Strategic Marketing Analytics Lead for Enterprise Clients

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data; we redefine success.

Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement makes EMRge the first MarTech platform to measure businesses holistically.

We’ve been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About The Marketing Analytics & Measurement Team

The Marketing Analytics & Measurement Team sits at the center of how Ovative turns marketing data into business action. Partnering with large enterprise brands that invest heavily in marketing, we measure the effectiveness of marketing investments and help them drive profitable growth. Our team specializes in modern marketing effectiveness, connecting marketing with enterprise outcomes and equipping leaders with clarity & confidence to act.

• Marketing Mix Modeling including Modern MMM and advanced effectiveness frameworks
• Incrementality testing including geo experiments and lift studies
• Forecasting, scenario planning, and budget optimization
• Executive storytelling and board-level measurement narratives
• Cross-functional partnership to ensure measurement drives marketing performance

About the Role

In this role, you will serve as a Senior Manager within our Marketing Analytics & Measurement team, acting as the strategic measurement lead for 1 to 3 large enterprise clients.

You are accountable for turning measurement into business outcomes.

You will lead the measurement strategy across Marketing Mix Modeling, incrementality testing, forecasting, and budget optimization, ensuring insights translate into confident marketing decisions and tangible performance improvements. You will serve as the primary measurement voice with senior client stakeholders, regularly presenting to VP and C-level leaders.

This is not a technical model-building role. Your responsibility is not to build models, but to ensure they drive decisions.

You will partner closely with the Director of Marketing Analytics & Measurement to chart the right path forward for each client, then lead execution with your team and Ovative partners. You will directly manage 1 to 2 team members, supporting their development while ensuring work is high quality, efficient, and outcome oriented.

Success In This Role Means

• Clients are making healthy, data informed decisions based on MMM and testing
• Measurement is influencing investment strategy and business performance
• Clients are confident and satisfied with Ovative’s partnership
• Your team feels supported, challenged, and proud of the impact they are delivering

This role requires strong executive communication, structured problem solving, and the ability to influence across teams without formal authority.

Responsibilities Of a Sr. Manager, Marketing Analytics & Measurement

• Client Leadership and Business Impact
• Serve as the primary measurement lead for 1 to 3 enterprise clients
• Translate MMM, incrementality testing, and forecasting outputs into clear business recommendations
• Lead executive presentations and strategic discussions with VP to C-level stakeholders
• Identify what is working, what is not, and define the roadmap to improve marketing effectiveness
• Ensure measurement outputs inform budget allocation, channel strategy, and growth decisions
• Maintain strong client relationships rooted in trust, clarity, and proactive leadership
• Strategic Direction and Cross Functional Influence
• Partner with Paid Media, Analytics, and Data Science teams to align on measurement strategy and execution
• Influence cross functional stakeholders without formal authority to drive cohesive outcomesEnsure work is focused on high value questions that materially impact the client’s business
• Support new business conversations by shaping clear, differentiated measurement approaches
• Team Leadership and Development
• Directly manage and develop 1 to 2 team members
• Provide clear direction, feedback, and coaching to support growth
• Ensure deliverables are high quality, timely, and aligned to client priorities
• Foster an environment where team members feel empowered and accountable

Requirements

• 8 to 15 years of experience in marketing, marketing analytics, or marketing consulting roles with direct client responsibility
• Experience working with large, complex organizations and multiple senior stakeholders
• Demonstrated ability to translate complex marketing analytics into clear business recommendations
• Strong executive communication skills with experience presenting to VP and C-level leaders
• Experience leading client relationships and owning outcomes, not just deliverables
• Ability to influence cross functional teams without formal authority
• Experience managing and developing direct reports
• Comfort operating in ambiguity and defining structure where it does not exist
• Action oriented mindset with a bias toward progress and decision making

Preferred

• Experience leveraging Marketing Mix Modeling, incrementality testing, or other marketing effectiveness frameworks to inform investment decisions
• Experience using measurement outputs to guide budget allocation, forecasting, or strategic planning
• Agency experience, particularly within performance marketing or full funnel marketing environments
• Industry experience in telecom, retail, or other large scale consumer marketing organizations
• Experience contributing to business development efforts or supporting new client growth

Pay Transparency

For our Sr. Manager positions, our compensation ranges from $111,000 to $186,000, inclusive of a 25% bonus.

Benefits Of Working At Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!

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