Director of Branded Sales--Norse Roots

Base pay range

• $80,000.00/yr - $95,000.00/yr

Additional compensation types

• Commission

Financial Controller at SnackCo Of America

About Norse Roots

Norse Roots is a fast‑growing premium snack brand specializing in kettle‑cooked potato chips fried in 100% beef tallow. We’re building a disruptive national brand and are actively expanding into regional and national retail chains.

We’re looking for an experienced National Retail Sales Manager / Director of Sales to lead chain account expansion, promotions, and key retail relationships.

Responsibilities

• Drive national and regional retail expansion across grocery, natural, specialty, and club channels
• Open new retail accounts with major chains
• Manage key accounts and broker relationships
• Lead retail promotions, pricing strategy, and trade spend planning
• Develop and execute sales forecasts and category growth strategies
• Negotiate distribution, pricing, resets, and promotions
• Coordinate with supply chain, marketing, and production teams
• Represent the brand at trade shows and buyer meetings
• Report directly to company leadership and contribute to strategy

Qualifications

• 3–10+ years experience selling into national or regional retail chains
• Proven success in food, CPG, or consumer brand sales (preferred)
• Strong existing buyer relationships a plus
• Experience managing brokers and distributors
• Track record of opening new retail chains
• Skilled in promotion planning, retail negotiations, and deal structuring
• Self‑starter who thrives in growth‑stage environments
• Willing to travel for buyer meetings and shows
• Excellent communication and relationship‑building skills

Preferred Experience

• Food or CPG industry
• Natural/Organic or specialty retail
• Club retail (Sam’s, Costco), grocery, or big box
• Launching emerging brands into chains
• Managing national promotions

Compensation

• Commission / performance‑based bonuses
• Growth incentives & long‑term opportunity
• (Final package depends on experience and role level.)

Why Norse Roots?

• We are the largest manufacturer of beef tallow chips and currently the only ones that have the capacity to supply several national chains.
• Fast‑moving brand with national ambitions
• Direct access to leadership
• Growth‑stage opportunity with serious upside
• Brand with cultural identity and strong consumer appeal

Seniority level

• Director

Employment type

• Full‑time

Job function

• Sales and Business Development

Industries

• Food and Beverage Manufacturing and Food and Beverage Retail

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