Paid Media Specialist
Jostens, Minneapolis, MN, United States
PAID MEDIA SPECIALIST
ABOUT YOU:
Our Marketing team leverages digital marketing strategies and tactics and executes across a variety of consumer touchpoints on jostens.com, social, e-mail, and print materials, collaborating with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Our Paid Media Specialist is responsible for planning and optimizing paid search (SEM) and paid social campaigns. They also collaborate with internal teams to ensure campaigns are aligned with strategy, audience intent, and brand standards. In addition, they are responsible for reporting and performance analysis to inform ongoing optimization and future recommendations.
YOU WILL:
Search Engine Marketing. Own day-to-day management, optimization, and expansion of paid search campaigns across key search platforms. Provide paid search keyword recommendations and expansion ideas to ensure campaigns are fully optimized for performance. Develop, test, and optimize paid search ad copy and landing pages to improve relevance, quality scores, and results. Monitor budgets, pacing, and performance to maximize efficiency and support business goals. Identify opportunities to enhance campaign structure, bidding strategies, segmentation, and targeting based on performance data and industry best practices.
Paid Social. Manage and execute paid social media campaigns across key platforms, ensuring content is innovative, relevant, and aligned with brand and business objectives. Collaborate with internal partners to develop integrated paid social strategies focused on brand awareness, customer engagement, and traffic to Jostens.com. Partner with internal teams and creative resources to produce engaging social content tailored to target audiences and platforms. Support day‑to‑day execution, including audience selection, budget management, scheduling, and performance monitoring.
Reporting, Insights & Optimization. Analyze paid search and paid social performance, trends, and audience insights to inform strategic decision‑making. Produce clear, actionable performance summaries for internal stakeholders and business partners. Identify learnings, optimization opportunities, and testing roadmaps to continuously improve efficiency and results across paid media channels. Communicate performance trends, needs, and budget implications to internal partners.
Platform & Vendor Partnerships. Support agency and platform relationships to ensure effective campaign execution, audience strategy, budget management, and reporting. Maintain strong working relationships with paid media platform partners (Google, Meta, TikTok, etc.) to stay informed on updates, new features, and best practices. Share relevant platform trends, recommendations, and opportunities with internal teams, including marketing and creative partners. Collaborate with agency partners on best practices and strategic recommendations for business teams.
YOU HAVE:
Experience. 2-4 years of experience in paid search and paid social, with a strong emphasis on paid search/SEM.
Education. BA/BS degree in Marketing or related field, or equivalent combination of education and experience.
Technical. Proficiency in MS Office suite, as well as key Social Media Platforms, including Facebook, Instagram, Pinterest, TikTok, Snapchat, and YouTube (samples required). Proven success in creating multi-channel campaigns. Preferred basic understanding of Google Analytics or other web analytics tools.
Agility. Excellent analytical, critical thinking, and problem-solving skills. Ability to prioritize and multitask in a fast-paced, changing environment. Motivated, results-oriented, and committed to providing outstanding customer experiences.
Organization. Strong organizational skills and attention to detail, with the ability to work efficiently on multiple projects with tight deadlines.
Collaboration. Proactive attitude with a commitment to providing premium customer service. Ability to work individually and with cross-functional teams to develop consensus within diverse groups.
Communication. Strong verbal, written, and presentation communication skills. The ability to communicate creatively and engagingly.
Typical/Expected % of Overnight Travel. Less than one week/year = LOVE WHERE YOU WORK:
We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits, including home and car insurance, pet insurance, flexible spending account, amongst many more.
We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company-paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company-paid holidays, and family paid leave.
We care about your development. We support tuition reimbursement after 6 months of service.
We believe in pay transparency. The salary range is $60,000 to $65,000 with annual bonus eligibility.
APPLICATION DEADLINE: ABOUT US: Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges, and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry, and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments, and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here (https://f.io/HIAsH659) .
ALL ABOUT MARKETING Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message to the right customer at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized product lines, including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail, and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA): Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy
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YOU WILL:
Search Engine Marketing. Own day-to-day management, optimization, and expansion of paid search campaigns across key search platforms. Provide paid search keyword recommendations and expansion ideas to ensure campaigns are fully optimized for performance. Develop, test, and optimize paid search ad copy and landing pages to improve relevance, quality scores, and results. Monitor budgets, pacing, and performance to maximize efficiency and support business goals. Identify opportunities to enhance campaign structure, bidding strategies, segmentation, and targeting based on performance data and industry best practices.
Paid Social. Manage and execute paid social media campaigns across key platforms, ensuring content is innovative, relevant, and aligned with brand and business objectives. Collaborate with internal partners to develop integrated paid social strategies focused on brand awareness, customer engagement, and traffic to Jostens.com. Partner with internal teams and creative resources to produce engaging social content tailored to target audiences and platforms. Support day‑to‑day execution, including audience selection, budget management, scheduling, and performance monitoring.
Reporting, Insights & Optimization. Analyze paid search and paid social performance, trends, and audience insights to inform strategic decision‑making. Produce clear, actionable performance summaries for internal stakeholders and business partners. Identify learnings, optimization opportunities, and testing roadmaps to continuously improve efficiency and results across paid media channels. Communicate performance trends, needs, and budget implications to internal partners.
Platform & Vendor Partnerships. Support agency and platform relationships to ensure effective campaign execution, audience strategy, budget management, and reporting. Maintain strong working relationships with paid media platform partners (Google, Meta, TikTok, etc.) to stay informed on updates, new features, and best practices. Share relevant platform trends, recommendations, and opportunities with internal teams, including marketing and creative partners. Collaborate with agency partners on best practices and strategic recommendations for business teams.
YOU HAVE:
Experience. 2-4 years of experience in paid search and paid social, with a strong emphasis on paid search/SEM.
Education. BA/BS degree in Marketing or related field, or equivalent combination of education and experience.
Technical. Proficiency in MS Office suite, as well as key Social Media Platforms, including Facebook, Instagram, Pinterest, TikTok, Snapchat, and YouTube (samples required). Proven success in creating multi-channel campaigns. Preferred basic understanding of Google Analytics or other web analytics tools.
Agility. Excellent analytical, critical thinking, and problem-solving skills. Ability to prioritize and multitask in a fast-paced, changing environment. Motivated, results-oriented, and committed to providing outstanding customer experiences.
Organization. Strong organizational skills and attention to detail, with the ability to work efficiently on multiple projects with tight deadlines.
Collaboration. Proactive attitude with a commitment to providing premium customer service. Ability to work individually and with cross-functional teams to develop consensus within diverse groups.
Communication. Strong verbal, written, and presentation communication skills. The ability to communicate creatively and engagingly.
Typical/Expected % of Overnight Travel. Less than one week/year = LOVE WHERE YOU WORK:
We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits, including home and car insurance, pet insurance, flexible spending account, amongst many more.
We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company-paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company-paid holidays, and family paid leave.
We care about your development. We support tuition reimbursement after 6 months of service.
We believe in pay transparency. The salary range is $60,000 to $65,000 with annual bonus eligibility.
APPLICATION DEADLINE: ABOUT US: Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges, and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry, and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments, and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here (https://f.io/HIAsH659) .
ALL ABOUT MARKETING Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message to the right customer at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized product lines, including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail, and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA): Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy
#J-18808-Ljbffr