Head of Growth & Marketing

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Job Description

The Head of Growth and Marketing supports the worldwide sales network for Airbus - Flexrotor products, serving as the "customer voice" within the program. This role is responsible for developing and executing offer strategies and marketing campaigns in alignment with the product roadmap, ensuring that customer needs and market intelligence directly inform product development and positioning. The Head of Growth & Marketing coordinates closely with Global UAS champions, supervises proposal development, and manages marketing activities in collaboration with Airbus Helicopters' marketing and communication departments.

Primary Responsibilities

Sales & Network Support (50%)

• Direct and support regional sales and business development teams to achieve and exceed annual booking and sales targets.
• Lead development of sales campaigns and deal structures to secure new business aligned with company objectives.
• Actively support senior leadership in customer meetings and visits as SME for Flexrotor and program objectives.
• Actively manage and progress opportunities within the sales funnel, ensuring alignment with company targets.
• Cultivate strong customer relationships through proactive engagement and periodic site visits.
• Serve as the central point for gathering and communicating customer feedback and market intelligence to inform product strategy.
• Interface collaboratively with Programs and Operations to ensure aircraft deliveries meet customer expectations and company standards.
• Negotiate and communicate customer requirements to internal teams for successful sales completion.
• Actively close deals in partnership with local Sales Managers on behalf of the program.

Offer Development & Marketing Strategy (30%)

• Lead development of global program marketing in alignment with top company objectives and regional sales campaigns.
• Lead the development of compelling offers and proposal strategies, ensuring alignment with the product roadmap and customer needs.
• Manage marketing activities in close coordination with Airbus Helicopters' marketing and communication departments to ensure brand alignment.
• Develop and execute strategic marketing campaigns that respond to marketplace dynamics and evolving trends.
• Supervise the creation of impactful sales promotional materials.
• Ensure Flexrotor is represented at key industry trade shows, customer events, and other relevant sales and marketing events.

Metric Assessment, Analysis, and Reporting (10%)

• Maintain meticulous and accurate records of all customer interactions and sales funnel opportunities within the company's CRM system.
• Prepare insightful and comprehensive reports presenting key data and performance metrics.
• Proactively communicate key performance indicators and strategic recommendations to management.
• Develop clear and concise internal reports and contribute to informative briefs for management and relevant stakeholders.

Leadership, Training & Reporting (10%)

• Motivate, coach, and mentor the sales and marketing team to achieve departmental goals.
• Establish clear performance guidelines and review procedures.
• Prepare comprehensive reports presenting key data and performance metrics.
• Manage and approve team travel plans and ensure compliance with budgetary guidelines.

Additional Responsibilities

Other duties as assig

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