Director, AI Implementation
Coca-Cola HBC, Atlanta, GA, United States
Role Purpose
The Director, AI Implementation, is responsible for shaping and implementing the marketing system of the future for The Coca-Cola Company in North America. This role leads the integration of AI and GenAI tool into marketing workflows, planning, and innovation. The Director will champion the Marketing Renaissance by driving adoption, enablement, and governance of AI-powered solutions, ensuring all teams maximize their impact and capabilities.
What You Will Do for Us Lead AI & GenAI Integration
Oversee the integration of AI and GenAI tools into marketing workflows, campaign planning, and innovation processes.
Drive the rollout and user adoption of AI-powered solutions across the NAOU marketing ecosystem, ensuring seamless alignment with business objectives.
Enablement & Training
Build AI literacy and foster a culture of experimentation, continuous learning, and tech-enabled ways of working.
Collaboration & Governance
Collaborate with MarTech, Data, and Technology teams across the enterprise to ensure robust AI governance, integration, and compliance.
Innovation & System Transformation
Champion the marketing renaissance by sharing the vision and system of the future, inspiring teams to embrace new technologies and approaches.
Identify opportunities to leverage AI and GenAI for personalization, automation, and performance optimization across all marketing channels.
Quality & Compliance
Implement quality control and governance mechanisms to ensure brand integrity, data privacy, and compliance across all AI-generated content and processes.
Qualifications & Requirements
Bachelor’s degree in Marketing, Computer Science, Data Science, or related field; Master’s degree preferred.
6+ years of experience in marketing technology, AI/GenAI integration, or digital innovation within a marketing or agency environment.
Proven expertise in deploying AI and GenAI solutions in large-scale marketing operations.
Strong understanding of MarTech stacks, marketing workflows, and data-driven content systems.
Experience leading cross-functional teams and driving technology adoption.
Excellent communication, collaboration, and change leadership skills.
Preferred Skills
Familiarity with enterprise AI governance, data privacy, and compliance frameworks.
Experience with training, enablement, and capability building for AI-powered solutions.
Passion for innovation, digital transformation, and scaling marketing excellence.
What We Offer
Opportunity to lead the AI-powered transformation of a world-class marketing organization.
Work with iconic brands and be at the forefront of GenAI and MarTech innovation.
Collaborate with a diverse, high-performing team and global partners.
Shape the future of marketing at The Coca-Cola Company.
All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.
Advertising, Brand Storytelling, Brand Strategy, Business Planning, Competitor Analysis, Cross-Functional Integration, Demand Generation, Leadership, Long Term Planning, Marketing Communications (MarCom), Marketing Mix, Marketing Strategies, Microsoft Office, organization, Product Planning, Profit and Loss (P&L) Management, Shopper Marketing, Waterfall Model
Pay Range $169,000 - $200,000
Annual Incentive Reference Value Percentage 30
Location(s) United States of America
City/Cities Atlanta
Travel Required 00% - 25%
Relocation Provided No
Job Posting End Date March 19, 2026
Our Purpose and Growth Culture We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Coke.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
#J-18808-Ljbffr
What You Will Do for Us Lead AI & GenAI Integration
Oversee the integration of AI and GenAI tools into marketing workflows, campaign planning, and innovation processes.
Drive the rollout and user adoption of AI-powered solutions across the NAOU marketing ecosystem, ensuring seamless alignment with business objectives.
Enablement & Training
Build AI literacy and foster a culture of experimentation, continuous learning, and tech-enabled ways of working.
Collaboration & Governance
Collaborate with MarTech, Data, and Technology teams across the enterprise to ensure robust AI governance, integration, and compliance.
Innovation & System Transformation
Champion the marketing renaissance by sharing the vision and system of the future, inspiring teams to embrace new technologies and approaches.
Identify opportunities to leverage AI and GenAI for personalization, automation, and performance optimization across all marketing channels.
Quality & Compliance
Implement quality control and governance mechanisms to ensure brand integrity, data privacy, and compliance across all AI-generated content and processes.
Qualifications & Requirements
Bachelor’s degree in Marketing, Computer Science, Data Science, or related field; Master’s degree preferred.
6+ years of experience in marketing technology, AI/GenAI integration, or digital innovation within a marketing or agency environment.
Proven expertise in deploying AI and GenAI solutions in large-scale marketing operations.
Strong understanding of MarTech stacks, marketing workflows, and data-driven content systems.
Experience leading cross-functional teams and driving technology adoption.
Excellent communication, collaboration, and change leadership skills.
Preferred Skills
Familiarity with enterprise AI governance, data privacy, and compliance frameworks.
Experience with training, enablement, and capability building for AI-powered solutions.
Passion for innovation, digital transformation, and scaling marketing excellence.
What We Offer
Opportunity to lead the AI-powered transformation of a world-class marketing organization.
Work with iconic brands and be at the forefront of GenAI and MarTech innovation.
Collaborate with a diverse, high-performing team and global partners.
Shape the future of marketing at The Coca-Cola Company.
All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.
Advertising, Brand Storytelling, Brand Strategy, Business Planning, Competitor Analysis, Cross-Functional Integration, Demand Generation, Leadership, Long Term Planning, Marketing Communications (MarCom), Marketing Mix, Marketing Strategies, Microsoft Office, organization, Product Planning, Profit and Loss (P&L) Management, Shopper Marketing, Waterfall Model
Pay Range $169,000 - $200,000
Annual Incentive Reference Value Percentage 30
Location(s) United States of America
City/Cities Atlanta
Travel Required 00% - 25%
Relocation Provided No
Job Posting End Date March 19, 2026
Our Purpose and Growth Culture We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Coke.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
#J-18808-Ljbffr