Marketing and Social Media Specialist
Formedics, Basking Ridge, NJ, United States
We’re looking for a Marketing & Social Media Specialist to support the growth and visibility of our physician partners as well as Formedics corporate brand initiatives.
This role will focus on developing and executing social strategies that help amplify physician-led content, podcasts, and live events to reach clinicians across social channels. They’ll also play a key role in strengthening the Formedics brand by helping our physician partners’ voices travel further across the healthcare conversation.
If you’re passionate about healthcare, digital storytelling, and building professional audiences, we’d love to hear from you.
Marketing & Social Media Specialist
Location: Remote/Hybrid (Basking Ridge, NJ) Reports To: Senior Director, Marketing Salary: $76,000 – $84,000 About Formedics
Formedics is a healthcare media and engagement company built around physician communities. We create platforms where clinicians connect, collaborate, and learn from one another—through peer-led content, social discussion, live events, and point-of-care experiences integrated into the clinical workflow. Our work helps pharmaceutical and life science companies engage clinicians in more meaningful, trusted ways, and gives healthcare professionals spaces to share knowledge and shape the future of medicine. Job Overview
Formedics is seeking a Marketing & Social Media Specialist to lead audience engagement and social growth on behalf of our physician-led partners as well as Formedics corporate presence. This role is ideal for someone who thrives in fast-moving environments, understands how to build engaged communities on social, and can turn content into conversation. You’ll take ownership of partner social strategy and execution while supporting broader marketing initiatives across brand, events, and commercial campaigns. If you’re equal parts strategist, executor, and creator — this role is for you. Key Responsibilities
Social Strategy & Audience Growth
Lead and execute social media strategy for clinical partners. Build content calendars aligned to live events, podcasts, and partner initiatives Drive engagement, conversation, and audience growth across LinkedIn, X, Instagram and other relevant channels Monitor trends and proactively recommend content opportunities Manage posting cadence, copywriting, and community management Translate performance metrics into clear reporting and optimization plans Content Creation & Visual Execution
Design on-brand social graphics and promotional assets Edit short-form video clips and social-ready content Maintain consistency with brand voice: peer-led, approachable, clinically credible Collaborate with leadership and KOL partners to amplify content Marketing Support & Cross-Functional Collaboration
Support live event promotion and post-event amplification Assist with email marketing campaigns (HubSpot experience a plus) Contribute to product launches and marketing campaigns as needed Partner with Sales and Brand teams to align messaging and priorities What We are Looking For
8+ years of experience in social media, audience engagement, or digital marketing Experience marketing to physicians or healthcare professionals Proven ability to grow and engage professional audiences Strong copywriting skills with an understanding of tone and voice Graphic design and/or video editing skills a strong plus (Canva, Figma, Adobe Suite) Comfortable interpreting engagement data and performance metrics Understanding of how to cover live events on social Self-starter who thrives with autonomy and ownership Why This Role Matters
You won’t just “post content.” You’ll shape how thousands of clinicians engage with our platforms and peers. This role is central to growing community, strengthening brand credibility, and supporting commercial partnerships. What We Offer
Competitive salary Health benefits PTO/Vacation policy Professional development opportunities Flexible work environment We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Location: Remote/Hybrid (Basking Ridge, NJ) Reports To: Senior Director, Marketing Salary: $76,000 – $84,000 About Formedics
Formedics is a healthcare media and engagement company built around physician communities. We create platforms where clinicians connect, collaborate, and learn from one another—through peer-led content, social discussion, live events, and point-of-care experiences integrated into the clinical workflow. Our work helps pharmaceutical and life science companies engage clinicians in more meaningful, trusted ways, and gives healthcare professionals spaces to share knowledge and shape the future of medicine. Job Overview
Formedics is seeking a Marketing & Social Media Specialist to lead audience engagement and social growth on behalf of our physician-led partners as well as Formedics corporate presence. This role is ideal for someone who thrives in fast-moving environments, understands how to build engaged communities on social, and can turn content into conversation. You’ll take ownership of partner social strategy and execution while supporting broader marketing initiatives across brand, events, and commercial campaigns. If you’re equal parts strategist, executor, and creator — this role is for you. Key Responsibilities
Social Strategy & Audience Growth
Lead and execute social media strategy for clinical partners. Build content calendars aligned to live events, podcasts, and partner initiatives Drive engagement, conversation, and audience growth across LinkedIn, X, Instagram and other relevant channels Monitor trends and proactively recommend content opportunities Manage posting cadence, copywriting, and community management Translate performance metrics into clear reporting and optimization plans Content Creation & Visual Execution
Design on-brand social graphics and promotional assets Edit short-form video clips and social-ready content Maintain consistency with brand voice: peer-led, approachable, clinically credible Collaborate with leadership and KOL partners to amplify content Marketing Support & Cross-Functional Collaboration
Support live event promotion and post-event amplification Assist with email marketing campaigns (HubSpot experience a plus) Contribute to product launches and marketing campaigns as needed Partner with Sales and Brand teams to align messaging and priorities What We are Looking For
8+ years of experience in social media, audience engagement, or digital marketing Experience marketing to physicians or healthcare professionals Proven ability to grow and engage professional audiences Strong copywriting skills with an understanding of tone and voice Graphic design and/or video editing skills a strong plus (Canva, Figma, Adobe Suite) Comfortable interpreting engagement data and performance metrics Understanding of how to cover live events on social Self-starter who thrives with autonomy and ownership Why This Role Matters
You won’t just “post content.” You’ll shape how thousands of clinicians engage with our platforms and peers. This role is central to growing community, strengthening brand credibility, and supporting commercial partnerships. What We Offer
Competitive salary Health benefits PTO/Vacation policy Professional development opportunities Flexible work environment We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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