Senior Product Marketing Manager
Feathr, Gainesville, FL, United States
As the Nonprofit Marketing Platform trusted by over 1,300 nonprofits, Feathr is purpose-built to help our customers unlock more results, time, and confidence.
Feathr's software marketing platform equips nonprofits with the tools they need to build purposeful connections with their community and grow impact with confidence.
We’re working on building an amazing culture at Feathr, where amazing people can do their best work. If you’re ready to grow and "help the helpers" you’ve come to the right place.
But hey, don’t take our word for it. Hear what current and former Flockers have to say about their experience.
Senior Product Marketing Manager Compensation $110,000 base, 10% bonus potential
Benefits Health, dental, vision, Summr and Wintr breaks, paid vacation and sick tim
Your Work As the Senior Product Marketing Manager, you will make Feathr easier to understand and easier to sell. You will build and maintain Feathr’s positioning, messaging, and go‑to‑market foundations across key customer profiles (associations, nonprofits, and priority sub‑segments). You will work at the intersection of Product, Partnerships, Sales, Marketing, and Customer Success, and you will enable those teams through clear frameworks, templates, and source‑of‑truth assets.
This role reports to the VP of Marketing and is ideal for a strong storyteller and operator who can turn complex product and partner value into simple, differentiated narratives that teams can consistently use.
Experience & Qualities
5+ years in B2B SaaS product marketing (or equivalent) with clear ownership of positioning, messaging, and go‑to‑market for launches.
Proven ability to build messaging architecture and reusable enablement systems that scale across teams (not just one‑off assets).
Strong segmentation instincts and the ability to tailor narrative and proof without fragmenting the brand.
Comfortable operating from ambiguity and starting from scratch with a bias toward shipping a useful v1 and iterating fast.
Excellent writing and editing skills, with the ability to simplify complex product value into clear, differentiated language.
Strong cross‑functional influence, able to drive alignment without formal authority.
Experience with partner ecosystems and integrations is a plus, but not a substitute for core product marketing strength.
Your Day 1) Positioning, messaging, and segmentation
Develop and maintain Feathr’s messaging architecture, including category narrative, positioning, value propositions props, proof points, and why we win.
Define segment narratives for associations and nonprofits, plus 2 to 3 priority sub‑segments tied to go‑to‑market focus.
Partner with Product and Leadership to turn strategy into crisp external language that improves understanding and conversion.
2) Go‑to‑market and launches
Lead go‑to‑market for meaningful launches, including audience, narrative, packaging story, enablement kit, and adoption plan.
Create a launch brief template and a simple launch cadence with stakeholders so launches are predictable and measurable.
Run post‑launch retros to capture learnings and update messaging, assets, and adoption guidance.
3) Enablement systems (framework‑first)
Create and maintain source‑of‑truth assets that teams can reuse: positioning briefs, value proposition library, proof library, competitive narratives, and objection handling guidance.
Provide templates and standards (pitch deck skeleton, one‑pager format, talk track outline) so Sales, CS, and Marketing can create team‑specific assets without PMM becoming a bottleneck.
Partner with Revenue Marketing to ensure campaigns, website copy, and creative stay aligned to the messaging architecture and segment priorities.
Facilitate a lightweight messaging governance cadence (monthly refresh plus launch alignment) to keep teams consistent.
Important: This role is not responsible for building bespoke decks and enablement for every team or segment. Success is enabling others through frameworks, templates, and alignment.
4) Customer, market, and competitive insights
Establish a lightweight voice‑of‑customer program (customer interviews, win‑loss, call and support theme review) and turn insights into messaging updates and roadmap inputs.
Build and maintain competitive intel (alternatives, differentiators, traps, and talk tracks) that reflects how deals are actually won and lost.
Monitor market signals relevant to Feathr’s categories and priority segments, summarizing implications for leadership and go‑to‑market teams.
5) Proof and storytelling
Build a customer proof system: case study pipeline, story angles by segment, quantified outcomes, and reference readiness.
Partner with Marketing and Customer Success to capture customer stories that support pipeline, adoption, expansion, and retention.
6) Partner and integration marketing
Partner with the Partnerships team to define and communicate the value of integrations and partner ecosystem advantages.
Create partner‑facing narrative inputs and reusable content modules (integration value points, landing page sections, and case study angles).
Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Location This role is open to remote candidates located within the United States, with a preference for those in the EST or CST time zones. There is also an option to work from our headquarters in Gainesville, FL. If you aren’t familiar, Gainesville is a hip, mid‑sized city with a highly innovative population and an attainable standard of living.
