Sr. Paid Media Analyst - INTL - Brazil
Insight Global, San Francisco, CA, United States
Job Description
Day-to-Day
Partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and digital channels
Analyze spend efficiency, revenue impact, and performance drivers to inform decisions on budget allocation and optimization
Build and maintain dashboards and visualizations that clearly communicate performance trends, insights, and recommendations
Design and run A/B tests and marketing experiments; analyze results and identify winning strategies
Perform deep‑dive, ad‑hoc analyses to answer business questions such as why campaigns are under‑ or over‑performing
Translate complex marketing and sales data into clear insights for marketers and leadership
Work hands‑on in the data to debug issues, validate results, and improve data reliability
Read out results, recommend optimizations, and support faster iteration and execution across teams
Key Responsibilities
Build, analyze, and interpret data across paid search, paid social, and other digital advertising channels
Design and execute marketing experiments to measure incrementality and campaign impact
Deliver recurring performance reporting and dashboards that support data‑driven decision‑making
Conduct advanced SQL analysis to investigate marketing, sales, and funnel performance
Develop and maintain visualizations using tools such as Tableau, Looker, or similar platforms
Perform hands‑on analytics related to SEM payback modeling and paid channel performance
Support campaign optimization through data‑backed insights and experimentation results
Collaborate with analytics and marketing partners to improve tooling, dashboards, and workflows
Skills and Requirements
4–5+ years of experience in marketing, sales, or business analytics
Strong, hands‑on SQL skills, including complex queries, joins, window functions, and CTEs
Data Management: Snowflake preferred, Databricks or Spark accepted
Direct experience with paid search, paid media, or performance marketing analytics
Proven ability to independently dig into data and translate marketing questions into analytical approaches
Experience building dashboards and visualizations with Tableau or Hex strongly preferred; Looker acceptable
Strong business acumen and clear communication insights to non‑technical stakeholders - Experience designing and analyzing incrementality tests or marketing experiments
Familiarity with Salesforce lead and opportunity data
Experience with modern analytics tooling (Hex, dbt, or similar)
SaaS product or B2B analytics experience in a large‑scale technology environment
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
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Partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and digital channels
Analyze spend efficiency, revenue impact, and performance drivers to inform decisions on budget allocation and optimization
Build and maintain dashboards and visualizations that clearly communicate performance trends, insights, and recommendations
Design and run A/B tests and marketing experiments; analyze results and identify winning strategies
Perform deep‑dive, ad‑hoc analyses to answer business questions such as why campaigns are under‑ or over‑performing
Translate complex marketing and sales data into clear insights for marketers and leadership
Work hands‑on in the data to debug issues, validate results, and improve data reliability
Read out results, recommend optimizations, and support faster iteration and execution across teams
Key Responsibilities
Build, analyze, and interpret data across paid search, paid social, and other digital advertising channels
Design and execute marketing experiments to measure incrementality and campaign impact
Deliver recurring performance reporting and dashboards that support data‑driven decision‑making
Conduct advanced SQL analysis to investigate marketing, sales, and funnel performance
Develop and maintain visualizations using tools such as Tableau, Looker, or similar platforms
Perform hands‑on analytics related to SEM payback modeling and paid channel performance
Support campaign optimization through data‑backed insights and experimentation results
Collaborate with analytics and marketing partners to improve tooling, dashboards, and workflows
Skills and Requirements
4–5+ years of experience in marketing, sales, or business analytics
Strong, hands‑on SQL skills, including complex queries, joins, window functions, and CTEs
Data Management: Snowflake preferred, Databricks or Spark accepted
Direct experience with paid search, paid media, or performance marketing analytics
Proven ability to independently dig into data and translate marketing questions into analytical approaches
Experience building dashboards and visualizations with Tableau or Hex strongly preferred; Looker acceptable
Strong business acumen and clear communication insights to non‑technical stakeholders - Experience designing and analyzing incrementality tests or marketing experiments
Familiarity with Salesforce lead and opportunity data
Experience with modern analytics tooling (Hex, dbt, or similar)
SaaS product or B2B analytics experience in a large‑scale technology environment
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
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