Marketing Coordinator
SupportFinity™, Oklahoma City, OK, United States
Benefits
401(k) matching
Competitive salary
Dental insurance
Employee discounts
Flexible schedule
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
Wellness resources
Position Summary The Marketing Coordinator's primary function is to support the development and execution of growth and revenue-generating strategies for new member growth, current member retention and program/product sales across all five Tulsa locations. The Mktg Coordinator is responsible for: social media management; marketing materials execution including advertising, in-facility POP and signage, collateral inventory, e-newsletters, e-blasts, and website updates; event planning and execution; direction and contact with vendors, media, and outside support personnel.
Primary Objectives
Maximize new membership growth
Improve member retention
Flawlessly execute marketing strategies
Ensure brand consistency across all touch-points
Operate within assigned budget
Detailed reporting of Marketing strategies
Responsibilities Marketing Strategy Development & Execution
Collaborate with other senior management in developing annual budget, marketing strategy, and a robust growth plan for all facets of facility including all advertising and PR strategies, membership sales strategies, events, monthly offers, etc.
Develop monthly marketing summary of projects, deadlines, KPI’s and ROI’s
Work closely with Club Managers and Sales teams to promote the process of lead generation
Track, assess and make recommendations regarding sales goals for membership and fitness
Social Media Management
Develop engaging content to promote Genesis Health Clubs to both existing and prospective members
Effectively distribute marketing dollars across social media platforms to optimize reach and engagement
Manage calendar of social media outreach to ensure consistent and effective communication
Respond in a timely manner to social media member comments
Advertising & Promotion
Identify and develop relationships with key media partners
Proactively seek PR opportunities, paying particular attention to in-center editorial opportunities
Digital Asset Management
Maintain, facilitate and implement periodic changes and upgrades to Genesis website
Design
Design and produce collateral pieces and other marketing materials
Manage agency relationships and/or outside design talent when appropriate
In-Center Events & Promotion
Develop and implement on-going member communication, including: semi-monthly e-newsletter, e-blasts, and on-hold/overhead messaging
Coordinate monthly special events, specials, and classes with other Department Heads
Design and distribute event promotional materials
Ensure all signage and marketing materials are used and executed effectively
Off-Site Events & Community Outreach
Identify, establish, and nurture relationships with organizations, individuals, and non-competing businesses in the community that align with the Sky brand
Seek cross-promotional opportunities with non-competing businesses
Identify and coordinate participation in local sponsorship opportunities and events that have membership-building potential
Track and analyze results to build a schedule of events that achieves financial and/or membership objectives
Financial / Budgeting
Prepare periodic budgets and monitor department compliance
Evaluate performance/productivity for all fee-based programs and implement plans to maximize revenue, profitability and member service
Other Duties
Create, build, and maintain vendor relationships
Interact and build relationship with our members
Other duties as instructed and required
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401(k) matching
Competitive salary
Dental insurance
Employee discounts
Flexible schedule
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
Wellness resources
Position Summary The Marketing Coordinator's primary function is to support the development and execution of growth and revenue-generating strategies for new member growth, current member retention and program/product sales across all five Tulsa locations. The Mktg Coordinator is responsible for: social media management; marketing materials execution including advertising, in-facility POP and signage, collateral inventory, e-newsletters, e-blasts, and website updates; event planning and execution; direction and contact with vendors, media, and outside support personnel.
Primary Objectives
Maximize new membership growth
Improve member retention
Flawlessly execute marketing strategies
Ensure brand consistency across all touch-points
Operate within assigned budget
Detailed reporting of Marketing strategies
Responsibilities Marketing Strategy Development & Execution
Collaborate with other senior management in developing annual budget, marketing strategy, and a robust growth plan for all facets of facility including all advertising and PR strategies, membership sales strategies, events, monthly offers, etc.
Develop monthly marketing summary of projects, deadlines, KPI’s and ROI’s
Work closely with Club Managers and Sales teams to promote the process of lead generation
Track, assess and make recommendations regarding sales goals for membership and fitness
Social Media Management
Develop engaging content to promote Genesis Health Clubs to both existing and prospective members
Effectively distribute marketing dollars across social media platforms to optimize reach and engagement
Manage calendar of social media outreach to ensure consistent and effective communication
Respond in a timely manner to social media member comments
Advertising & Promotion
Identify and develop relationships with key media partners
Proactively seek PR opportunities, paying particular attention to in-center editorial opportunities
Digital Asset Management
Maintain, facilitate and implement periodic changes and upgrades to Genesis website
Design
Design and produce collateral pieces and other marketing materials
Manage agency relationships and/or outside design talent when appropriate
In-Center Events & Promotion
Develop and implement on-going member communication, including: semi-monthly e-newsletter, e-blasts, and on-hold/overhead messaging
Coordinate monthly special events, specials, and classes with other Department Heads
Design and distribute event promotional materials
Ensure all signage and marketing materials are used and executed effectively
Off-Site Events & Community Outreach
Identify, establish, and nurture relationships with organizations, individuals, and non-competing businesses in the community that align with the Sky brand
Seek cross-promotional opportunities with non-competing businesses
Identify and coordinate participation in local sponsorship opportunities and events that have membership-building potential
Track and analyze results to build a schedule of events that achieves financial and/or membership objectives
Financial / Budgeting
Prepare periodic budgets and monitor department compliance
Evaluate performance/productivity for all fee-based programs and implement plans to maximize revenue, profitability and member service
Other Duties
Create, build, and maintain vendor relationships
Interact and build relationship with our members
Other duties as instructed and required
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