Digital Marketing Coordinator
Clearlink Technologies, LLC, Draper, UT, United States
Who We're Looking For - Digital Marketing Coordinator
CableTV.com helps readers compare providers, find streaming deals, and decide what to watch tonight. The Digital Marketing Specialist – Omnichannel will lead the execution and expansion of CableTV.com’s owned‑channel marketing strategy across social media, email marketing, push notifications, and emerging messaging platforms. This role is responsible for amplifying CableTV.com’s editorial content, provider partnerships, and deals across marketing channels to drive audience growth, referral traffic, and affiliate revenue. The role will also help bring the brand to life through video and social content, occasionally appearing on camera as a digital ambassador for CableTV.com while collaborating with the Marketing Manager on broader video initiatives.
The Impact You Will Make Omnichannel Strategy & Execution
Own and execute CableTV.com’s marketing presence across social media, email newsletters, push notifications, and emerging messaging platforms, including WhatsApp and SMS.
Develop quarterly channel strategies aligned with traffic and revenue goals.
Identify and test new distribution platforms, formats, and content styles to expand audience reach.
Success Measure: Month‑over‑month growth in engagement, followers, subscribers, and affiliate‑driven revenue.
Content Amplification & Editorial Promotion
Transform CableTV.com editorial content into engaging marketing campaigns across social, email, and push channels.
Promote streaming guides, provider comparisons, deals, and Digital PR campaigns.
Work closely with the Managing Editor and DPR team to ensure key stories and media coverage are amplified across marketing channels.
Success Measure: Increased referral traffic and higher click‑through rates on affiliate links.
Participate in short‑form video initiatives across TikTok, YouTube Shorts, Instagram Reels, and similar platforms.
Support development of long‑form video content in partnership with the Marketing Manager.
Act as a digital ambassador for the brand when needed, appearing in content that promotes CableTV.com's expertise and editorial coverage.
Success Measure: Growth in video reach, engagement, and traffic driven from video platforms.
Analytics & BI
Pull GA4 and Looker data to create weekly dashboards, surface insights, recommend tests, and iterate.
Success Measure: Actionable insights drive ≥10% YoY owned‑channel session growth.
Email & Push Marketing
Own campaign development and execution for email newsletters and push notification campaigns.
Write compelling subject lines, push titles, and promotional copy.
Conduct A/B testing to improve open rates, click‑through rates, and engagement.
Success Measure: Increased engagement and referral traffic driven from email and push campaigns.
Channel Operations & Publishing
Maintain and manage the marketing content calendar across all owned channels.
Schedule social content through the publishing platform (e.g., Metrical or similar) and manage campaign timing across marketing channels.
Ensure marketing campaigns align with editorial priorities and promotional initiatives.
Operational Expectations: Social content scheduled 30 days in advance; email campaigns scheduled a minimum of two weeks in advance.
Digital PR Amplification
Collaborate with the Digital PR team to extend the reach of earned media placements and editorial campaigns.
Create marketing campaigns that amplify press coverage and increase visibility of CableTV.com insights and research.
Campaigns, Activations & Events
Support promotional initiatives including virtual giveaways, audience activations, and special marketing campaigns.
Assist with occasional in‑person or virtual events that help promote CableTV.com and strengthen audience engagement.
Editorial Contributions
Write and publish one weekly article supporting CableTV.com marketing initiatives and streaming discovery topics.
Examples include what‑to‑watch recommendations, streaming highlights, and editorial tie‑ins designed for social, email, and push distribution.
What You Bring Required Qualifications
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
Or equivalent professional experience with demonstrated ability to execute the position's functions.
Experience managing social media, email marketing, or digital marketing campaigns.
Strong understanding of social media trends, video content formats, and audience engagement strategies.
Strong writing and copywriting skills for marketing and editorial content.
Comfortable appearing on camera and participating in video content.
Strong organizational and project management skills.
Preferred
Experience working with digital media or affiliate content websites.
Experience with social scheduling platforms, email marketing platforms, and analytics tools such as GA4.
Familiarity with video editing tools and short‑form video creation.
Interest in entertainment, streaming platforms, and digital media trends.
KPI Snapshot (first 12 months)
+15% owned‑channel traffic to CableTV.com year‑over‑year (YOY)
+20% partner CTR from email and push versus prior year
Net +50k subscribers added to email list via on‑site capture
≥3 channel experiments launched per quarter with documented learnings
Be the voice that turns streaming seekers into loyal readers—and loyal readers into revenue.
Apply today and help millions decide what to watch and where to watch it.
Perks That Set Us Apart
Healthcare:
We offer low‑cost, competitive health coverage (domestic partners included!) with employer‑paid counseling services. Invest in the Future:
Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%. ♀️ Lifestyle Spending Stipends:
Access an employer‑paid spending account for physical, financial, and emotional wellbeing expenses. ️ Flexible Time Off:
We offer competitive time‑off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!) Parental Leave:
We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment. ✈️ Generous Paid Holidays:
Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays. Flex Schedule:
This is a hybrid role. Please expect to be in‑office on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements. World Class Facility:
With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more. Comprehensive Life Insurance:
Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses). Employee Resource Groups (ERGs):
Join us in fostering connections, celebrating diversity, and providing a supportive community for all.
