Ecommerce Content Specialist
Sugarloaf Mountain Corporation, Petoskey, MI, United States
Overview
Position Overview
Drive ecommerce revenue growth across Boyne Resorts’ portfolio of 13 resort properties by establishing conversion best practices, optimizing purchase journeys, and enabling resort web managers to execute digital commerce strategies independently. This role maximizes funnel performance across lift ticket, lesson, rental, and lodging purchase flows.
About Boyne Resorts Boyne Resorts is a collection of 13 mountain and golf resort properties spanning the Northeast, Midwest, Rocky Mountains, and Pacific Northwest. Our Web Team maintains the digital presence for all properties, building high-performance websites while supporting resort marketing teams with content management, ecommerce optimization, and customer journey improvements.
Why This Role Matters Ecommerce is a strategic growth channel. This role directly impacts revenue across all 13 properties.
Resort web managers need expert guidance on content optimization, merchandising, and conversion best practices.
Developer capacity is limited. Enabling resorts to self-serve frees developers for platform improvements.
Coordinated ecommerce journeys from email/SMS through purchase completion require dedicated ownership.
You’ll collaborate closely with: Database Marketing team (email/SMS journey coordination)
CRM team (customer data, service channel optimization)
Resort web managers across all 13 properties
Responsibilities Ecommerce Strategy & Optimization (50%) Audit conversion paths across all resort properties, identifying friction points in lift ticket, lesson, rental, and lodging purchase flows
Establish and enforce ecommerce best practices: clear CTAs, streamlined checkout, mobile optimization, and trust signals
Conduct A/B testing and iterative improvements on high-impact conversion elements
Analyze funnel performance data to prioritize optimization opportunities by revenue potential
Collaborate with Database Marketing team on coordinated journeys from email/SMS to purchase completion
Monitor competitor ecommerce experiences and recommend strategic enhancements
Support SEO optimization and AI content readiness across resort web properties
Resort Enablement & Training (30%) Build resort web manager capability through training on CMS workflows, content optimization, and ecommerce principles
Create playbooks and templates for common scenarios: product launches, seasonal campaigns, promotional content updates
Develop self-service documentation and video tutorials to reduce inbound support requests
Conduct regular office hours or workshops to share wins, review analytics, and address resort challenges
Champion data-driven decision making by teaching resort teams to interpret analytics and test hypotheses
Align resort content strategies with seasonal campaign calendar (season passes, lift tickets, lodging campaigns)
Resort Support & Ticket Management (20%) Lead triage of inbound resort requests in Jira, resolving tier‑1 issues independently
Translate resort requests into clear technical requirements when developer escalation is needed
Identify patterns in support requests and create scalable solutions that prevent recurring issues
Maintain standards for request documentation and prioritization in Jira
Act as liaison between resort operations and the web development team
Qualifications Required Qualifications 3+ years in ecommerce, digital merchandising, or conversion rate optimization
Proven track record improving online conversion rates and revenue per visitor
Strong analytical skills with experience using Google Analytics, Looker Studio, A/B testing platforms, SEO and AEO tools
Excellent stakeholder management skills working with non‑technical business teams
Experience creating training materials and driving user adoption of digital tools and processes
Familiarity with CMS platforms and content management workflows
Experience with Jira or similar project management tools for ticket triage and requirements documentation
Self‑motivated with ability to identify and act on optimization opportunities without direction
Preferred Qualifications Experience in multi‑brand, multi‑location ecommerce environments
Familiarity with hospitality, travel, ski/resort, or seasonal business models
Knowledge of headless commerce, and/or modern web architectures
Background in SEO, web accessibility (WCAG 2.2), and AI content optimization
Understanding of customer data platforms, marketing automation (Salesforce Marketing Cloud), or SMS platforms (Attentive)
Experience with SiteImprove, Osano, or similar web governance tools
Strategic Alignment This role is critical to advancing Boyne Resorts’ strategic priorities:
Grow ecommerce as share of total revenue - primary focus on funnel optimization and conversion improvement
Improve funnel performance on ecommerce channels - core day‑to‑day responsibility
Improve operational efficiency - resort enablement reduces bottlenecks and developer dependency
Strengthen cross-functional collaboration - bridge between resort marketing teams and web development
Improve customer self‑service - better digital experiences reduce call center volume
Support SEO and AI readiness - optimized content supports search visibility and generative AI accuracy
Boyne Resorts is an equal opportunity employer committed to building a diverse and inclusive team. We strongly encourage applications from candidates who will bring varied experiences, perspectives, and backgrounds to our work.
