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Digital Product Management Summer Intern

Authentic Brands Group, New York, NY, United States


Digital Product Management Summer Intern New York, New York

Who We Are Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long‑term value for all of its stakeholders.

A digital‑first, asset‑light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best‑in‑class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go‑getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do The Digital Product Management Summer (June - August) Intern will support the Digital Product team in delivering and improving ecommerce experiences across a portfolio of nine brand websites. Reporting to the Director of Digital Product, this role offers hands‑on exposure to the digital product lifecycle while supporting initiatives that impact both the customer experience and business performance.

This internship provides an opportunity to learn how ecommerce products are built, tested, launched, and optimized at scale. The intern will work closely with cross‑functional teams including QA, development, UX design, merchandising, and project management to support research, testing, documentation, and analysis related to digital product improvements.

In this role, you will help analyze ecommerce experiences across multiple brand sites, identify opportunities for improvement, support testing initiatives, and contribute to quality assurance and product documentation. Through these activities, you will gain exposure to how product teams evaluate ideas, measure impact, and continuously improve digital experiences through experimentation, data analysis, and cross‑team collaboration.

Expected outcomes include supporting comparative analysis across brand ecommerce sites, assisting with feature testing and QA processes, helping with A/B test setup and results analysis, and maintaining documentation that supports successful product releases.

What you’ll be working on Product Development & Agile Processes

Support the Digital Product team in executing initiatives that improve the ecommerce customer experience

Participate in Agile ceremonies such as sprint planning, backlog grooming, and stand‑ups

Assist with writing and refining user stories, acceptance criteria, and product requirements

Support the team throughout the product lifecycle of new features, from discovery through launch

Product Testing & Quality Assurance

Conduct QA testing for new features and site updates to ensure quality and usability

Assist with pre‑launch QA, including verifying requirements, testing edge cases, and checking for regression issues

Support post‑launch monitoring to confirm features are functioning as expected

Support the QA function by identifying, logging, and tracking bugs across ecommerce sites

Research, Analytics & Site Analysis

Perform comparative analysis across multiple brand ecommerce sites to identify UX patterns, inconsistencies, and opportunities for improvement

Analyze customer feedback, site analytics, and user behavior to inform product recommendations

Conduct competitor research and benchmarking to support product decisions

Support the setup and coordination of A/B tests and assist with analyzing results

Help assess the impact of product changes on ecommerce performance metrics

Assist UX design efforts by reviewing Figma files and validating implemented experiences against design specifications

Contribute to documentation including SOPs, product documentation, and release notes

Must Haves

Currently enrolled university student, currently pursuing a degree in Business, Computer Science, Information Systems, Marketing, or a related field

Available to work up to 20 hours per week

Able to work onsite in our NYC office

Strong willingness to learn and take on new challenges

Comfortable working independently with guidance

Strong interest in digital product management and ecommerce

Strong organizational and communication skills with attention to detail

Comfort working with data and performing analysis to generate insights

Ability to collaborate with cross‑functional teams in a fast‑paced environment

Experience reviewing or working with design files in Figma is a plus

Familiarity with Agile product development processes is a plus

Experience using Shopify is a plus

Exposure to basic technical concepts such as HTML, CSS, or APIs is a plus

Primary Location Salary Range The hourly rate for an undergraduate student intern in New York is $18. The hourly rate for a graduate student intern in New York is $22.

Fraud Alert: Unauthorized Job Offers and Impersonations We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).

Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.

We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you’ve been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

Authentic conducts background checks for candidates who receive a conditional offer of employment, where permitted by law. Background checks are administered in accordance with applicable federal, state, and local laws and in a consistent, nondiscriminatory manner.

Authentic is an equal‑opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status. For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com Interested in building your career at Authentic Brands Group? Get future opportunities sent straight to your email.

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