Assistant Manager Retail Marketing
adidas, Port Reading, NJ, United States
Purpose
Join our global sportswear brand in creating meaningful retail experiences that inspire consumers and strengthen our presence in key stores. As the Assistant Manager, Retail Marketing, you will bring brand stories to life through thoughtful campaign execution, impactful visual moments, and strategic in-store marketing that elevates the consumer journey across physical and digital touchpoints.
Key Responsibilities
Build and execute marketing plans for concept stores including activations, digital content, and promotional campaigns
Lead development and execution of Factory Outlet promotional strategies to support traffic, conversion, and brand consistency
Manage seasonal marketing calendars and oversee programs from initial planning through final production
Define and track key performance indicators to evaluate program effectiveness
Collaborate with cross-functional teams and external partners to deliver cohesive retail marketing and visual strategies
Key Relationships
DTC Marketing Teams US and Global
Purchasing and Allocations
Product Merchandising
Brand Activation and Trade Marketing
Digital and Visual Merchandising Teams
Knowledge, Skills and Abilities
Strong organizational abilities and attention to detail
Ability to manage multiple projects and timelines in a fast‑paced environment
Analytical and problem‑solving capabilities
Skilled in building partnerships with internal teams and external vendors
Proficiency in Microsoft Outlook, Word, Excel and PowerPoint
Requisite Qualifications and Experience
University or college degree preferred; major in marketing an asset
5 years of experience in marketing, visual merchandising, retail or advertising, or equivalent combination of education and experience
Experience managing vendors and agency partners
Experience in creative development and production
Industry knowledge in sporting goods or retail marketing considered an asset
Benefits
Health and dental benefits, including prescription drug coverage, out‑of‑country coverage, short‑ and long‑term disability, basic life and AD&D insurance, and an Employee & Family Assistance Program. Employees are able to enroll in adidas’ Retirement Savings Plan with employer match. Qualifying employees are eligible for our education assistance program and fitness reimbursement program.
Annual bonus based on company and personal performance. Increased vacation time with length of service. Service Awards & Service Time Off during milestone years, paid bereavement leave, and parental leave top‑up to eligible employees.
Hybrid work policy requiring attendance in the office Monday through Thursday, with flexibility to work remotely on Friday. Some tasks may require in‑office attendance even on Friday. Working location: Woodbirdge, Ontario. Anticipated base pay range: $72,000‑85,000, actual salary based on experience, qualifications, skills and competencies.
Working language: English.
Equal opportunity employer. We encourage applications from qualified candidates, including those with disabilities, and will accommodate applicants’ needs upon request throughout all stages of recruitment. Accommodations available upon request. Information provided is confidential.
Core Values
COURAGE:
Speak up when you see an opportunity; step up when you see a need.
OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow‑through.
INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.
About Us Bring your creativity and expertise to a brand that shapes culture and elevates the retail experience. Step into a role where your ideas influence how consumers engage with the three stripes brand every day. Apply now and be part of our journey.
THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES.
Our Commitment to Diversity and Inclusion At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
— Culture Starts With People, It Starts With You —
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
#J-18808-Ljbffr
Key Responsibilities
Build and execute marketing plans for concept stores including activations, digital content, and promotional campaigns
Lead development and execution of Factory Outlet promotional strategies to support traffic, conversion, and brand consistency
Manage seasonal marketing calendars and oversee programs from initial planning through final production
Define and track key performance indicators to evaluate program effectiveness
Collaborate with cross-functional teams and external partners to deliver cohesive retail marketing and visual strategies
Key Relationships
DTC Marketing Teams US and Global
Purchasing and Allocations
Product Merchandising
Brand Activation and Trade Marketing
Digital and Visual Merchandising Teams
Knowledge, Skills and Abilities
Strong organizational abilities and attention to detail
Ability to manage multiple projects and timelines in a fast‑paced environment
Analytical and problem‑solving capabilities
Skilled in building partnerships with internal teams and external vendors
Proficiency in Microsoft Outlook, Word, Excel and PowerPoint
Requisite Qualifications and Experience
University or college degree preferred; major in marketing an asset
5 years of experience in marketing, visual merchandising, retail or advertising, or equivalent combination of education and experience
Experience managing vendors and agency partners
Experience in creative development and production
Industry knowledge in sporting goods or retail marketing considered an asset
Benefits
Health and dental benefits, including prescription drug coverage, out‑of‑country coverage, short‑ and long‑term disability, basic life and AD&D insurance, and an Employee & Family Assistance Program. Employees are able to enroll in adidas’ Retirement Savings Plan with employer match. Qualifying employees are eligible for our education assistance program and fitness reimbursement program.
Annual bonus based on company and personal performance. Increased vacation time with length of service. Service Awards & Service Time Off during milestone years, paid bereavement leave, and parental leave top‑up to eligible employees.
Hybrid work policy requiring attendance in the office Monday through Thursday, with flexibility to work remotely on Friday. Some tasks may require in‑office attendance even on Friday. Working location: Woodbirdge, Ontario. Anticipated base pay range: $72,000‑85,000, actual salary based on experience, qualifications, skills and competencies.
Working language: English.
Equal opportunity employer. We encourage applications from qualified candidates, including those with disabilities, and will accommodate applicants’ needs upon request throughout all stages of recruitment. Accommodations available upon request. Information provided is confidential.
Core Values
COURAGE:
Speak up when you see an opportunity; step up when you see a need.
OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow‑through.
INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.
About Us Bring your creativity and expertise to a brand that shapes culture and elevates the retail experience. Step into a role where your ideas influence how consumers engage with the three stripes brand every day. Apply now and be part of our journey.
THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES.
Our Commitment to Diversity and Inclusion At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
— Culture Starts With People, It Starts With You —
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
#J-18808-Ljbffr