Email & CRM Marketing Analyst
WeWork, New York, NY, United States
About Us
At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work.
About The Opportunity WeWork is looking for a strategic Email Marketing to support the development, implementation, and management of email campaigns and digital in-building screens globally.
As part of WeWork’s global Email, App, & CRM team on the broader Global Demand Generation & Performance Marketing function, this individual will report to the Manager, Email Marketing and be a key cross-organization partner to the Marketing, Sales, Community, and Member Experience teams to deploy key email initiatives targeted to members, prospects, and brokers. This person should thrive in environments with high cross-functional collaboration and be comfortable working at a fast paced company with a global footprint.
Responsibilities
Build and launch global email campaigns targeted to members, prospects, and brokers
Manage audience segments within our owned database for email campaign deployment
Partner with stakeholders to develop email request briefs for new campaign builds
Identify testing opportunities for improving email engagement and optimizing messaging
Support the Email Marketing Manager in monitoring and analyzing performance metrics to provide actionable insights for driving continuous KPI improvement
Support the efficiency of the Email App, & CRM team’s production queue by managing stakeholder expectations and ensuring project timelines align with team capacity
Lead weekly stakeholder meeting to review status and prioritization of upcoming projects
Manage, develop, and execute content strategy for WeWork’s digital in-building screens globally
About You
Bachelor’s degree in Marketing.
2+ years of email marketing experience
Proficient in English.
HTML and CSS experience required
Understanding of email KPIs, metrics, and reporting
Experience with A/B testing and email optimization to drive conversion and engagement
Embraces an analytical approach and is comfortable working with data and digging into numbers
Excellent verbal and written communication skills
Exceptional attention to detail with strong organizational, multi-tasking, and project management skills
Strong work ethic and entrepreneurial spirit
Passion for excellence, results, and team collaboration
Ability to excel in a fast paced, ever-changing environment
Experience with CRM/Marketing Automation platforms, particularly Salesforce Marketing Cloud
Life at WeWork Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.
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About The Opportunity WeWork is looking for a strategic Email Marketing to support the development, implementation, and management of email campaigns and digital in-building screens globally.
As part of WeWork’s global Email, App, & CRM team on the broader Global Demand Generation & Performance Marketing function, this individual will report to the Manager, Email Marketing and be a key cross-organization partner to the Marketing, Sales, Community, and Member Experience teams to deploy key email initiatives targeted to members, prospects, and brokers. This person should thrive in environments with high cross-functional collaboration and be comfortable working at a fast paced company with a global footprint.
Responsibilities
Build and launch global email campaigns targeted to members, prospects, and brokers
Manage audience segments within our owned database for email campaign deployment
Partner with stakeholders to develop email request briefs for new campaign builds
Identify testing opportunities for improving email engagement and optimizing messaging
Support the Email Marketing Manager in monitoring and analyzing performance metrics to provide actionable insights for driving continuous KPI improvement
Support the efficiency of the Email App, & CRM team’s production queue by managing stakeholder expectations and ensuring project timelines align with team capacity
Lead weekly stakeholder meeting to review status and prioritization of upcoming projects
Manage, develop, and execute content strategy for WeWork’s digital in-building screens globally
About You
Bachelor’s degree in Marketing.
2+ years of email marketing experience
Proficient in English.
HTML and CSS experience required
Understanding of email KPIs, metrics, and reporting
Experience with A/B testing and email optimization to drive conversion and engagement
Embraces an analytical approach and is comfortable working with data and digging into numbers
Excellent verbal and written communication skills
Exceptional attention to detail with strong organizational, multi-tasking, and project management skills
Strong work ethic and entrepreneurial spirit
Passion for excellence, results, and team collaboration
Ability to excel in a fast paced, ever-changing environment
Experience with CRM/Marketing Automation platforms, particularly Salesforce Marketing Cloud
Life at WeWork Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.
#J-18808-Ljbffr