Sr. Manager, Customer Marketing

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Work Location: Chicago

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for effective communication, supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

The main objective of the Customer Marketing Manager is to plan, develop, and execute focused Seasonal go-to-market plans that profitably grow sales across each channel of distribution.

The role will lead and work cross-functionally with sales, brand, category management, demand/sales planning, operations, and finance to ensure company objectives are achieved. This person will help influence and inform Seasonal go-to-market strategies by deploying essential marketing tactics (4-P’s):

• Price/Product architecture - ensure the right product at the right price in the right size
• Placement – optimize in-store merchandising and communicate how our offerings create a compelling proposition for customers
• Promotion - deploy effective trade and consumer marketing tactics

Ways you will make a difference

• Participate in developing, managing, and implementing Seasonal marketing strategies, plans, and programs for campaigns, promotions, and innovation.
• Work closely with the Field Sales Team on selling each of the 4 seasons.
• Lead major business change activities focusing on commercializing new Seasonal products.
• Collaborate with internal cross-functional groups (Marketing, Manufacturing, Finance, R&D, Procurement, Packaging Engineering).
• Develop and manage project timelines, success criteria, issues, risks, opportunities, and assumptions.
• Handle multiple initiatives simultaneously and work under pressure to meet deadlines.
• Investigate and solve key concerns related to product development and margin enhancement projects.
• Engage with Marketing to provide insights into the complexity and costs of early-stage initiatives.
• Manage customer marketing budgets and analyze ROI.
• Evaluate and recommend go/no-go decisions based on strategic viability.
• Develop a deep understanding of local markets and consumers to inform Seasonal plans.
• Perform special projects as required.

Skills that will make you successful

• Results driven
• Strong work ethic, high urgency, accountability, initiative
• Ability to manage multiple projects and deadlines with ownership mentality
• Effective communicator across all organization levels
• Ability to articulate complex concepts clearly
• Business acumen with analytical and technical skills
• Continuous improvement mindset, high tolerance for ambiguity
• Understanding of marketing, sales, operational strategy, planning, and budgeting
• Willingness to travel as needed
• Proficiency in MS Excel and Office Suite; SAP is a plus

Experiences that will support your success

• Bachelor's degree in Business, Marketing, or related field
• At least 5 years of sales, marketing, or business experience, preferably in CPG industry
• Syndicated data experience (IRI, Nielsen, loyalty databases)
• Project management or consulting experience preferred
• Experience presenting to senior leadership

What We Offer

Comprehensive benefits supporting health, financial wellness, paid time off, and annual bonuses based on performance. More info at our benefits page .

Compensation

Salary range: $123,000 - $173,000 annually.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Manufacturing

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