Marketing Specialist
Lee County Government, Fort Myers, FL, United States
Join the Lee County Visitor & Convention Bureau (VCB) Marketing Team!
Help showcase the beauty, culture, and experiences of Southwest Florida by supporting the marketing efforts that promote the islands, beaches, and neighborhoods of Fort Myers.
As a Marketing Specialist, you’ll play an important role in creating digital content, supporting partner programs, and helping keep our online information fresh and accurate.
This role is perfect for someone who enjoys working in a fast-paced, collaborative, and creative environment.
What You Will Do Marketing Campaign Support
Assist with marketing campaigns and promotions.
Organize marketing materials and help keep content updated across platforms.
Track campaign progress, partner participation, and project timelines.
Content & Social Media Support
Review and organize user-generated photos and videos.
Help with social calendar planning and content creation for partner-facing channels.
Assist in producing short videos and photo editing.
Keep digital file libraries organized.
Website & Digital Content
Update partner listings, events, deals and destination information on the industry website.
Help create or refresh landing pages and seasonal content.
Ensure website information is accurate, clear, and current.
Partner Programs & Promotions
Work with local tourism partners to gather deals, special offers, and program updates.
Manage Bandwango digital passes and related promotions.
Encourage partner engagement in marketing initiatives.
Operations & Team Support
Provide general administrative support for the marketing team.
Help prepare reports, organize content, and support internal marketing requests.
Maintain marketing calendars.
Perform other duties as assigned.
What We’re Looking For Minimum Requirements
Any combination of education and experience equivalent to an Associate degree or two years of college in business, marketing, hospitality, or a closely related field, such as:
Marketing or Communications
Hospitality or Tourism Management
Business Administration
Digital Media or Content Production
Two (2) years of experience in:
Hospitality, tourism, or visitor services
Marketing, communications, or digital content
Administrative support within a business or marketing setting
Valid driver’s license with an acceptable driving record.
Preferred Qualifications
Bachelor’s degree in Marketing, Communications, Hospitality/Tourism, or a related field.
Experience in tourism, hospitality, attractions, or Destination Marketing Organizations (DMOs).
Experience with digital content creation, photography, or video editing.
Strong communication and organizational skills.
Interest in travel, tourism, and destination marketing.
Skills That Will Help You Succeed
Strong writing and communication skills.
Excellent organization and attention to detail.
Comfort with digital content, social media, and editing tools.
Ability to work well with partners, vendors, and team members.
Creative thinking and a desire to learn.
A positive attitude and strong work ethic.
Work Schedule:
Monday – Friday, 8:00 AM – 5:00 PM. Some evenings and weekends may be required for events or special programs.
Why Join Us? In this hands-on role, you’ll help promote Lee County as a world-class destination for leisure travelers, meetings, and group events. You’ll gain valuable experience in tourism, sales, marketing, and event coordination while working with a supportive and dynamic team that partners with local businesses and community organizations.
About the Department: The Visitor & Convention Bureau promotes Lee County as a premier travel destination. We work with hotels, restaurants, attractions, and event organizers to bring visitors to our community and support the local economy. From marketing campaigns to special events, our team helps make Lee County a great place to live. Learn more at VisitFortMyers.com or Leevcb.com.
About Lee County: Lee County is located in beautiful Southwest Florida and is home to over 800,000 residents. We are dedicated to serving our community with high-quality services and a focus on sustainability and innovation. Join us in making Lee County a great place to live, work, and visit. Find out more about Lee County at Lee County Government.
#J-18808-Ljbffr
As a Marketing Specialist, you’ll play an important role in creating digital content, supporting partner programs, and helping keep our online information fresh and accurate.
This role is perfect for someone who enjoys working in a fast-paced, collaborative, and creative environment.
What You Will Do Marketing Campaign Support
Assist with marketing campaigns and promotions.
Organize marketing materials and help keep content updated across platforms.
Track campaign progress, partner participation, and project timelines.
Content & Social Media Support
Review and organize user-generated photos and videos.
Help with social calendar planning and content creation for partner-facing channels.
Assist in producing short videos and photo editing.
Keep digital file libraries organized.
Website & Digital Content
Update partner listings, events, deals and destination information on the industry website.
Help create or refresh landing pages and seasonal content.
Ensure website information is accurate, clear, and current.
Partner Programs & Promotions
Work with local tourism partners to gather deals, special offers, and program updates.
Manage Bandwango digital passes and related promotions.
Encourage partner engagement in marketing initiatives.
Operations & Team Support
Provide general administrative support for the marketing team.
Help prepare reports, organize content, and support internal marketing requests.
Maintain marketing calendars.
Perform other duties as assigned.
What We’re Looking For Minimum Requirements
Any combination of education and experience equivalent to an Associate degree or two years of college in business, marketing, hospitality, or a closely related field, such as:
Marketing or Communications
Hospitality or Tourism Management
Business Administration
Digital Media or Content Production
Two (2) years of experience in:
Hospitality, tourism, or visitor services
Marketing, communications, or digital content
Administrative support within a business or marketing setting
Valid driver’s license with an acceptable driving record.
Preferred Qualifications
Bachelor’s degree in Marketing, Communications, Hospitality/Tourism, or a related field.
Experience in tourism, hospitality, attractions, or Destination Marketing Organizations (DMOs).
Experience with digital content creation, photography, or video editing.
Strong communication and organizational skills.
Interest in travel, tourism, and destination marketing.
Skills That Will Help You Succeed
Strong writing and communication skills.
Excellent organization and attention to detail.
Comfort with digital content, social media, and editing tools.
Ability to work well with partners, vendors, and team members.
Creative thinking and a desire to learn.
A positive attitude and strong work ethic.
Work Schedule:
Monday – Friday, 8:00 AM – 5:00 PM. Some evenings and weekends may be required for events or special programs.
Why Join Us? In this hands-on role, you’ll help promote Lee County as a world-class destination for leisure travelers, meetings, and group events. You’ll gain valuable experience in tourism, sales, marketing, and event coordination while working with a supportive and dynamic team that partners with local businesses and community organizations.
About the Department: The Visitor & Convention Bureau promotes Lee County as a premier travel destination. We work with hotels, restaurants, attractions, and event organizers to bring visitors to our community and support the local economy. From marketing campaigns to special events, our team helps make Lee County a great place to live. Learn more at VisitFortMyers.com or Leevcb.com.
About Lee County: Lee County is located in beautiful Southwest Florida and is home to over 800,000 residents. We are dedicated to serving our community with high-quality services and a focus on sustainability and innovation. Join us in making Lee County a great place to live, work, and visit. Find out more about Lee County at Lee County Government.
#J-18808-Ljbffr