Employer Brand Marketing Consultant
MassMutual, Boston, MA, United States
Employer Brand Marketing Consultant
Talent Brand, Onboarding & TA Operations Team
Full-Time
Boston, MA
The Opportunity
As the Employer Brand Marketing Consultant, you will focus on activating MassMutual’s employer brand both internally and externally. You’re a storyteller at heart who is adept at working cross-enterprise to build partnerships and resources needed to deliver on our brand strategy. Using your strong marketing skills, you’ll articulate and activate strategies that amplify MassMutual’s reputation as an employer of choice and deliver measurable outcomes.
You’ll own the strategy, development, and execution of content, campaigns, and brand experiences that drive awareness, engagement, and conversion—particularly across high-demand roles and inclusive talent pipelines. In close partnership with Communications, you will collaborate with Talent Acquisition (TA), Inclusion, Marketing, and our external partners in leading the creation of audience-targeted content and branded assets for events, recruiting activations, and talent pipeline campaigns.
The Team You’ll join the Talent Brand, Onboarding, and TA Operations team within MassMutual’s Talent Acquisition, Inclusion, and People Analytics organization. Our team includes employer branding, recruiting (TA) operations, and onboarding experience. We are collaborative, agile, and motivated by delivering positive stakeholder and candidate experiences—from attraction and engagement to onboarding and internal brand building.
As the Employer Brand subject matter expert, you’ll work closely with recruiting teams to support hiring initiatives, elevate inclusive narratives, and build long-term engagement with future talent.
Key Relationships
Position reports directly to the Head of Talent Brand, Onboarding, and TA Operations for daily functions and employer brand strategy, with a dotted line reporting to the Head of Media Relations to ensure message framing consistency and collaboration.
Works closely and collaboratively with media and internal communications teams to drive unified messaging and strategic alignment across initiatives, audiences, and channels.
Collaborates closely with TA leaders, recruiters, sourcers, Inclusion team, Business Resource Groups, Marketing, Brand, and external agencies.
The Impact Your work will shape how MassMutual is perceived in the talent marketplace and how candidates experience our brand. You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals—particularly for high-impact, hard-to-fill, and identity-based pipelines. You’ll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression.
Areas of Responsibility Include: Employer Brand Strategy & Activation
Refresh and implement MassMutual’s Employer Value Proposition (EVP) across internal and external touchpoints
Drive brand consistency and differentiation across all recruiting assets, content, and platforms
Partner with Corporate Social team and Media Relations team on employer brand presence across talent platforms (i.e. Built In, LinkedIn)
Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding efforts
Conduct annual employee shoot to refresh photo galleries for digital and branding assets
Recognition & Awards Strategy
Build strategy on employer of choice awards recognition and best of list participation aligned with our EVP, markets and current talent needs
Partner with Inclusion and People Analytics teams to develop submissions for employer recognition awards (e.g., Boston Globe’s Top Places to Work, Built-in's Best Places to Work)
Build a repository of brand storytelling content that highlights culture, benefits, leadership, and purpose
MassMutual Careers Website & Content Management
Own content strategy and performance of careers.massmutual.com, including overall copy, CMS updates, SEO optimization, and campaign landing pages
Create career area content aligned with MassMutual messaging that informs and inspires diverse job seekers
Create the Programmatic Display and Programmatic Jobs Plan & Strategy – allocate ad spend to top-performing channels and amplify priority roles through targeted campaigns, building in-house capabilities while reducing external agency reliance
Provide support, EVP guidance and talent brand consistency to our affiliates globally
Candidate Relationship Management (CRM)
Curate content to cultivate and nurture prospects and candidate relationships through personalized communication, outreach and centralized prospect/candidate data
Extract insights and make recommendations from the CRM Analytics Dashboard to drive data-driven decisions
Manage licenses, usage expectations, and KPIs
Host trainings, best practices, and document SLAs for use of the platform
Vendor Management
Responsible for our core strategic recruitment marketing infrastructure that connects brand, content, and data to attract high-quality candidates efficiently
Manage our strategic partnership that supports our recruitment marketing and talent attraction ecosystem
Govern the centralized recruiting platform for MM career site, job distribution, advanced job description content, and performance analytics
Centralize our employer brand storytelling and candidate experience while ensuring consistency, compliance, and scalability across all hiring locations.
Curate content expansion (Hub pages) and drive next opportunities to elevate our employer brand and improve candidate engagement
Host QBRs and ensure SLAs and KPIs are met by the vendor
Performance & Analytics
Monitor campaign performance using key metrics (e.g., click-through rates, application conversion, engagement scores) and continuously refine strategies for greater impact.
