International Development Market Director-Orangetheory
Purpose Brands LLC, Woodbury, MN, United States
# Purpose BrandsPurpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking an International Development Market Director to join its Orangetheory team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.
As the International Development Market Director for Orangetheory Fitness, you will play a critical role in managing business-driving efforts within specific markets, regions, or with a group of Orangetheory Master Franchisees. You will focus on managing and executing initiatives designed to drive business outcomes, with a strong emphasis on ensuring the execution of the Master Franchise Agreement. Success in this role is measured by franchise sales, club openings, studio metrics, AUVs/SSS, and Master satisfaction, contributing directly to the EBITDA margins of your markets.**Purpose/Impact: (Duties & Essential Functions)**In this role, you will have a measurable impact at a global scale on the health of consumers and the success of entrepreneurial franchisees as part of the largest global studio fitness brand.**Key Responsibilities:*** Execute strategies to drive white space growth within assigned region(s), with primary metrics including franchise sales and club openings, and secondary metrics including Studio performance indicators like Member Count, AUV performance, and Master satisfaction.* Partner with Master franchisees to develop and execute annual business plans that meet financial goals, drive profitability, and ensure sustainable growth.* Advise and influence Master franchisees on critical aspects of operations and support teams, acting as a liaison with global brand operation teams for subject matter expertise in technology, operations, marketing, and product.* Support the Business Unit VP in preparing and delivering monthly and quarterly business reviews, ensuring documentation is aligned and prepared with all stakeholders.* Provide ongoing guidance to franchise partners throughout development, including site selection, construction, training, and launch.* Collaborate with Global OTF Brand team to scale programs, best practices, and compliance initiatives to drive studio performance improvement projects within key regions.* Support mid- and long-term strategic planning, market research, competitor analysis, and feasibility studies to inform strategic decisions on franchise adaptation and growth.* Monitor and evaluate franchise location performance, providing strategic guidance to optimize operational efficiency and profitability.* Identify growth opportunities and barriers within the region in partnership with Master franchisees.* Establish scalable infrastructure for Purpose Brands in the market in collaboration with OTF Operations, Brand, and Product Teams.* Collaborate with Purpose Brands Brand & Product Teams to evaluate product performance and recommend improvements to meet market and Master demands.* Maintain awareness of market trends, demographics, and cultural dynamics.* Work closely across International Purpose Brands business units to maximize growth and performance globally.**Strengths*** Analytical thinker with a results-oriented mindset and passion for business growth.* Strong strategic and tactical communication, planning, and execution skills with a global perspective.* Ability to influence without authority to drive accountability among Masters and stakeholders.* Excellent communication skills, ensuring consistent alignment and performance checks with all partners.* Detail-oriented with strong organizational skills to manage multiple priorities effectively.* Empathetic understanding of others’ concerns and emotions, applied through clear communication.* Commitment to meeting the needs of both external and internal customers.* Skilled at using data and insights to inform recommendations and strategic decisions.* Passion for fitness and wellness.**Background*** Minimum of 10 years’ experience managing large-scale service operations, especially unit-level management.* Franchise industry experience, particularly with an international focus, is strongly preferred.* Strong cultural awareness and sensitivity, with experience working across diverse international teams.* Proven experience shaping strategic direction, managing budgets, and executing business growth plans in international markets.* Financial acumen including budgeting, forecasting, and financial analysis.* In-depth understanding of the health, wellness, and fitness industry, including major players and stakeholders.* Studio/boutique experience on an international scale.* Bachelor’s degree in Business Administration, International Business, Economics, or a related field (preferred).**Additional Details:*** Frequent international travel required, including solo trips, weekend, and U.S. holiday travel.* Must maintain a valid passport and obtain necessary visas for international travel.* Work outside standard business hours may be required, including events and hosting clients.We offer a competitive salary along with exceptional benefits such as:* Medical, Dental and Vision Coverage* Hybrid Work Environment* Life and Disability Insurance* Unlimited Time off + Paid Holidays* Fridays off between Memorial Day and Labor Day* 401(K) Savings Plan Matching at 4%* 10 Coaching and Therapy sessions* Mental Health Benefits* Brand Discounts & Reimbursements* In-house workout facilities* Professional Development Opportunities* Team Building, Employee Engagement Activities & so much more**WORK SCHEDULE**
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:* Remote optional: Fridays* On-site days: Mondays, Tuesdays, Wednesdays and Thursdays**DIVERSITY, EQUITY, AND INCLUSION STATEMENT**
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.**EEO STATEMENT**
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.**Purpose**
