Senior Marketing Specialist
Hyliion, Austin, TX, United States
Hyliion is committed to creating innovative solutions that enable clean, flexible and affordable electricity production. The Company's primary focus is to develop distributed power generators that can operate on various fuel sources to future-proof against an ever-changing energy economy.
The Sr. Marketing Specialist is responsible for driving and maintaining a cohesive, high-impact visual brand presence across all digital, print, and physical touchpoints. This role ensures that complex power generation technologies are communicated with clarity, precision, and confidence—translating engineering-driven innovation into compelling visual storytelling for customers, investors, and employees.
Serving as a hands‑on marketing and design leader, the Sr. Marketing Specialist partners cross‑functionally with leadership, engineering, investor relations, and internal teams to produce polished, consistent, and strategically aligned brand assets. From website and social media content to executive presentations, event displays, and internal communications, this role shapes how Hyliion's technology, culture, and vision are understood and experienced.
The position plays a critical role in strengthening brand awareness, enhancing stakeholder engagement, and supporting business growth by combining strong graphic design expertise, marketing strategy execution, and emerging technology tools to deliver impactful, results‑driven creative solutions.
Duties and Responsibilities
Website & Digital Platforms
Design andmaintaincontent forHyliion.com, including new pages, updates, and ongoing visual upkeep.
Support theInvestor Relations website, creating and updating graphics and documents.
Design andmaintaincontent for theHyliion intranet, including:
Create new pages as needed
Internal news and announcements
General visual upkeep and manual updates
Marketing & Campaign Management
Create marketing collateral such as:
Product brochures and sales materials
Branded PowerPoint and Word templates
Design executive-level presentations for internal and external use.
Support internal communications
Social Media
Supportand execute creative social media campaigns across LinkedIn, Instagram, X, and other platforms
Bring a keen eye for creative ideas - trends, visual storytelling, engaging content formats
Support monitoringengagement, analyze metrics, and iterate on strategy
Office, Event & Display Design
Design custom signage for offices and events.
Create display graphics, wall plaques, banners, and large-format visuals.
Design SWAG and promotional merchandise.
Photo & Video Support
Perform photo editing and retouching.
Assistwith video direction and visual framing.
Create video graphics, overlays, and supporting visual elements.
Additional duties and responsibilities as assigned, needed, or required for the business.
Qualifications Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications include:
Education, Experience and Certifications
Bachelor's degree in Marketing, Communications, Advertising, Graphics Design or Visual Communications
3-5 years of professional marketing experience
Strong portfolio demonstrating digital and print design expertise
Experience creating and maintaining branded PowerPoint and Word templates
Proven experience developing and executing social media campaigns, with demonstrated success in growing engagement and driving brand awareness
Experience in technology, industrial, or energy-related industries preferred
UI/UX or product interface design experience preferred
Motion graphics experience preferredExperience with large-format and event design preferred
Familiarity with investor or executive communications preferred
Skills and Abilities
Proficiency in Adobe Creative Suite (Illustrator, Photoshop)
Solid understanding of layout, typography, and visual hierarchy
Tech-savvy with the ability to leverage emerging technology tools (including AI)
Ability to manage multiple projects and deadlines with minimal oversight
Strong attention to detail and brand consistency
Role Classification and Working Conditions This is a salaried, exempt-level position. This position typically works in an office environment; and given the nature of our business is also exposed to operations/warehouses/production environments.
Benefits
Medical Plans, with PPO or HDHP options
Dental Plans, with buy-up option
Vision Plan
Life Insurance and Accidental Death & Dismemberment Plans, with buy-up options
Short Term Disability, paid for by the company
Long Term Disability, paid for by the company
Flexible Spending Accounts (FSA)
Health Savings Account (HSA)
401k/Roth 401k
Voluntary Accident Plans
Voluntary Critical Illness Plans
Hospital Indemnity Plan
Hyliion is proud to be an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, disability, veteran status. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to otherwise participate in the employment selection process, please direct your inquiries to Hyliion's human resources department at HR@hyliion.com.
