Authority Growth & Social Channel Strategist
Pinnacle Global Network, San Diego, CA, United States
Authority Growth & Social Channel Strategist
Location:
Remote (California Preferred)
Compensation:
$75,000–$95,000 Base + Performance Bonus
(Final compensation determined by proven results and demonstrated channel growth case studies.)
About Pinnacle Global Network Pinnacle Global Network (PGN) mentors 7–9 figure Founders and CEOs to build team‑managed, highly profitable companies using our proprietary SCALEit Method®. We are not a traditional coaching company. We are building a global authority brand for visionary leaders who want to scale with structure, clarity, and freedom.
As we scale toward a $13M–$17M growth trajectory, we are expanding our Authority & Demand Engine and elevating our digital presence across all major platforms. This role is central to that mission.
This Is Not a Social Media Posting Role We are not hiring someone to “manage content.” We are hiring a high‑performance Authority Growth & Social Channel Strategist who understands:
The attention economy
Executive‑level brand positioning
Demand generation through organic channels
Strategic channel growth with measurable outcomes
The Strategic Mission Drive measurable, qualified growth across:
Instagram
TikTok
YouTube Shorts
LinkedIn (primary authority emphasis)
Your mandate is not follower growth alone. Your mandate is:
Authority positioning
Community development
Engagement acceleration
Qualified demand generation
Brand elevation at scale
12‑Month Success Metrics You will be evaluated on:
Consistent month‑over‑month engagement rate growth across all active platforms
Measurable growth in qualified inbound interest originating from social
Demonstrated contribution of social media to Strategy Session demand
Growth across all social channels, with a strategic emphasis on LinkedIn authority positioning
Increased executive‑level brand visibility in the CEO scaling conversation
Organic performance must translate into strategic business impact.
Core Responsibilities 1. Full Channel Ownership & Management You will fully own and manage:
Instagram (Reels, carousels, engagement strategy)
TikTok (short‑form authority content)
YouTube Shorts (repurposed executive content)
LinkedIn (founder authority + corporate presence)
This includes:
Publishing cadence and consistency
Platform‑specific caption writing and calls to action
Hashtag and discoverability strategy
Scheduling and formatting
Comment and DM management
Performance tracking and reporting
You are accountable for both discipline and growth velocity.
2. Growth Strategy Across All Platforms (With Emphasis on LinkedIn Authority)
While LinkedIn is a key authority channel, growth expectations apply across all social platforms. You will:
Architect a cross‑platform growth strategy
Elevate LinkedIn thought‑leadership dominance
Translate SCALEit insights into short‑form authority narratives
Develop platform‑native storytelling
Align content with major campaigns and brand initiatives
Growth must be intentional, measurable, and aligned with business objectives.
3. Short‑Form Video & Attention Strategy
Lead hook development and retention optimization
Collaborate with Creative Director and video team
Convert long‑form content into optimized short‑form assets
Identify trends without compromising executive brand integrity
Understand the mechanics of organic reach and authority‑building simultaneously
You must balance velocity with brand composure.
4. Community Engagement & High‑Touch Interaction Our audience is composed of sophisticated CEOs and founders. You will:
Personally manage comment replies and high‑value DMs
Maintain a professional, intelligent, and authoritative tone
Identify high‑intent prospects and route appropriately
Protect and amplify the PGN brand voice
This is relationship‑driven engagement — not automated interaction.
5. Analytics, Reporting & Revenue Feedback Loop
Weekly reporting on platform growth and engagement trends
Month‑over‑month engagement analysisIdentification of content influencing qualified lead generation
Coordination with paid media to amplify high‑performing organic assets
Regular reporting to Executive Marketing leadership
Organic must support demand generation.
What You Bring Verified Growth Track Record You must demonstrate:
Successful scaling of professional or high‑ticket social channels
Clear before‑and‑after metrics
Documented tactics that drove engagement growth
Evidence of converting attention into qualified interest or leads
Compensation will reflect the strength of your documented results.
Channel Management Expertise
Deep familiarity with Instagram, TikTok, YouTube Shorts, and LinkedIn
Experience managing consistent publishing cadences
Strong platform‑specific optimization skills
Command of short‑form video editing tools
Data‑Driven Mindset You:
Analyze before acting
Build hypotheses
Test and iterate rapidly
Optimize based on measurable outcomes
Executive Presence & Ownership
Comfortable interfacing with Founder and CMO
Clear communicator
Strategic thinker and operational executor
Autonomous and accountable
Strong judgment in brand‑sensitive environments
Compensation & Performance Structure Base Salary:
$75,000–$95,000
Final compensation will be determined by:
Proven channel growth results
Demonstrated performance in high‑ticket markets
Strategic and operational depth
Performance Bonus:
Directly tied to:
Social channel growth
Engagement acceleration
Lead generation impact
Demonstrated contribution to qualified inbound demand
Your upside grows with measurable performance.
