Digital Marketing & SEO Contractor Job at Greater Portland in Portland

About Greater Portland Inc (GPI)

The GPI team is committed to making Greater Portland a better place to live and work through targeted recruitment and expansion of new businesses to - and the retention of - existing businesses in the region. We are committed to a vision of Greater Portland as an equitable, innovative, resilient and forward-thinking economy. We’re building a region that fosters upward economic mobility for individuals and prosperity for businesses.

Key Responsibilities

Search Engine Optimization (SEO)

• Optimize all new GPI news posts and releases for strong search performance.
• Strengthen ranking for core GPI content, especially key announcements and initiatives.
• Make light technical improvements as needed (metadata, tags, alt text, internal links, minor fixes).
• Provide ongoing, practical SEO adjustments to maintain visibility.

Digital Marketing

• Develop and execute a comprehensive marketing strategy to promote Greater Portland Inc. (GPI) as a preferred destination for business and investment, restoring and enhancing the region's reputation.
• Build and manage targeted LinkedIn ad campaigns.
• Manage Google Ads campaigns tied to key GPI initiatives.
• Launch digital advertising campaigns, including display ads on platforms like Google, to reach decision-makers and promote the Portland region.
• Recommend keywords and targeting strategies that support traded-sector business recruitment and brand visibility.
• Collaborate with strategic media partners, including business magazines, to expand our reach and engage key audiences.

Communications & Content Support

• Refine, tighten, and polish digital copy for news posts, announcements, and updates.
• Ensure consistency of message, tone, and clarity across digital channels.
• Prepare short-form copy for web, sponsored posts, social media, and digital campaigns.
• Coordinate with internal team on how stories, visuals, and data are represented digitally.
• Schedule and post content utilizing tools such as Mailchimp, Salesforce, Loomly, and GPI’s website portal.

Contractor Qualifications

• Proven experience in marketing and digital marketing, SEO optimization, and social media strategies is highly desirable.
• Strong familiarity with LinkedIn advertising and content strategies is preferred.
• Exceptional communication and storytelling skills are essential.
• Demonstrated proactiveness, creativity, and an ability to work collaboratively are valued attributes.
• A combination of relevant professional experience and education, such as a bachelor's degree in marketing, Communications, or a related field, or a master's degree, is considered advantageous.