Interview Process
HR Information Screen – The Talent Acquisition Team will invite candidates that move forward to a 20‑30 minute virtual interview focusing on relevant work experience, compensation, role overview, and answering any questions the candidate has.
Hiring Manager Interview – 45 minute virtual meeting to answer role‑specific questions and dive deeper into your background and experience.
Work Assignment – Candidates will be given a work assignment prompt to complete a project that is relevant to the work they can expect in the role. You are given ample amount of time to complete this project before turning it in.
Panel Interview – 1 hour interview with two to three key members of the team. This interview will dive deeper into the role, technical knowledge, and requirements of the position. You will also utilize this time to review any questions related to your work assignment.
Offer – The Talent Acquisition Team will reach out with the details of the offer to discuss with the candidate. This is also the opportunity for candidates to provide any additional information or context if there are concerns surrounding their background check. Feathr believes candidates that have made it to this point in the interview process are truly talented individuals, and so we are open to dialoguing background screens before turning away candidates that have consistently excelled through the interview process.
Interviewing at Feathr We’ve prepared a comprehensive candidate resource that provides valuable insights and tips for interviewing at Feathr. It covers everything from common interview questions to helpful advice on how to make the most of your interview experience with us. Access the resource here.
We encourage all applicants to take advantage of this resource to help prepare for their interviews and gain a deeper understanding of what to expect when applying to join our Flock.
Benefits & Perks for full‑time employees
Full vision and dental, 99% health insurance
Flexible Work Schedule
Sick time for when you need to take care of your physical or mental health
Vacation Time
Extended Summr + Wintr Breaks
Parental Leave
Wellness Reimbursement Credit
Home Office Stipend
Professional Development Budget
Team hangouts and events
Culture
Practicality: Progress Over Perfection
Ambition: When Feathr wins, We all win
Candor: Better communication, Better results
Trust: Assume the best, Share openly
Service: We exist to fix
Feathr defines culture as the secret sauce that makes our flock members want to come to work everyday and do their best work. Like every company, we have an acronym that conveys the most important aspects of the culture we strive to have.
This acronym is only as useful as the integrity of the people who reference it and believe in it. Every person at Feathr will face challenges, the most important quality is a commitment to work through those challenges with self‑awareness and honesty.
Feathr is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. So, however you identify and whatever background you bring with you, if you think you’d drive value in this position, please apply.
#J-18808-Ljbffr
Feathr's software marketing platform equips nonprofits with the tools they need to build purposeful connections with their community and grow impact with confidence.
We’re working on building an amazing culture at Feathr, where amazing people can do their best work. If you’re ready to grow and "help the helpers" you’ve come to the right place.
But hey, don’t take our word for it. Hear what current and former Flockers have to say about their experience.
Senior Product Marketing Manager Compensation $110,000 base, 10% bonus potential
Benefits Health, dental, vision, Summr and Wintr breaks, paid vacation and sick tim
Your Work As the Senior Product Marketing Manager, you will make Feathr easier to understand and easier to sell. You will build and maintain Feathr’s positioning, messaging, and go‑to‑market foundations across key customer profiles (associations, nonprofits, and priority sub‑segments). You will work at the intersection of Product, Partnerships, Sales, Marketing, and Customer Success, and you will enable those teams through clear frameworks, templates, and source‑of‑truth assets.
This role reports to the VP of Marketing and is ideal for a strong storyteller and operator who can turn complex product and partner value into simple, differentiated narratives that teams can consistently use.
Experience & Qualities
5+ years in B2B SaaS product marketing (or equivalent) with clear ownership of positioning, messaging, and go‑to‑market for launches.
Proven ability to build messaging architecture and reusable enablement systems that scale across teams (not just one‑off assets).
Strong segmentation instincts and the ability to tailor narrative and proof without fragmenting the brand.
Comfortable operating from ambiguity and starting from scratch with a bias toward shipping a useful v1 and iterating fast.
Excellent writing and editing skills, with the ability to simplify complex product value into clear, differentiated language.
Strong cross‑functional influence, able to drive alignment without formal authority.
Experience with partner ecosystems and integrations is a plus, but not a substitute for core product marketing strength.
Your Day 1) Positioning, messaging, and segmentation
Develop and maintain Feathr’s messaging architecture, including category narrative, positioning, value propositions props, proof points, and why we win.
Define segment narratives for associations and nonprofits, plus 2 to 3 priority sub‑segments tied to go‑to‑market focus.
Partner with Product and Leadership to turn strategy into crisp external language that improves understanding and conversion.
