SPEC ADVERTISING Job at Caesars Entertainment in Robinsonville

Job Description

Responsible for the execution and facilitation of the digital marketing presence for Horseshoe Casino. Promotes a fun, friendly, and engaging environment that creates excitement for external and internal guests by maximizing the effectiveness of digital marketing.

Responsibilities

• Monitor all brand logos and PMS color/typestyle consistency in accordance with corporate guidelines to maintain a consistent brand.
• Coordinate routing, feedback, and approvals to all necessary departments/individuals in accordance with all guidelines prior to releasing them for publication/airing/display.
• Serve as main liaison between Corporate Advertising/Studio and Property.
• Maintains and or monitors the following: Entertainment, monthly & brand image signage updates & inventory.
• When requested or necessary, maintain/monitor monthly hotel information channel updates, outdoor & marquee schedules, and print schedule updates.
• Assist agencies with entertainment photo library maintenance, coordination of photo processing & framing; entertainment ticket distributions to radio stations; assists when necessary or requested the scheduling of Bluesville exterior marquee changes; maintains printed collateral inventories; and other duties as needed.
• Monitor any vendor activities from inception to completion where necessary and requested, including advertising agency(s), media, artists, printer(s), sign maker(s), and directing & composing scheduling of all media types, etc.
• Coordinate graphic design with Corporate Studio as needed for fliers, tent cards, newsletters, and the like.
• Assist in the management of an annual marketing plan and budget in accordance with Corporate's guidelines.
• When requested or necessary, maintain a computerized monthly budget spreadsheet showing budget to actual in all marketing production expense areas. Communicate all variances to manager.
• Maintain a monthly binder which should include copies of Horseshoe and Tunica Roadhouse promotions, branding advertising, etc.
• Maintain a cataloged library of Tunica brands electronic advertising and publicity.
• Maintain confidentiality of information and agree to and sign the Corporate Caesars confidentiality agreement.
• Assist the Manager with all internal and external communications.

Qualifications

• High School diploma required.
• Bachelor's degree in Marketing, Communications, Journalism, or Business preferred
• Minimum three years' experience in advertising.
• Proven experience in editing and proof-reading skills.
• Proven ability to meet deadlines and manage multiple projects.
• Ability to effectively communicate in English, both verbally and written.
• Skilled in Microsoft Office, Photoshop, Adobe.
• Must be able to continuously maneuver around office.
• Must be able to move quickly around property.
• Must be able to maneuver to all assigned areas of the casino.
• Must be able to bend, crouch, kneel, twist and work at a desk.
• Must be able to work independently and proven to be self-motivated.
• Must have the manual dexterity to operate a computer and other necessary office equipment.
• Must be able to respond calmly and make rational decisions when handling guest's needs.
• Must be able to work in a fast-paced environment involving constant public contact.
• Must be able to lift up to 20 lbs. and carry objects weighing up to 20 lbs.
• Must be able to work in areas containing secondary smoke, high noise levels, bright lights and dust.
• Must be able to respond to speech, touch, visual and aural cues.

About Us

Horseshoe Casino is the premier casino of the Mid-South. Horseshoe has been #1 since day one. We know what gamblers want. The casino boast over 1300 slot and video poker machines and largest table games area in the South. We have a 25-table World Series of Poker themed poker room featuring the WSOP lounge. Make a bet on your favorite team in The Book. We are the home of Bluesville, a beautiful 1400 seat music venue featuring headline entertainment in an intimate setting. The Horseshoe Tunica Hotel features a 14-floor tower with over 500 luxuriously appointed rooms featuring world-class customer service and amenities including: Jack Binion's Steak which offers contemporary as well as classic fine dining offerings and a wine bar, the all you can imagine Village Square Buffet featuring fare from all over the world and highlighting Southern specialties and desserts, and the area's only Starbucks. Horseshoe Tunica is a throwback to gaming's golden age. Here you'll find everything a real gambler wants, and more.