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About Boyne Resorts Boyne Resorts is a collection of 13 mountain and golf resort properties spanning the Northeast, Midwest, Rocky Mountains, and Pacific Northwest. Our Web Team maintains the digital presence for all properties, building high-performance websites while supporting resort marketing teams with content management, ecommerce optimization, and customer journey improvements.
Why This Role Matters Ecommerce is a strategic growth channel. This role directly impacts revenue across all 13 properties.
Resort web managers need expert guidance on content optimization, merchandising, and conversion best practices.
Developer capacity is limited. Enabling resorts to self-serve frees developers for platform improvements.
Coordinated ecommerce journeys from email/SMS through purchase completion require dedicated ownership.
You’ll collaborate closely with: Database Marketing team (email/SMS journey coordination)
CRM team (customer data, service channel optimization)
Resort web managers across all 13 properties
Responsibilities Ecommerce Strategy & Optimization (50%) Audit conversion paths across all resort properties, identifying friction points in lift ticket, lesson, rental, and lodging purchase flows
Establish and enforce ecommerce best practices: clear CTAs, streamlined checkout, mobile optimization, and trust signals
Conduct A/B testing and iterative improvements on high-impact conversion elements
Analyze funnel performance data to prioritize optimization opportunities by revenue potential
Collaborate with Database Marketing team on coordinated journeys from email/SMS to purchase completion
Monitor competitor ecommerce experiences and recommend strategic enhancements
Support SEO optimization and AI content readiness across resort web properties
Resort Enablement & Training (30%) Build resort web manager capability through training on CMS workflows, content optimization, and ecommerce principles
Create playbooks and templates for common scenarios: product launches, seasonal campaigns, promotional content updates
Develop self-service documentation and video tutorials to reduce inbound support requests
Conduct regular office hours or workshops to share wins, review analytics, and address resort challenges
Champion data-driven decision making by teaching resort teams to interpret analytics and test hypotheses
Align resort content strategies with seasonal campaign calendar (season passes, lift tickets, lodging campaigns)
Resort Support & Ticket Management (20%) Lead triage of inbound resort requests in Jira, resolving tier‑1 issues independently
Translate resort requests into clear technical requirements when developer escalation is needed
Identify patterns in support requests and create scalable solutions that prevent recurring issues
Maintain standards for request documentation and prioritization in Jira
Act as liaison between resort operations and the web development team
Qualifications Required Qualifications 3+ years in ecommerce, digital merchandising, or conversion rate optimization
Proven track record improving online conversion rates and revenue per visitor
Strong analytical skills with experience using Google Analytics, Looker Studio, A/B testing platforms, SEO and AEO tools
Excellent stakeholder management skills working with non‑technical business teams
Experience creating training materials and driving user adoption of digital tools and processes
Familiarity with CMS platforms and content management workflows
Experience with Jira or similar project management tools for ticket triage and requirements documentation
Self‑motivated with ability to identify and act on optimization opportunities without direction
Preferred Qualifications Experience in multi‑brand, multi‑location ecommerce environments
Familiarity with hospitality, travel, ski/resort, or seasonal business models
Knowledge of headless commerce, and/or modern web architectures
Background in SEO, web accessibility (WCAG 2.2), and AI content optimization
Understanding of customer data platforms, marketing automation (Salesforce Marketing Cloud), or SMS platforms (Attentive)
Experience with SiteImprove, Osano, or similar web governance tools
Strategic Alignment This role is critical to advancing Boyne Resorts’ strategic priorities:
Grow ecommerce as share of total revenue - primary focus on funnel optimization and conversion improvement
Improve funnel performance on ecommerce channels - core day‑to‑day responsibility
Improve operational efficiency - resort enablement reduces bottlenecks and developer dependency
Strengthen cross-functional collaboration - bridge between resort marketing teams and web development
Improve customer self‑service - better digital experiences reduce call center volume
Support SEO and AI readiness - optimized content supports search visibility and generative AI accuracy
Boyne Resorts is an equal opportunity employer committed to building a diverse and inclusive team. We strongly encourage applications from candidates who will bring varied experiences, perspectives, and backgrounds to our work.
#J-18808-Ljbffr