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Field Sales Manager

Cirona Labs, Milwaukee, WI, United States


Overview: The Field Sales Representative is responsible for driving brand awareness through in market execution and activations while delivering distribution and volume targets for Layup Hemp Drink in Wisconsin. The priority for this role is to provide superior customer service by acting as an ambassador of the brands while being a category advisor to any outlet in the state selling Hemp drinks through leveraging data driven solutions to increase Layups presence. Reporting to the Vice President of Sales, this role involves outreach to current customers and non buy customers, educating customers and store associates on Layups Hemp drinks, visual merchandising, and representing the brand at events like trade shows and expos. Ideal candidates have experience in the beverage industry or cannabis industry, possess excellent communication skills, and are motivated, detail-oriented, and flexible.

Essential Duties and Responsibilities:

Hyper focus on the top accounts in market and develop a list of long term partners who are eager to collaborate by scaling our portfolio of brands.

Merchandise stores and execute in store tastings.

Develop a comprehensive understanding of

Layup Hemp Drink

product lines and effectively educate customers on.

Act as consultant to customers by sharing category data to ensure product mix meets consumers demands.

Maintain a list of target accounts to pursue turning non buy outlets to buying outlets, and deliver incremental velocity through superior execution.

Support brand awareness and engagement to build and drive

B2B

Conduct staff training sessions to drive education and brand awareness.

Provide content to customers to promote our products on their webpages and on their social channels.

Represent

Layup Hemp Drink

at customer-facing events, including trade shows, expos, and activations.

Maintain professionalism and discretion regarding company matters.

Project Management:

Work in collaboration with marketing and sales teams to execute campaigns that drive traffic, sales, and consumer awareness while increasing market share.

Leverage the occasions calendar to determine the brand priorities for each month, supported with our marketing assets.

Administrative Work:

Conduct ongoing research on cannabis events and trends.

Prepare reports and recaps of training sessions and events, including feedback and surveys.

Collaborate with our distribute partners to develop MBOS, incentives, work withs and leverage data to drive business solutions.

Maintain a Field Marketing Representative toolkit and educational materials.

Update the CRM daily with customer interactions.

Basic Qualifications:

2+ years of experience in sales, and/or promotional role required.

Willing to work nights and weekends

Strong time management skills, highly organized, and detail oriented.

A self-starter who thrives in a fast-paced environment with flexibility.

Knowledge or willingness to learn state-specific cannabis laws and regulatory compliance.

Excellent written and verbal communication skills.

An eye for aesthetics, styling, and brand presentation.

Must be at least

21 years of age .

Must have a

valid driver's license .

Must have access to

reliable transportation

(commuter benefits apply)

Ability to perform repetitive tasks for long periods of time

Ability to push, pull, or lift a minimum of 50 lbs.

Will demonstrate, promote, and exemplify the Company's Core Values in People, Quality and Growth.

May work in other areas of the facility, performing tasks outside of the scope of the primary job functions as needed.

Complies with all company policies and procedures.

Completes all the training required.

Equal Opportunity Employer in compliance with ADA regulations.

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