Marketing Web Analyst
Brady Corporation, Milwaukee, WI, United States
We are seeking a highly motivated and experienced Digital Marketing Analyst to join our growing marketing team. The ideal candidate is passionate about data-driven decision-making and possesses a background in web analytics. This role involves analyzing performance, deriving actionable insights, and collaborating with cross-functional teams to optimize digital marketing strategies across Brady’s portfolio of brands.
What You’ll Be Doing
Enhance and maintain existing web analytics tools across websites (Google Tag Manager, Adobe Analytics, GA4, Tealium, etc.)
Engage in cross-functional partnerships with various internal teams, including paid media, web merchandising, organic, user experience, product, and others, to uncover and capitalize on avenues for enhancing Brady's marketing effectiveness
Use data analysis techniques and tools, manipulate and analyze complex data from varying sources, connect findings to business initiatives which results in recommendations and collaboration with key stakeholders to implement changes
Partner with paid search, organic search and email teams to enhance and expand channel attribution models
Work with the team to help design and execute A/B and multivariate tests to improve website experience and marketing channel performance
Collaborate with marketing teams to understand channel performance, identify growth opportunities, and ensure seamless integration of data
What You Will Need To Be Successful
Bachelor’s degree, preferably in a business field (marketing, communications, business administration, economics, etc.) or a technical field (computer science, information systems, statistics etc.)
3+ years in digital marketing, marketing analytics, business analytics or IT/data management
Excellent analytical, problem-solving, and communication skills
Continuous learning mindset
About Us Who we are: Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.
Why Work At Brady A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.
Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress-for-your-day dress code
Charitable contributions matched through Brady's Matching Gift program
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What You’ll Be Doing
Enhance and maintain existing web analytics tools across websites (Google Tag Manager, Adobe Analytics, GA4, Tealium, etc.)
Engage in cross-functional partnerships with various internal teams, including paid media, web merchandising, organic, user experience, product, and others, to uncover and capitalize on avenues for enhancing Brady's marketing effectiveness
Use data analysis techniques and tools, manipulate and analyze complex data from varying sources, connect findings to business initiatives which results in recommendations and collaboration with key stakeholders to implement changes
Partner with paid search, organic search and email teams to enhance and expand channel attribution models
Work with the team to help design and execute A/B and multivariate tests to improve website experience and marketing channel performance
Collaborate with marketing teams to understand channel performance, identify growth opportunities, and ensure seamless integration of data
What You Will Need To Be Successful
Bachelor’s degree, preferably in a business field (marketing, communications, business administration, economics, etc.) or a technical field (computer science, information systems, statistics etc.)
3+ years in digital marketing, marketing analytics, business analytics or IT/data management
Excellent analytical, problem-solving, and communication skills
Continuous learning mindset
About Us Who we are: Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.
Why Work At Brady A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.
Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress-for-your-day dress code
Charitable contributions matched through Brady's Matching Gift program
#J-18808-Ljbffr