**Brands, LLC is here to make personal health and wellness accessible for people worldwide.** The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. For more information, visit### PurposeEnhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences.### ValuesPeople, purpose, performance, play #J-18808-Ljbffr
As the International Development Market Director for Orangetheory Fitness, you will play a critical role in managing business-driving efforts within specific markets, regions, or with a group of Orangetheory Master Franchisees. You will focus on managing and executing initiatives designed to drive business outcomes, with a strong emphasis on ensuring the execution of the Master Franchise Agreement. Success in this role is measured by franchise sales, club openings, studio metrics, AUVs/SSS, and Master satisfaction, contributing directly to the EBITDA margins of your markets.**Purpose/Impact: (Duties & Essential Functions)**In this role, you will have a measurable impact at a global scale on the health of consumers and the success of entrepreneurial franchisees as part of the largest global studio fitness brand.**Key Responsibilities:*** Execute strategies to drive white space growth within assigned region(s), with primary metrics including franchise sales and club openings, and secondary metrics including Studio performance indicators like Member Count, AUV performance, and Master satisfaction.* Partner with Master franchisees to develop and execute annual business plans that meet financial goals, drive profitability, and ensure sustainable growth.* Advise and influence Master franchisees on critical aspects of operations and support teams, acting as a liaison with global brand operation teams for subject matter expertise in technology, operations, marketing, and product.* Support the Business Unit VP in preparing and delivering monthly and quarterly business reviews, ensuring documentation is aligned and prepared with all stakeholders.* Provide ongoing guidance to franchise partners throughout development, including site selection, construction, training, and launch.* Collaborate with Global OTF Brand team to scale programs, best practices, and compliance initiatives to drive studio performance improvement projects within key regions.* Support mid- and long-term strategic planning, market research, competitor analysis, and feasibility studies to inform strategic decisions on franchise adaptation and growth.* Monitor and evaluate franchise location performance, providing strategic guidance to optimize operational efficiency and profitability.* Identify growth opportunities and barriers within the region in partnership with Master franchisees.* Establish scalable infrastructure for Purpose Brands in the market in collaboration with OTF Operations, Brand, and Product Teams.* Collaborate with Purpose Brands Brand & Product Teams to evaluate product performance and recommend improvements to meet market and Master demands.* Maintain awareness of market trends, demographics, and cultural dynamics.* Work closely across International Purpose Brands business units to maximize growth and performance globally.**Strengths*** Analytical thinker with a results-oriented mindset and passion for business growth.* Strong strategic and tactical communication, planning, and execution skills with a global perspective.* Ability to influence without authority to drive accountability among Masters and stakeholders.* Excellent communication skills, ensuring consistent alignment and performance checks with all partners.* Detail-oriented with strong organizational skills to manage multiple priorities effectively.* Empathetic understanding of others’ concerns and emotions, applied through clear communication.* Commitment to meeting the needs of both external and internal customers.* Skilled at using data and insights to inform recommendations and strategic decisions.* Passion for fitness and wellness.**Background*** Minimum of 10 years’ experience managing large-scale service operations, especially unit-level management.* Franchise industry experience, particularly with an international focus, is strongly preferred.* Strong cultural awareness and sensitivity, with experience working across diverse international teams.* Proven experience shaping strategic direction, managing budgets, and executing business growth plans in international markets.* Financial acumen including budgeting, forecasting, and financial analysis.* In-depth understanding of the health, wellness, and fitness industry, including major players and stakeholders.* Studio/boutique experience on an international scale.* Bachelor’s degree in Business Administration, International Business, Economics, or a related field (preferred).**Additional Details:*** Frequent international travel required, including solo trips, weekend, and U.S. holiday travel.* Must maintain a valid passport and obtain necessary visas for international travel.* Work outside standard business hours may be required, including events and hosting clients.We offer a competitive salary along with exceptional benefits such as:* Medical, Dental and Vision Coverage* Hybrid Work Environment* Life and Disability Insurance* Unlimited Time off + Paid Holidays* Fridays off between Memorial Day and Labor Day* 401(K) Savings Plan Matching at 4%* 10 Coaching and Therapy sessions* Mental Health Benefits* Brand Discounts & Reimbursements* In-house workout facilities* Professional Development Opportunities* Team Building, Employee Engagement Activities & so much more**WORK SCHEDULE**
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:* Remote optional: Fridays* On-site days: Mondays, Tuesdays, Wednesdays and Thursdays**DIVERSITY, EQUITY, AND INCLUSION STATEMENT**
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.**EEO STATEMENT**
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.**Purpose**
**Brands, LLC is here to make personal health and wellness accessible for people worldwide.** The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. For more information, visit### PurposeEnhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences.### ValuesPeople, purpose, performance, play #J-18808-Ljbffr