Head of Brand Marketing

Magna is a sports lifestyle company inspiring athletes and enthusiasts to Play The Long Game. Our first product is a magnesium-powered hydration formula that unlocks greater focus, energy, and recovery. Founded by Michael Preysman (Everlane) and backed by Forerunner and Sugar Capital , we have signed world‑class athletes across surfing, running, cycling, and fighting as founding partners.

Magna is a part of The Ever Company, a longevity‑focused consumer health and wellness holding company.

About the Role

The Role, Reporting to the CEO, you will be the architect of Magna’s commercial and cultural strategy. You will balance the P&L with the brand book, driving rapid growth while protecting our soul. This is a role for a digitally native builder who knows how to turn a product into a movement and cares deeply about health and brand building.

We need a digitally native strategist and hands‑on executor. You will act as the creative lighthouse and ensure every drop, campaign, and piece of content is craft‑obsessed, culturally heavy, and distinctly Magna.

Responsibilities

• Architect the Roadmap : Translate "Play The Long Game" from a tagline into a lived philosophy. Own the voice, the visual identity, and the "heat" around the brand.
• Build the Cult : Drive an organic social strategy that dominates the feed. Create iconic, documentary‑style storytelling with our athlete roster that feels more Netflix than ad spot.
• Own the Drop : Lead GTM strategy for new launches. You ensure every flavor and merch drop has a clear narrative and sells out immediately.
• Retail Velocity : Execute our nationwide rollout. You own the shopper journey, ensuring our on‑shelf presence cuts through the noise and drives immediate trial.
• Events & Athlete Community : Build high‑impact "IRL" activations and cultivate our athletes, turning them from endorsers into the beating heart of the community.
• Cultural Gravity : Identify and execute high‑impact collaborations. You will find the brands and partners that make Magna part of the conversation.

What Success Looks Like (First 12 Months)

• Digital Sales Engine : Launch campaigns that create immediate demand and velocity.
• Retail Breakthrough : Execute a retail launch that translates to instant sell‑through.
• Zeitgeist : Turn "Play The Long Game" into a philosophy that athletes are proud to represent.
• Team Leadership : Maintain a small and nimble team focused on high impact.

Required Skills

• 10+ Years Experience : Led strategy for high‑growth, digitally native DTC brands (Bev/Beauty/CPG preferred).
• Digital Native : Knows how to build an "iconic," emotional brand in the modern feed.
• Commercial & Creative : Balances the P&L with brand ethos; drives growth without compromising soul.
• Creative Stewardship : Expertly directs agencies and teams to deliver world‑class work on time/budget.
• Team Builder : A magnet for talent who hires and nurtures high‑performers.

Preferred Skills

• Entrepreneurial : Scrappy, resourceful, and thrives in ambiguity.
• Low Ego : Curious, open to feedback, and willing to roll up sleeves.
• High Craft : Sweats the details—tone, visuals, and positioning.
• Accountable : Takes total ownership of outcomes, wins, and losses.

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