Digital Advertising Coordinator

Are you a Results-driven Digital Advertiser with 3+ years of experience developing, executing, and optimizing multi-channel paid media campaigns. Do you have proven expertise in managing digital advertising initiatives across paid search, paid social, display, and emerging platforms, with a strong emphasis on data-driven performance optimization using Google Analytics 4 (GA4) and advanced tracking methodologies.

Key Responsibilities & Expertise:

Develop and execute comprehensive paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, and other digital channels to drive lead generation, and appointments

Manage and optimize monthly ad spend, improving ROAS, lowering CPC, and maximizing conversion efficiency

Implement and configure GA4 tracking, conversion events, and custom reporting dashboards to ensure accurate performance attribution and actionable insights

Utilize Google Tag Manager to deploy tracking pixels, event triggers, and enhanced measurement frameworks

Conduct in-depth performance analysis, leveraging GA4, and CRM data to refine audience targeting, creative strategy, and budget allocation

Deliver performance reports and business recommendations

Collaborate cross-functionally with internal teams to ensure seamless campaign execution and optimization

Continuously test and scale campaigns using A/B testing frameworks, and audience segmentation

Requirements:

Paid Search & Paid Social Campaign Management

Google Analytics 4 (GA4) Implementation & Reporting

Conversion Tracking & Attribution Modeling

Google Tag Manager

Performance Optimization & ROAS Improvement

Data-Driven Decision Making

High level of communication, organizational, and follow-through skills

Experience with Pardot and Salesforce a plus

Experience in the Financial Services area is a plus

4 Year college degree

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