We are an equal opportunity employer.
#J-18808-Ljbffr
The Impact You Will Make Omnichannel Strategy & Execution
Own and execute CableTV.com’s marketing presence across social media, email newsletters, push notifications, and emerging messaging platforms, including WhatsApp and SMS.
Develop quarterly channel strategies aligned with traffic and revenue goals.
Identify and test new distribution platforms, formats, and content styles to expand audience reach.
Success Measure: Month‑over‑month growth in engagement, followers, subscribers, and affiliate‑driven revenue.
Content Amplification & Editorial Promotion
Transform CableTV.com editorial content into engaging marketing campaigns across social, email, and push channels.
Promote streaming guides, provider comparisons, deals, and Digital PR campaigns.
Work closely with the Managing Editor and DPR team to ensure key stories and media coverage are amplified across marketing channels.
Success Measure: Increased referral traffic and higher click‑through rates on affiliate links.
Participate in short‑form video initiatives across TikTok, YouTube Shorts, Instagram Reels, and similar platforms.
Support development of long‑form video content in partnership with the Marketing Manager.
Act as a digital ambassador for the brand when needed, appearing in content that promotes CableTV.com's expertise and editorial coverage.
Success Measure: Growth in video reach, engagement, and traffic driven from video platforms.
Analytics & BI
Pull GA4 and Looker data to create weekly dashboards, surface insights, recommend tests, and iterate.
Success Measure: Actionable insights drive ≥10% YoY owned‑channel session growth.
Email & Push Marketing
Own campaign development and execution for email newsletters and push notification campaigns.
Write compelling subject lines, push titles, and promotional copy.
Conduct A/B testing to improve open rates, click‑through rates, and engagement.
Success Measure: Increased engagement and referral traffic driven from email and push campaigns.
Channel Operations & Publishing
Maintain and manage the marketing content calendar across all owned channels.
Schedule social content through the publishing platform (e.g., Metrical or similar) and manage campaign timing across marketing channels.
Ensure marketing campaigns align with editorial priorities and promotional initiatives.
Operational Expectations: Social content scheduled 30 days in advance; email campaigns scheduled a minimum of two weeks in advance.
Digital PR Amplification
Collaborate with the Digital PR team to extend the reach of earned media placements and editorial campaigns.
Create marketing campaigns that amplify press coverage and increase visibility of CableTV.com insights and research.
Campaigns, Activations & Events
Support promotional initiatives including virtual giveaways, audience activations, and special marketing campaigns.
Assist with occasional in‑person or virtual events that help promote CableTV.com and strengthen audience engagement.
Editorial Contributions
Write and publish one weekly article supporting CableTV.com marketing initiatives and streaming discovery topics.
Examples include what‑to‑watch recommendations, streaming highlights, and editorial tie‑ins designed for social, email, and push distribution.
What You Bring Required Qualifications
Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
Or equivalent professional experience with demonstrated ability to execute the position's functions.
Experience managing social media, email marketing, or digital marketing campaigns.
Strong understanding of social media trends, video content formats, and audience engagement strategies.
Strong writing and copywriting skills for marketing and editorial content.
Comfortable appearing on camera and participating in video content.
Strong organizational and project management skills.
Preferred
Experience working with digital media or affiliate content websites.
Experience with social scheduling platforms, email marketing platforms, and analytics tools such as GA4.
Familiarity with video editing tools and short‑form video creation.
Interest in entertainment, streaming platforms, and digital media trends.
KPI Snapshot (first 12 months)
+15% owned‑channel traffic to CableTV.com year‑over‑year (YOY)
+20% partner CTR from email and push versus prior year
Net +50k subscribers added to email list via on‑site capture
≥3 channel experiments launched per quarter with documented learnings
Be the voice that turns streaming seekers into loyal readers—and loyal readers into revenue.
Apply today and help millions decide what to watch and where to watch it.
Perks That Set Us Apart
Healthcare:
We offer low‑cost, competitive health coverage (domestic partners included!) with employer‑paid counseling services. Invest in the Future:
Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%. ♀️ Lifestyle Spending Stipends:
Access an employer‑paid spending account for physical, financial, and emotional wellbeing expenses. ️ Flexible Time Off:
We offer competitive time‑off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!) Parental Leave:
We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment. ✈️ Generous Paid Holidays:
Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays. Flex Schedule:
This is a hybrid role. Please expect to be in‑office on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements. World Class Facility:
With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more. Comprehensive Life Insurance:
Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses). Employee Resource Groups (ERGs):
Join us in fostering connections, celebrating diversity, and providing a supportive community for all.
We are an equal opportunity employer.
#J-18808-Ljbffr