Trade Marketing Manager, North America
Interparfums, Inc., New York, NY, United States
Part of the Interparfums group founded in 1982, Interparfums USA develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, Donna Karan, DKNY, Graff, GUESS, Hollister, MCM, Oscar de la Renta, Roberto Cavalli, Salvatore Ferragamo and Ungaro. Through its global distribution network, the Company’s products are sold in over 120 countries.
Our growing company is seeking a Trade Marketing Manager - North America to act as a liaison between the U.S. and Canada sales teams, the Global Trade Marketing team, and distributors for a defined brand portfolio.
This role is responsible for developing and executing differentiated marketing strategies across North America. The Trade Marketing Manager will leverage market data and analysis to inform business decisions and ensure marketing plans and initiatives are effectively executed in market.
This position is based in office from Mondays-Thursdays, and remote on Fridays.
Responsibilities
Lead the 360° cross-functional brand engagement strategy, managing the annual calendar of product launches and integrated marketing initiatives.
Develop and execute comprehensive marketing plans aligned with brand growth and commercial objectives.
Coordinate closely with global operational marketing and sales teams to track product forecasts and availability of newness, promotion, and POSM to ensure successful launches.
Partner with internal and external stakeholders to design and implement integrated marketing campaigns across digital, traditional media, and client-facing activations and create media approval decks.
Monitor, adapt and optimize the mix of paid, owned, and earned media across the US and Canada, following KPIs across brand awareness, traffic, conversion, and retention to maximize ROI.
Manage Pure Media Budget of assigned brands.
Produce quarterly Global Marketing Activity Reports, analyzing campaign performance and recommending optimization actions.
Develop U.S. marketing initiatives across off-site digital and in-store retailer channels and oversee execution with cross-functional teams and external partners.
Analyze market trends, consumer insights, and competitive dynamics to identify opportunities, propose innovative initiatives/products, and drive sales growth.
Collaborate with GTM, PR and Communication teams to deliver timely social media, digital, and training assets to U.S. retailers and distributors.
Manage market-specific requests from distributors and U.S. retailers, including presentations, product launch materials, visual assets, and marketing toolkits.
Create and implement regional merchandising guidelines tailored to local market needs.
Support the Senior Trade Marketing Manager – North America in executing regional brand and commercial strategies.
Education/Experience
Bachelor’s degree in Marketing, Business, or related field required.
3+ years of experience in trade marketing or brand marketing.
Beauty industry experience required; fragrance experience strongly preferred.
Required Skills
Ability to manage multiple priorities in a fast-paced, evolving environment.
Strong organizational, project management, and time-management capabilities.
Proficiency in sales analysis, business planning, and marketing execution.
Highly collaborative with strong interpersonal and communication skills.
Self-motivated, solutions-oriented, and team-focused mindset.
Advanced Excel and PowerPoint skills.
Strong understanding of luxury categories and the fragrance/cosmetics industry.
We Offer
The salary range for this position is
$85,000-$100,000 annually , commensurable with skills, experience, and qualifications
Bonus opportunity based on personal and business performance
Robust healthcare, insurance, and benefit options
Paid time off policies including vacation, personal, holiday, and sick days
Options to support development, including complimentary access to LinkedIn Learning
An entrepreneurial career with a dynamic environment where all voices are heard and appreciated
Low hierarchy with high visibility to C-Suite on a regular basis
A growing company with a proven track record of solid financial stability
Interparfums USA, LLC is an Equal Opportunity Employer and is committed to providing fair and equitable employment opportunities in compliance with all applicable federal, state, and local laws.
#J-18808-Ljbffr
Our growing company is seeking a Trade Marketing Manager - North America to act as a liaison between the U.S. and Canada sales teams, the Global Trade Marketing team, and distributors for a defined brand portfolio.
This role is responsible for developing and executing differentiated marketing strategies across North America. The Trade Marketing Manager will leverage market data and analysis to inform business decisions and ensure marketing plans and initiatives are effectively executed in market.
This position is based in office from Mondays-Thursdays, and remote on Fridays.
Responsibilities
Lead the 360° cross-functional brand engagement strategy, managing the annual calendar of product launches and integrated marketing initiatives.
Develop and execute comprehensive marketing plans aligned with brand growth and commercial objectives.
Coordinate closely with global operational marketing and sales teams to track product forecasts and availability of newness, promotion, and POSM to ensure successful launches.
Partner with internal and external stakeholders to design and implement integrated marketing campaigns across digital, traditional media, and client-facing activations and create media approval decks.
Monitor, adapt and optimize the mix of paid, owned, and earned media across the US and Canada, following KPIs across brand awareness, traffic, conversion, and retention to maximize ROI.
Manage Pure Media Budget of assigned brands.
Produce quarterly Global Marketing Activity Reports, analyzing campaign performance and recommending optimization actions.
Develop U.S. marketing initiatives across off-site digital and in-store retailer channels and oversee execution with cross-functional teams and external partners.
Analyze market trends, consumer insights, and competitive dynamics to identify opportunities, propose innovative initiatives/products, and drive sales growth.
Collaborate with GTM, PR and Communication teams to deliver timely social media, digital, and training assets to U.S. retailers and distributors.
Manage market-specific requests from distributors and U.S. retailers, including presentations, product launch materials, visual assets, and marketing toolkits.
Create and implement regional merchandising guidelines tailored to local market needs.
Support the Senior Trade Marketing Manager – North America in executing regional brand and commercial strategies.
Education/Experience
Bachelor’s degree in Marketing, Business, or related field required.
3+ years of experience in trade marketing or brand marketing.
Beauty industry experience required; fragrance experience strongly preferred.
Required Skills
Ability to manage multiple priorities in a fast-paced, evolving environment.
Strong organizational, project management, and time-management capabilities.
Proficiency in sales analysis, business planning, and marketing execution.
Highly collaborative with strong interpersonal and communication skills.
Self-motivated, solutions-oriented, and team-focused mindset.
Advanced Excel and PowerPoint skills.
Strong understanding of luxury categories and the fragrance/cosmetics industry.
We Offer
The salary range for this position is
$85,000-$100,000 annually , commensurable with skills, experience, and qualifications
Bonus opportunity based on personal and business performance
Robust healthcare, insurance, and benefit options
Paid time off policies including vacation, personal, holiday, and sick days
Options to support development, including complimentary access to LinkedIn Learning
An entrepreneurial career with a dynamic environment where all voices are heard and appreciated
Low hierarchy with high visibility to C-Suite on a regular basis
A growing company with a proven track record of solid financial stability
Interparfums USA, LLC is an Equal Opportunity Employer and is committed to providing fair and equitable employment opportunities in compliance with all applicable federal, state, and local laws.
#J-18808-Ljbffr