub’s B2B ecosystem, including Merchants, Corporate clients, Campus partners, and Drivers. This role focuses on helping customers successfully adopt Grubhub’s products and services and increase their ongoing investment on the platform.
This is a hybrid product marketing and growth role responsible for positioning products and services while developing campaigns, in-product experiences, and enablement programs that drive product adoption and customer engagement throughout the lifecycle. You will partner closely with Product, Sales, Customer Engagement, and Analytics teams to bring growth initiatives to market and scale adoption across B2B audiences.
The Impact You Will Make
Support positioning and go-to-market execution for B2B products and services across Merchant, Corporate, Campus, and Driver audiences, translating product capabilities into clear customer value and adoption strategies. Develop and launch campaigns that drive product adoption, engagement, and expansion, including onboarding initiatives, promotional participation programs, seasonal and event-based growth moments, and bundled offerings that encourage customers to increase usage of Grubhub solutions (like Promotions, Ads, etc.) Lead the development of in-product education and adoption experiences, partnering with CRM Operations and Lifecycle teams to deliver contextual messaging, walkthroughs, and workflows that guide customers toward successful product usage. Create external enablement materials that help Sales and Customer Engagement teams communicate product value and drive adoption with customers. Identify opportunities to improve adoption through customer insights, performance data, and experimentation, building scalable programs that increase engagement and reduce friction across the customer experience. Collaborate cross-functionally with Product, Marketing, Sales, and Operations teams to bring growth initiatives to market and drive measurable business impact.
What You Bring to the Table
3-5+ years of experience in B2B marketing, product marketing, lifecycle marketing, or growth marketing. Experience supporting product launches or campaigns focused on adoption, engagement, or upsell. Strong understanding of go-to-market strategy and customer lifecycle marketing. Excellent communication and stakeholder management skills. Ability to manage multiple initiatives and execute in a fast-paced environment. Data-informed mindset with experience using insights to improve marketing performance.
Bonus Skills
Experience with in-product messaging platforms (e.g., Pendo). Experience with CRM or marketing automation tools. Marketplace, SaaS, or platform growth experience.
Chicago Base Salary: $92,000 - $103,000.
Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you.
We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
A Final Note At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.
#J-18808-Ljbffr