Platforms & Technical Proficiency This role requires operational excellence across our core marketing systems and creative tools. You must be highly proficient and comfortable working inside the following platforms:
Required Systems Proficiency Asana
Strong working knowledge of project management workflows
Ability to manage content calendars, deadlines, and cross‑functional collaboration
Comfortable working within structured templates and SOP‑driven environments
Slack
Professional communication within executive and creative teams
Channel‑based coordination and project updates
Clear, concise written communication
Canva
Ability to create polished social graphics when needed
Adaptation of brand‑aligned templates
Fast iteration of visual assets
Plannable (or equivalent social scheduling platform)
Content scheduling and publishing across multiple channels
Caption management and previewing
Maintaining a minimum 2–3 week content runway
Added Value / Preferred Qualifications While not mandatory, the following experience is strongly preferred:
Adobe Creative Suite
Working knowledge of Premiere Pro, After Effects, Photoshop, or Illustrator
Ability to collaborate effectively with high‑level creative teams
Light editing capability when necessary
Graphic Design Skills
Video Editing Skills
Comfort editing short‑form vertical video
Understanding of pacing, retention hooks, caption overlays, and platform‑native formatting
Ability to convert raw footage into organic‑ready and paid‑ready assets
We operate in a structured, high‑performance marketing environment. You must be comfortable working within systems, meeting deadlines, and collaborating across creative, paid media, and executive leadership teams.
What We Offer
Direct access to elite 7–9 figure CEOs
Strategic role in a high‑growth authority brand
High autonomy and creative ownership
Performance‑driven environment
Opportunity to help shape the category of CEO scaling
Application Requirements Please submit:
Resume
A one‑page growth case study including:
Platform(s) managed
Timeline
Starting metrics vs. ending metrics
Key strategies implemented
Measurable insights gained
Platforms used
Video submission
– This is important. During the interview process, you will be asked to submit a video introducing yourself and why you think you are the best candidate for this role. This will be viewed by the CMO and likely the CEO before conducting the final interview. It would do you well to showcase your skills when submitting the video so we can get a full picture of what you are capable of and how you show up.
In your cover letter, answer the following question:
“If you joined PGN tomorrow, which channels would you prioritize first and what is the single highest‑leverage action you would implement in your first 90 days to accelerate growth and qualified demand?”
Email all three application requirement pieces to
hrsupport@pinnaclegn.com .
#J-18808-Ljbffr
Remote (California Preferred)
Compensation:
$75,000–$95,000 Base + Performance Bonus
(Final compensation determined by proven results and demonstrated channel growth case studies.)
About Pinnacle Global Network Pinnacle Global Network (PGN) mentors 7–9 figure Founders and CEOs to build team‑managed, highly profitable companies using our proprietary SCALEit Method®. We are not a traditional coaching company. We are building a global authority brand for visionary leaders who want to scale with structure, clarity, and freedom.
As we scale toward a $13M–$17M growth trajectory, we are expanding our Authority & Demand Engine and elevating our digital presence across all major platforms. This role is central to that mission.
This Is Not a Social Media Posting Role We are not hiring someone to “manage content.” We are hiring a high‑performance Authority Growth & Social Channel Strategist who understands:
The attention economy
Executive‑level brand positioning
Demand generation through organic channels
Strategic channel growth with measurable outcomes
The Strategic Mission Drive measurable, qualified growth across:
TikTok
YouTube Shorts
LinkedIn (primary authority emphasis)
Your mandate is not follower growth alone. Your mandate is:
Authority positioning
Community development
Engagement acceleration
Qualified demand generation
Brand elevation at scale
12‑Month Success Metrics You will be evaluated on:
Consistent month‑over‑month engagement rate growth across all active platforms
Measurable growth in qualified inbound interest originating from social
Demonstrated contribution of social media to Strategy Session demand
Growth across all social channels, with a strategic emphasis on LinkedIn authority positioning
Increased executive‑level brand visibility in the CEO scaling conversation
Organic performance must translate into strategic business impact.
Core Responsibilities 1. Full Channel Ownership & Management You will fully own and manage:
Instagram (Reels, carousels, engagement strategy)
TikTok (short‑form authority content)
YouTube Shorts (repurposed executive content)
LinkedIn (founder authority + corporate presence)
This includes:
Publishing cadence and consistency
Platform‑specific caption writing and calls to action
Hashtag and discoverability strategy
Scheduling and formatting
Comment and DM management
Performance tracking and reporting
You are accountable for both discipline and growth velocity.