Use Performance Dashboard to pivot site traffic and pipeline engagement to refine strategies
Track ROI on events and campaign investments from multiple recruitment marketing channels
Talent Pipelining Campaigns
Lead the design and delivery of paid and organic campaigns to build pipelines for key roles in various departments
Create targeted messaging and retargeting strategies to nurture passive and event-acquired prospects through CRM and digital media
Hiring Events & Conference Marketing
Lead employer brand support for recruiting events and conferences, including internal hiring activations and external industry events
Partner with TA Directors and recruiters to understand the target audience and hiring objectives for each event, and develop custom content, branded collateral, messaging guides, and follow-up communications to support prospect engagement
Serve as the main liaison between TA, Creative, Brand, and Marketing teams to ensure all event materials—booth design, signage, digital slides, giveaways—align to our EVP and create a cohesive, inclusive candidate experience
Support recruiters’ post-event with branded nurture journeys, CRM integration, and storytelling assets to continue building interest and pipeline momentum
Swag, Onboarding & Brand Gifting Strategy
Manage branded gifting for events, onboarding, and recruiting campaigns
Oversee design, ordering, and inventory of MassMutual swag for new hires, exec onboarding, and conference giveaways
Minimum Qualifications
Bachelor's degree
7+ years of proven experience in employer branding, in combination with communications and/or broader marketing experience
3+ years' experience with CMS (content management system) tools, CRM platforms (i.e. Radancy), and analytics
3+ years' experience with marketing design tools (i.e. Canva, video editor, Sprinklr)
2+ years' experience with managing talent events, email campaigns, and branded experiences
2+ years' experience in recruitment marketing, CRM, and digital advertising
Ideal Qualifications
Deep understanding of employer branding and talent marketing
Passion for inclusive storytelling and purpose-driven work
Proven ability to collaborate across teams and influence without authority
Strong writing and storytelling capabilities across formats
Agile, proactive, and comfortable managing multiple priorities
Experience creating content for diverse, multi-channel audiences
What to Expect as Part of MassMutual and the Team
Regular meetings with the Talent Brand, Onboarding, TA Operations and Communications teams
Focused one-on-one meetings with your manager
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
Salary Range: $121,800-$159,800
At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component.
Why Join Us. We’ve been around since 1851. During our history, we’ve learned a few things about making sure our customers are our top priority. In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone. A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits. And your voice will always be heard.
We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.
MassMutual is an equal employment opportunity employer. We welcome all persons to apply.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component. For more information about our extensive benefits offerings please check out our Total Rewards at a Glance.
#J-18808-Ljbffr
You’ll own the strategy, development, and execution of content, campaigns, and brand experiences that drive awareness, engagement, and conversion—particularly across high-demand roles and inclusive talent pipelines. In close partnership with Communications, you will collaborate with Talent Acquisition (TA), Inclusion, Marketing, and our external partners in leading the creation of audience-targeted content and branded assets for events, recruiting activations, and talent pipeline campaigns.
The Team You’ll join the Talent Brand, Onboarding, and TA Operations team within MassMutual’s Talent Acquisition, Inclusion, and People Analytics organization. Our team includes employer branding, recruiting (TA) operations, and onboarding experience. We are collaborative, agile, and motivated by delivering positive stakeholder and candidate experiences—from attraction and engagement to onboarding and internal brand building.
As the Employer Brand subject matter expert, you’ll work closely with recruiting teams to support hiring initiatives, elevate inclusive narratives, and build long-term engagement with future talent.
Key Relationships
Position reports directly to the Head of Talent Brand, Onboarding, and TA Operations for daily functions and employer brand strategy, with a dotted line reporting to the Head of Media Relations to ensure message framing consistency and collaboration.
Works closely and collaboratively with media and internal communications teams to drive unified messaging and strategic alignment across initiatives, audiences, and channels.
Collaborates closely with TA leaders, recruiters, sourcers, Inclusion team, Business Resource Groups, Marketing, Brand, and external agencies.
The Impact Your work will shape how MassMutual is perceived in the talent marketplace and how candidates experience our brand. You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals—particularly for high-impact, hard-to-fill, and identity-based pipelines. You’ll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression.
