Sr. Paid Media Analyst - INTL - Brazil
Insight Global, San Francisco, CA, United States
Data Analyst
Day-to-day partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and digital channels. Analyze spend efficiency, revenue impact, and performance drivers to inform decisions on budget allocation and optimization. Build and maintain dashboards and visualizations that clearly communicate performance trends, insights, and recommendations. Design and run A/B tests and marketing experiments; analyze results and identify winning strategies. Perform deep-dive, ad-hoc analyses to answer business questions such as why campaigns are under- or over-performing. Translate complex marketing and sales data into clear insights for marketers and leadership. Work hands-on in the data to debug issues, validate results, and improve data reliability. Key Responsibilities Build, analyze, and interpret data across paid search, paid social, and other digital advertising channels Design and execute marketing experiments to measure incrementality and campaign impact Deliver recurring performance reporting and dashboards that support data-driven decision-making Conduct advanced SQL analysis to investigate marketing, sales, and funnel performance Develop and maintain visualizations using tools such as Tableau, Looker, or similar platforms Perform hands-on analytics related to SEM payback modeling and paid channel performance Support campaign optimization through data-backed insights and experimentation results Collaborate with analytics and marketing partners to improve tooling, dashboards, and workflows
Day-to-day partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and digital channels. Analyze spend efficiency, revenue impact, and performance drivers to inform decisions on budget allocation and optimization. Build and maintain dashboards and visualizations that clearly communicate performance trends, insights, and recommendations. Design and run A/B tests and marketing experiments; analyze results and identify winning strategies. Perform deep-dive, ad-hoc analyses to answer business questions such as why campaigns are under- or over-performing. Translate complex marketing and sales data into clear insights for marketers and leadership. Work hands-on in the data to debug issues, validate results, and improve data reliability. Key Responsibilities Build, analyze, and interpret data across paid search, paid social, and other digital advertising channels Design and execute marketing experiments to measure incrementality and campaign impact Deliver recurring performance reporting and dashboards that support data-driven decision-making Conduct advanced SQL analysis to investigate marketing, sales, and funnel performance Develop and maintain visualizations using tools such as Tableau, Looker, or similar platforms Perform hands-on analytics related to SEM payback modeling and paid channel performance Support campaign optimization through data-backed insights and experimentation results Collaborate with analytics and marketing partners to improve tooling, dashboards, and workflows