Principal Conversation System Designer, PV & Studios Core Product
Amazon, Seattle, WA, United States
Job ID: 3208249 | Amazon.com Services LLC
Are you passionate about shaping the future of entertainment through the power of voice and AI? Prime Video is reimagining how customers discover, engage with, and talk about their favorite shows, movies, and live sports — and conversation design is at the heart of that transformation. The Prime Video UX team is seeking a customer-obsessed Principal Conversation System Designer to define the future of AI‑powered conversational experiences across Prime Video’s global platform.
Key Job Responsibilities
Define the overall conversation design vision for AI‑powered discovery, recommendation, and engagement experiences across Prime Video’s global platform.
Create world‑class, user‑centered conversational experiences through consideration of UX research, market research, business requirements, customer feedback, and usability study findings.
Work with Science and Editorial teams to help train and refine LLMs to generate content that matches the intention of the designs and the Prime Video brand voice.
Demonstrate leadership in driving conversation design processes and standards into the organization that help refine strategy and elevate quality.
Translate business requirements into use cases and high‑level customer experience requirements for conversational interfaces.
Design the interaction flow, dialogue logic, and response frameworks for new AI‑powered features.
Develop and maintain detailed conversation design specifications, including sample dialogues, error handling flows, and edge case documentation.
Present design work to the UX team, product team, engineering team, Amazon leadership, and external partners for review and feedback.
Mentor other conversation and UX designers and be a bar‑raiser for quality of work.
Work across design verticals to standardize and educate others on conversation design systems and voice/tone guidelines.
Collaborate with other design team members on experiences, frameworks, process, and best practices.
Basic Qualifications
10+ years of design experience, with a significant focus on conversation design, voice UX, or AI/LLM‑powered experiences.
Have an available online portfolio demonstrating conversation design work.
Experience with best practices for Conversation Design, Interaction Design, and Information Architecture.
Experience in lifecycle design projects from design strategy through execution.
Deep understanding of natural language processing (NLP) concepts and how they inform design decisions.
Experience designing for voice assistants, chatbots, or AI‑powered interfaces.
Preferred Qualifications
Experience working with LLM‑based products and prompt design or content strategy for generative AI.
Familiarity with design tools such as Figma, Voiceflow, or equivalent conversation design tools.
Experience in the entertainment, media, or streaming industry.
Demonstrated ability to mentor and develop other designers.
Strong written communication and storytelling skills.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and following all federal, state, and local laws and Company policies.
Compensation The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
USA, CA, Culver City – $164,000.00 – $221,800.00 USD annually
USA, WA, Seattle – $164,000.00 – $221,800.00 USD annually
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription), Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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Are you passionate about shaping the future of entertainment through the power of voice and AI? Prime Video is reimagining how customers discover, engage with, and talk about their favorite shows, movies, and live sports — and conversation design is at the heart of that transformation. The Prime Video UX team is seeking a customer-obsessed Principal Conversation System Designer to define the future of AI‑powered conversational experiences across Prime Video’s global platform.
Key Job Responsibilities
Define the overall conversation design vision for AI‑powered discovery, recommendation, and engagement experiences across Prime Video’s global platform.
Create world‑class, user‑centered conversational experiences through consideration of UX research, market research, business requirements, customer feedback, and usability study findings.
Work with Science and Editorial teams to help train and refine LLMs to generate content that matches the intention of the designs and the Prime Video brand voice.
Demonstrate leadership in driving conversation design processes and standards into the organization that help refine strategy and elevate quality.
Translate business requirements into use cases and high‑level customer experience requirements for conversational interfaces.
Design the interaction flow, dialogue logic, and response frameworks for new AI‑powered features.
Develop and maintain detailed conversation design specifications, including sample dialogues, error handling flows, and edge case documentation.
Present design work to the UX team, product team, engineering team, Amazon leadership, and external partners for review and feedback.
Mentor other conversation and UX designers and be a bar‑raiser for quality of work.
Work across design verticals to standardize and educate others on conversation design systems and voice/tone guidelines.
Collaborate with other design team members on experiences, frameworks, process, and best practices.
Basic Qualifications
10+ years of design experience, with a significant focus on conversation design, voice UX, or AI/LLM‑powered experiences.
Have an available online portfolio demonstrating conversation design work.
Experience with best practices for Conversation Design, Interaction Design, and Information Architecture.
Experience in lifecycle design projects from design strategy through execution.
Deep understanding of natural language processing (NLP) concepts and how they inform design decisions.
Experience designing for voice assistants, chatbots, or AI‑powered interfaces.
Preferred Qualifications
Experience working with LLM‑based products and prompt design or content strategy for generative AI.
Familiarity with design tools such as Figma, Voiceflow, or equivalent conversation design tools.
Experience in the entertainment, media, or streaming industry.
Demonstrated ability to mentor and develop other designers.
Strong written communication and storytelling skills.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and following all federal, state, and local laws and Company policies.
Compensation The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
USA, CA, Culver City – $164,000.00 – $221,800.00 USD annually
USA, WA, Seattle – $164,000.00 – $221,800.00 USD annually
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription), Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
#J-18808-Ljbffr