2) Go‑to‑market and launches
Lead go‑to‑market for meaningful launches, including audience, narrative, packaging story, enablement kit, and adoption plan.
Create a launch brief template and a simple launch cadence with stakeholders so launches are predictable and measurable.
Run post‑launch retros to capture learnings and update messaging, assets, and adoption guidance.
3) Enablement systems (framework‑first)
Create and maintain source‑of‑truth assets that teams can reuse: positioning briefs, value proposition library, proof library, competitive narratives, and objection handling guidance.
Provide templates and standards (pitch deck skeleton, one‑pager format, talk track outline) so Sales, CS, and Marketing can create team‑specific assets without PMM becoming a bottleneck.
Partner with Revenue Marketing to ensure campaigns, website copy, and creative stay aligned to the messaging architecture and segment priorities.
Facilitate a lightweight messaging governance cadence (monthly refresh plus launch alignment) to keep teams consistent.
Important: This role is not responsible for building bespoke decks and enablement for every team or segment. Success is enabling others through frameworks, templates, and alignment.
4) Customer, market, and competitive insights
Establish a lightweight voice‑of‑customer program (customer interviews, win‑loss, call and support theme review) and turn insights into messaging updates and roadmap inputs.
Build and maintain competitive intel (alternatives, differentiators, traps, and talk tracks) that reflects how deals are actually won and lost.
Monitor market signals relevant to Feathr’s categories and priority segments, summarizing implications for leadership and go‑to‑market teams.
5) Proof and storytelling
Build a customer proof system: case study pipeline, story angles by segment, quantified outcomes, and reference readiness.
Partner with Marketing and Customer Success to capture customer stories that support pipeline, adoption, expansion, and retention.
6) Partner and integration marketing
Partner with the Partnerships team to define and communicate the value of integrations and partner ecosystem advantages.
Create partner‑facing narrative inputs and reusable content modules (integration value points, landing page sections, and case study angles).
Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Location This role is open to remote candidates located within the United States, with a preference for those in the EST or CST time zones. There is also an option to work from our headquarters in Gainesville, FL. If you aren’t familiar, Gainesville is a hip, mid‑sized city with a highly innovative population and an attainable standard of living.
Interview Process
HR Information Screen – The Talent Acquisition Team will invite candidates that move forward to a 20‑30 minute virtual interview focusing on relevant work experience, compensation, role overview, and answering any questions the candidate has.
Hiring Manager Interview – 45 minute virtual meeting to answer role‑specific questions and dive deeper into your background and experience.
Work Assignment – Candidates will be given a work assignment prompt to complete a project that is relevant to the work they can expect in the role. You are given ample amount of time to complete this project before turning it in.
Panel Interview – 1 hour interview with two to three key members of the team. This interview will dive deeper into the role, technical knowledge, and requirements of the position. You will also utilize this time to review any questions related to your work assignment.
Offer – The Talent Acquisition Team will reach out with the details of the offer to discuss with the candidate. This is also the opportunity for candidates to provide any additional information or context if there are concerns surrounding their background check. Feathr believes candidates that have made it to this point in the interview process are truly talented individuals, and so we are open to dialoguing background screens before turning away candidates that have consistently excelled through the interview process.
Interviewing at Feathr We’ve prepared a comprehensive candidate resource that provides valuable insights and tips for interviewing at Feathr. It covers everything from common interview questions to helpful advice on how to make the most of your interview experience with us. Access the resource here.
We encourage all applicants to take advantage of this resource to help prepare for their interviews and gain a deeper understanding of what to expect when applying to join our Flock.
Benefits & Perks for full‑time employees
Full vision and dental, 99% health insurance
Flexible Work Schedule
Sick time for when you need to take care of your physical or mental health
Vacation Time
Extended Summr + Wintr Breaks
Parental Leave
Wellness Reimbursement Credit
Home Office Stipend
Professional Development Budget
Team hangouts and events
Culture
Practicality: Progress Over Perfection
Ambition: When Feathr wins, We all win
Candor: Better communication, Better results
Trust: Assume the best, Share openly
Service: We exist to fix
Feathr defines culture as the secret sauce that makes our flock members want to come to work everyday and do their best work. Like every company, we have an acronym that conveys the most important aspects of the culture we strive to have.
This acronym is only as useful as the integrity of the people who reference it and believe in it. Every person at Feathr will face challenges, the most important quality is a commitment to work through those challenges with self‑awareness and honesty.
Feathr is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. So, however you identify and whatever background you bring with you, if you think you’d drive value in this position, please apply.
#J-18808-Ljbffr