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The Sr. Marketing Specialist is responsible for driving and maintaining a cohesive, high-impact visual brand presence across all digital, print, and physical touchpoints. This role ensures that complex power generation technologies are communicated with clarity, precision, and confidence—translating engineering-driven innovation into compelling visual storytelling for customers, investors, and employees.
Serving as a hands‑on marketing and design leader, the Sr. Marketing Specialist partners cross‑functionally with leadership, engineering, investor relations, and internal teams to produce polished, consistent, and strategically aligned brand assets. From website and social media content to executive presentations, event displays, and internal communications, this role shapes how Hyliion's technology, culture, and vision are understood and experienced.
The position plays a critical role in strengthening brand awareness, enhancing stakeholder engagement, and supporting business growth by combining strong graphic design expertise, marketing strategy execution, and emerging technology tools to deliver impactful, results‑driven creative solutions.
Duties and Responsibilities
Website & Digital Platforms
Design andmaintaincontent forHyliion.com, including new pages, updates, and ongoing visual upkeep.
Support theInvestor Relations website, creating and updating graphics and documents.
Design andmaintaincontent for theHyliion intranet, including:
Create new pages as needed
Internal news and announcements
General visual upkeep and manual updates
Marketing & Campaign Management
Create marketing collateral such as:
Product brochures and sales materials
Branded PowerPoint and Word templates
Design executive-level presentations for internal and external use.
Support internal communications
Social Media
Supportand execute creative social media campaigns across LinkedIn, Instagram, X, and other platforms
Bring a keen eye for creative ideas - trends, visual storytelling, engaging content formats
Support monitoringengagement, analyze metrics, and iterate on strategy
Office, Event & Display Design
Design custom signage for offices and events.
Create display graphics, wall plaques, banners, and large-format visuals.
Design SWAG and promotional merchandise.
Photo & Video Support
Perform photo editing and retouching.
Assistwith video direction and visual framing.
Create video graphics, overlays, and supporting visual elements.
Additional duties and responsibilities as assigned, needed, or required for the business.
Qualifications Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications include:
Education, Experience and Certifications
Bachelor's degree in Marketing, Communications, Advertising, Graphics Design or Visual Communications
3-5 years of professional marketing experience
Strong portfolio demonstrating digital and print design expertise
Experience creating and maintaining branded PowerPoint and Word templates
Proven experience developing and executing social media campaigns, with demonstrated success in growing engagement and driving brand awareness
Experience in technology, industrial, or energy-related industries preferred
UI/UX or product interface design experience preferred
Motion graphics experience preferredExperience with large-format and event design preferred
Familiarity with investor or executive communications preferred
Skills and Abilities
Proficiency in Adobe Creative Suite (Illustrator, Photoshop)
Solid understanding of layout, typography, and visual hierarchy
Tech-savvy with the ability to leverage emerging technology tools (including AI)
Ability to manage multiple projects and deadlines with minimal oversight
Strong attention to detail and brand consistency
Role Classification and Working Conditions This is a salaried, exempt-level position. This position typically works in an office environment; and given the nature of our business is also exposed to operations/warehouses/production environments.
Benefits
Medical Plans, with PPO or HDHP options
Dental Plans, with buy-up option
Vision Plan
Life Insurance and Accidental Death & Dismemberment Plans, with buy-up options
Short Term Disability, paid for by the company
Long Term Disability, paid for by the company
Flexible Spending Accounts (FSA)
Health Savings Account (HSA)
401k/Roth 401k
Voluntary Accident Plans
Voluntary Critical Illness Plans
Hospital Indemnity Plan
Hyliion is proud to be an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, disability, veteran status. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to otherwise participate in the employment selection process, please direct your inquiries to Hyliion's human resources department at HR@hyliion.com.
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