Customer and Lifecycle Marketing Manager - CoStar
CoStar Group, Inc., Arlington, VA, United States
Customer and Lifecycle Marketing Manager – CoStar
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
Role Description We are seeking a Customer Marketing Manager to develop and execute programs that deepen customer engagement, strengthen retention, and elevate the overall client experience across the CoStar portfolio. This role will play a key part in driving long term customer value through targeted campaigns, lifecycle initiatives, and industry recognition programs. This position will also own the strategy and execution of CoStar’s premier CRE awards programs, including Power Brokers and Impact Awards, ensuring they drive customer engagement, brand authority, and revenue impact. Reporting to the Sr. Director of Marketing, this role will partner closely with Sales, Customer Success, Research, Analytics, and Product Marketers to execute marketing initiatives that strengthen client relationships and support revenue growth. This is a hands‑on role ideal for a collaborative marketer who is both strategic and execution focused. This position is in Arlington, VA and in office Monday through Friday.
Responsibilities
Develop and execute customer marketing campaigns that support onboarding, engagement, retention, and expansion across key audience segments.
Build multi‑touch programs that reinforce product value, highlight insights, and increase customer adoption and satisfaction.
Partner with Sales and Customer Success to align messaging and programs that support renewals and account growth.
Own and manage CoStar’s CRE industry awards programs, including Power Brokers and Impact Awards, from planning and promotion through recognition and amplification.
Collaborate with Communications and Content teams to showcase award winners and customer success stories across digital, social, and PR channels.
Support the development of customer advocacy initiatives including testimonials, case studies, referrals, and reviews.
Assist in developing account‑based and nurture campaigns that strengthen relationships with priority clients.
Work with Analytics and RevOps partners to track program performance and identify opportunities to optimize engagement and retention.
Ensure consistent messaging and positioning across customer touchpoints.
Qualifications
Minimum 5 years of B2B marketing experience, with exposure to customer marketing, lifecycle marketing, demand generation, or retention programs.
Commercial Real Estate industry experience.
Strong written and verbal communication skills.
Experience managing cross‑functional projects and multiple stakeholders.
Highly organized with the ability to manage multiple priorities simultaneously.
Bachelor’s Degree in business or marketing from an accredited, not‑for‑profit, in‑person university or college.
A track record of commitment to prior employers.
Preferred Qualifications
Experience supporting customer engagement or lifecycle campaigns in a SaaS or subscription‑based business.
Analytical mindset with the ability to measure performance and optimize programs based on data.
Experience working with marketing automation and CRM platforms.
Collaborative team player comfortable working across Sales, Customer Success, and Marketing.
Self‑starter who brings new ideas and takes ownership of execution.
WHAT’S IN IT FOR YOU? When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance‑based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage (Medical, Vision, Dental, Prescription Drug) and life, legal, and supplementary insurance.
Virtual and in‑person mental health counseling services for individuals and family.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
Tuition reimbursement.
On‑site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Peloton, personal training, group exercise classes.
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. #LI-CH1
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. CoStar Group is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability.
You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com.
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Role Description We are seeking a Customer Marketing Manager to develop and execute programs that deepen customer engagement, strengthen retention, and elevate the overall client experience across the CoStar portfolio. This role will play a key part in driving long term customer value through targeted campaigns, lifecycle initiatives, and industry recognition programs. This position will also own the strategy and execution of CoStar’s premier CRE awards programs, including Power Brokers and Impact Awards, ensuring they drive customer engagement, brand authority, and revenue impact. Reporting to the Sr. Director of Marketing, this role will partner closely with Sales, Customer Success, Research, Analytics, and Product Marketers to execute marketing initiatives that strengthen client relationships and support revenue growth. This is a hands‑on role ideal for a collaborative marketer who is both strategic and execution focused. This position is in Arlington, VA and in office Monday through Friday.
Responsibilities
Develop and execute customer marketing campaigns that support onboarding, engagement, retention, and expansion across key audience segments.
Build multi‑touch programs that reinforce product value, highlight insights, and increase customer adoption and satisfaction.
Partner with Sales and Customer Success to align messaging and programs that support renewals and account growth.
Own and manage CoStar’s CRE industry awards programs, including Power Brokers and Impact Awards, from planning and promotion through recognition and amplification.
Collaborate with Communications and Content teams to showcase award winners and customer success stories across digital, social, and PR channels.
Support the development of customer advocacy initiatives including testimonials, case studies, referrals, and reviews.
Assist in developing account‑based and nurture campaigns that strengthen relationships with priority clients.
Work with Analytics and RevOps partners to track program performance and identify opportunities to optimize engagement and retention.
Ensure consistent messaging and positioning across customer touchpoints.
Qualifications
Minimum 5 years of B2B marketing experience, with exposure to customer marketing, lifecycle marketing, demand generation, or retention programs.
Commercial Real Estate industry experience.
Strong written and verbal communication skills.
Experience managing cross‑functional projects and multiple stakeholders.
Highly organized with the ability to manage multiple priorities simultaneously.
Bachelor’s Degree in business or marketing from an accredited, not‑for‑profit, in‑person university or college.
A track record of commitment to prior employers.
Preferred Qualifications
Experience supporting customer engagement or lifecycle campaigns in a SaaS or subscription‑based business.
Analytical mindset with the ability to measure performance and optimize programs based on data.
Experience working with marketing automation and CRM platforms.
Collaborative team player comfortable working across Sales, Customer Success, and Marketing.
Self‑starter who brings new ideas and takes ownership of execution.
WHAT’S IN IT FOR YOU? When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance‑based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage (Medical, Vision, Dental, Prescription Drug) and life, legal, and supplementary insurance.
Virtual and in‑person mental health counseling services for individuals and family.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
Tuition reimbursement.
On‑site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Peloton, personal training, group exercise classes.
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. #LI-CH1
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. CoStar Group is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability.
You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com.
#J-18808-Ljbffr