Areas of Responsibility Include: Employer Brand Strategy & Activation
Refresh and implement MassMutual’s Employer Value Proposition (EVP) across internal and external touchpoints
Drive brand consistency and differentiation across all recruiting assets, content, and platforms
Partner with Corporate Social team and Media Relations team on employer brand presence across talent platforms (i.e. Built In, LinkedIn)
Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding efforts
Conduct annual employee shoot to refresh photo galleries for digital and branding assets
Recognition & Awards Strategy
Build strategy on employer of choice awards recognition and best of list participation aligned with our EVP, markets and current talent needs
Partner with Inclusion and People Analytics teams to develop submissions for employer recognition awards (e.g., Boston Globe’s Top Places to Work, Built-in's Best Places to Work)
Build a repository of brand storytelling content that highlights culture, benefits, leadership, and purpose
MassMutual Careers Website & Content Management
Own content strategy and performance of careers.massmutual.com, including overall copy, CMS updates, SEO optimization, and campaign landing pages
Create career area content aligned with MassMutual messaging that informs and inspires diverse job seekers
Create the Programmatic Display and Programmatic Jobs Plan & Strategy – allocate ad spend to top-performing channels and amplify priority roles through targeted campaigns, building in-house capabilities while reducing external agency reliance
Provide support, EVP guidance and talent brand consistency to our affiliates globally
Candidate Relationship Management (CRM)
Curate content to cultivate and nurture prospects and candidate relationships through personalized communication, outreach and centralized prospect/candidate data
Extract insights and make recommendations from the CRM Analytics Dashboard to drive data-driven decisions
Manage licenses, usage expectations, and KPIs
Host trainings, best practices, and document SLAs for use of the platform
Vendor Management
Responsible for our core strategic recruitment marketing infrastructure that connects brand, content, and data to attract high-quality candidates efficiently
Manage our strategic partnership that supports our recruitment marketing and talent attraction ecosystem
Govern the centralized recruiting platform for MM career site, job distribution, advanced job description content, and performance analytics
Centralize our employer brand storytelling and candidate experience while ensuring consistency, compliance, and scalability across all hiring locations.
Curate content expansion (Hub pages) and drive next opportunities to elevate our employer brand and improve candidate engagement
Host QBRs and ensure SLAs and KPIs are met by the vendor
Performance & Analytics
Monitor campaign performance using key metrics (e.g., click-through rates, application conversion, engagement scores) and continuously refine strategies for greater impact.
Use Performance Dashboard to pivot site traffic and pipeline engagement to refine strategies
Track ROI on events and campaign investments from multiple recruitment marketing channels
Talent Pipelining Campaigns
Lead the design and delivery of paid and organic campaigns to build pipelines for key roles in various departments
Create targeted messaging and retargeting strategies to nurture passive and event-acquired prospects through CRM and digital media
Hiring Events & Conference Marketing
Lead employer brand support for recruiting events and conferences, including internal hiring activations and external industry events
Partner with TA Directors and recruiters to understand the target audience and hiring objectives for each event, and develop custom content, branded collateral, messaging guides, and follow-up communications to support prospect engagement
Serve as the main liaison between TA, Creative, Brand, and Marketing teams to ensure all event materials—booth design, signage, digital slides, giveaways—align to our EVP and create a cohesive, inclusive candidate experience
Support recruiters’ post-event with branded nurture journeys, CRM integration, and storytelling assets to continue building interest and pipeline momentum
Swag, Onboarding & Brand Gifting Strategy
Manage branded gifting for events, onboarding, and recruiting campaigns
Oversee design, ordering, and inventory of MassMutual swag for new hires, exec onboarding, and conference giveaways
Minimum Qualifications
Bachelor's degree
7+ years of proven experience in employer branding, in combination with communications and/or broader marketing experience
3+ years' experience with CMS (content management system) tools, CRM platforms (i.e. Radancy), and analytics
3+ years' experience with marketing design tools (i.e. Canva, video editor, Sprinklr)
2+ years' experience with managing talent events, email campaigns, and branded experiences
2+ years' experience in recruitment marketing, CRM, and digital advertising
Ideal Qualifications
Deep understanding of employer branding and talent marketing
Passion for inclusive storytelling and purpose-driven work
Proven ability to collaborate across teams and influence without authority
Strong writing and storytelling capabilities across formats
Agile, proactive, and comfortable managing multiple priorities
Experience creating content for diverse, multi-channel audiences
What to Expect as Part of MassMutual and the Team
Regular meetings with the Talent Brand, Onboarding, TA Operations and Communications teams
Focused one-on-one meetings with your manager
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
Salary Range: $121,800-$159,800
At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component.
Why Join Us. We’ve been around since 1851. During our history, we’ve learned a few things about making sure our customers are our top priority. In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone. A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits. And your voice will always be heard.
We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.
MassMutual is an equal employment opportunity employer. We welcome all persons to apply.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component. For more information about our extensive benefits offerings please check out our Total Rewards at a Glance.
#J-18808-Ljbffr