2. Growth Strategy Across All Platforms (With Emphasis on LinkedIn Authority)
While LinkedIn is a key authority channel, growth expectations apply across all social platforms. You will:
Architect a cross‑platform growth strategy
Elevate LinkedIn thought‑leadership dominance
Translate SCALEit insights into short‑form authority narratives
Develop platform‑native storytelling
Align content with major campaigns and brand initiatives
Growth must be intentional, measurable, and aligned with business objectives.
3. Short‑Form Video & Attention Strategy
Lead hook development and retention optimization
Collaborate with Creative Director and video team
Convert long‑form content into optimized short‑form assets
Identify trends without compromising executive brand integrity
Understand the mechanics of organic reach and authority‑building simultaneously
You must balance velocity with brand composure.
4. Community Engagement & High‑Touch Interaction Our audience is composed of sophisticated CEOs and founders. You will:
Personally manage comment replies and high‑value DMs
Maintain a professional, intelligent, and authoritative tone
Identify high‑intent prospects and route appropriately
Protect and amplify the PGN brand voice
This is relationship‑driven engagement — not automated interaction.
5. Analytics, Reporting & Revenue Feedback Loop
Weekly reporting on platform growth and engagement trends
Month‑over‑month engagement analysisIdentification of content influencing qualified lead generation
Coordination with paid media to amplify high‑performing organic assets
Regular reporting to Executive Marketing leadership
Organic must support demand generation.
What You Bring Verified Growth Track Record You must demonstrate:
Successful scaling of professional or high‑ticket social channels
Clear before‑and‑after metrics
Documented tactics that drove engagement growth
Evidence of converting attention into qualified interest or leads
Compensation will reflect the strength of your documented results.
Channel Management Expertise
Deep familiarity with Instagram, TikTok, YouTube Shorts, and LinkedIn
Experience managing consistent publishing cadences
Strong platform‑specific optimization skills
Command of short‑form video editing tools
Data‑Driven Mindset You:
Analyze before acting
Build hypotheses
Test and iterate rapidly
Optimize based on measurable outcomes
Executive Presence & Ownership
Comfortable interfacing with Founder and CMO
Clear communicator
Strategic thinker and operational executor
Autonomous and accountable
Strong judgment in brand‑sensitive environments
Compensation & Performance Structure Base Salary:
$75,000–$95,000
Final compensation will be determined by:
Proven channel growth results
Demonstrated performance in high‑ticket markets
Strategic and operational depth
Performance Bonus:
Directly tied to:
Social channel growth
Engagement acceleration
Lead generation impact
Demonstrated contribution to qualified inbound demand
Your upside grows with measurable performance.
Platforms & Technical Proficiency This role requires operational excellence across our core marketing systems and creative tools. You must be highly proficient and comfortable working inside the following platforms:
Required Systems Proficiency Asana
Strong working knowledge of project management workflows
Ability to manage content calendars, deadlines, and cross‑functional collaboration
Comfortable working within structured templates and SOP‑driven environments
Slack
Professional communication within executive and creative teams
Channel‑based coordination and project updates
Clear, concise written communication
Canva
Ability to create polished social graphics when needed
Adaptation of brand‑aligned templates
Fast iteration of visual assets
Plannable (or equivalent social scheduling platform)
Content scheduling and publishing across multiple channels
Caption management and previewing
Maintaining a minimum 2–3 week content runway
Added Value / Preferred Qualifications While not mandatory, the following experience is strongly preferred:
Adobe Creative Suite
Working knowledge of Premiere Pro, After Effects, Photoshop, or Illustrator
Ability to collaborate effectively with high‑level creative teams
Light editing capability when necessary
Graphic Design Skills
Video Editing Skills
Comfort editing short‑form vertical video
Understanding of pacing, retention hooks, caption overlays, and platform‑native formatting
Ability to convert raw footage into organic‑ready and paid‑ready assets
We operate in a structured, high‑performance marketing environment. You must be comfortable working within systems, meeting deadlines, and collaborating across creative, paid media, and executive leadership teams.
What We Offer
Direct access to elite 7–9 figure CEOs
Strategic role in a high‑growth authority brand
High autonomy and creative ownership
Performance‑driven environment
Opportunity to help shape the category of CEO scaling
Application Requirements Please submit:
Resume
A one‑page growth case study including:
Platform(s) managed
Timeline
Starting metrics vs. ending metrics
Key strategies implemented
Measurable insights gained
Platforms used
Video submission
– This is important. During the interview process, you will be asked to submit a video introducing yourself and why you think you are the best candidate for this role. This will be viewed by the CMO and likely the CEO before conducting the final interview. It would do you well to showcase your skills when submitting the video so we can get a full picture of what you are capable of and how you show up.
In your cover letter, answer the following question:
“If you joined PGN tomorrow, which channels would you prioritize first and what is the single highest‑leverage action you would implement in your first 90 days to accelerate growth and qualified demand?”
Email all three application requirement pieces to
hrsupport@pinnaclegn.com .
#J-18808-Ljbffr