Head of Growth (AdTech)
Closers.io, San Francisco, CA, United States
Relocation comp supported for the right candidate
About the Company
- $6M raised in first round
- Ads already live for millions of users
- Impressions growing several hundred % month over month
- First meaningful new ad placement opportunity created in 20 years
- 3 - 5 year window for a potential $100B outcome
- Long-term mission: make AI free by building the next foundational ad platform
This is a generational opportunity to help build the future of advertising from zero to scale.
Mission
Expand top of funnel with targeted marketing (referrals, events, WOM, targeted outbound - not generic mass marketing), build the revenue operating system, and lead the growth team that scales advertiser activation, retention, and spend.
This is a product-led motion. “Selling” is primarily expectation-setting, onboarding, and expansion - not persuasion.
This is a zero-to-one GTM leadership seat inside a company scaling at hypergrowth velocity.
Success Outcomes (First 90 Days)
1. Revenue Operating System Installed
- Lead SLAs and follow-up standards enforced
- Dashboards/scorecards + weekly forecasting cadence live
- “Truth in CRM” is real: next steps, owners, timestamps, outcomes accurate
2. Team Execution & Accountability
- Manage and coach current growth team (2) with daily and weekly cadence
- Call review program implemented (minimum weekly, scorecard-based)
- Calendar utilization and lead response time improve materially
- Hiring plan created to scale toward a lean CS/upsell-oriented growth team
3. Activation Engine Built
- Standard onboarding + expectation-setting playbooks created
- Time-to-first-campaign-live decreases
- Activation rate increases (% of onboarded advertisers who go live + spend)
- Clear segmentation and service levels: self-serve vs concierge
- Repeatable expansion pathways: test budgets → accelerated budgets → upfront commitments
- High-spend accounts receive structured, white-glove support
5. Expand Top of Funnel Visibility
- Expand top of funnel through intentional channels: events, networking, partnerships, targeted outbound
- No paid ads as primary KPI
- Expand existing partnerships + implement SOP-driven systems
Core Responsibilities
- Build and operate revenue ops: CRM hygiene, pipeline architecture, SLAs, dashboards, forecasting
- Lead growth team cadence: daily priorities, weekly pipeline reviews, performance standards
- Coach rep execution: talk tracks, follow-up quality, expectation-setting, early-platform objection handling
- Standardize onboarding and expectation-setting: assets, scripts, checklists
- Drive activation and advertiser success: ensure campaigns go live + friction resolved quickly
- Design and operate expansion/whale support structure
- Partner closely with product and engineering to remove friction and move toward self-serve
- Support growth initiatives as sales calls are deleted: events follow-up, partnership systems, lightweight funnel assets
Candidate Profile – Must Haves
- Proven GTM operator who builds systems and executes in startup environments
- Player-coach leadership experience managing small, high-output teams
- Deep comfort in product-led, onboarding-heavy motions
- Strong expectation-setting without overpromising on early-stage platforms
- High urgency, high output, low ego
- Motivated by building a generational company inside a defined 3 - 5 year window
- Comfortable operating at high intensity, in-person in SF
Nice to Have
- Adtech, martech, or performance marketing ecosystem experience
- Experience scaling usage-based or spend-based products
- Experience building event and partnership follow-up systems
- Experience transitioning human-assisted onboarding toward self-serve
- Experience operating in triple-digit month-over-month growth environments
- Extremely high ownership and work ethic
- Excited to build what could become the next foundational ad platform
Compensation
Cash comp flexible for the right operator. Competitive for SF market.
Target Band
Base: $220,000 – $280,000
Variable: 20% – 40% tied to activation, spend, retention, and operating system adoption
OTE:
$250,000 – $400,000