Digital and Ecommerce Manager
The Rug Company, New York, NY, United States
About The Rug Company
The Rug Company is recognized internationally as the leading name for contemporary handmade rugs. Combining exceptional quality with original design and flawless service, we use age-old weaving techniques to create rugs that are precious and unique. We are dedicated to creating luxury design, that is authentically crafted. Through using honestly sourced raw materials, we can ensure that each design will last for generations. Over the years, The Rug Company has collaborated with some of the world’s leading creatives, from esteemed fashion houses to profound artists – each designer bestows something unique. At the heart of the brand is our in-house studio, who pioneer each design with unparalleled expertise. About the Role
The
Digital & Ecommerce Manager
drives the planning and delivery of TRC’s digital experiences across all web and ecommerce touchpoints to serve both trade and retail clients. This role helps bridge storytelling and commerce, shaping how rugs, collections and bespoke capabilities are presented online to inspire design projects and drive direct sales. Working closely with the Marketing, Creative and Sales teams, the Digital & Ecommerce Manager owns the planning and executing of our B2B and D2C roadmap, digital tools and integrations, digital content updates, product storytelling and on-site merchandising. The role helps ensure TRC’s digital platforms reflect its design authority, craftsmanship and service excellence while supporting both trade relationships and retail performance across The Rug Company’s websites. This position plays an important role in translating TRC’s artistry and customization into a seamless and inspirational digital experience. This role reports to the VP of Marketing and Digital. Key Responsibilities
Strategy & Execution
Own the digital experience roadmap and ecommerce optimization initiatives. Establish digital optimization and testing processes to improve site performance. Lead CRO initiatives to optimize conversion funnels, reduce friction and enhance user journeys across all touchpoints. Work closely with our external agency on sprint planning. Manage relationships with third-party platforms and marketplaces, identifying opportunities for expansion and optimization. Maintain the website content calendar, supporting product launches, seasonal campaigns, and designer collaborations. Coordinate updates to product pages, imagery, and editorial content across company websites and partner platforms. Partner with marketing, creative and design teams to deliver compelling narratives that elevate both brand and product. Ecommerce Merchandising & Inventory
Manage on-site merchandising strategies (homepage, category pages, PDPs) to maximize engagement and conversion. Monitor stock accuracy and coordinate with inventory teams to prevent stockouts and minimize overstock. Track digital merchandising performance, identifying best- and under-performing products and sharing insights with relevant teams. Trade Experience & Product Merchandising
Support the organization of product assortments and content tailored to trade workflows i.e. by style, room, price tier, and customization potential. Coordinate with Trade Sales to highlight hero products, collections, and case studies relevant to designers. Assist in maintaining consistency between digital presentation and showroom merchandising across customer touchpoints. Work with CRM Manager to personalize communications for both trade designers and direct consumers based on browsing, sampling, or purchase behavior. Digital Asset & Product Knowledge Integration
Maintain accuracy and completeness of all product assets (imagery, specs, customization options, lead times). Use the DAM and PIM systems to manage and surface new content, product details, materials, and project imagery for both internal and external use. Insights & Continuous Improvement
Track engagement across both trade and consumer journeys — from sample requests and project inquiries to direct online conversions and repeat purchases. Use analytics and CRM data to inform digital merchandising and refine online assortment. Champion data-driven decision making to continuously improve digital content, product performance, and trade and retail engagement. Partner with development teams and agency partners to scope and prioritize site improvements. Create regular reports on product performance, key metrics, and strategic initiatives for leadership review. Conduct regular UX audits and usability testing to identify areas for improvement. Implement ongoing SEO/GEO/AEO and site hygiene improvements, using analytics to track performance and identify opportunities. Use A/B testing and experimentation to test hypothesis and optimize user experiences. Qualifications
3+ years of experience in digital/ecommerce within luxury, interiors, or design sectors; trade/B2B experience strongly preferred. Experience maintaining ecommerce content and merchandising strategies that drive both sales and brand engagement. Experience with digital ecosystems CMS, CRM, ERP, DAM and PIM systems with hands-on experience in ecommerce optimization; BigCommerce knowledge is a plus. Highly analytical and data-driven; proficient with Google Analytics, Contentsquare and performance reporting. Proficiency in Excel for product data management and reporting. Collaborative and cross-functional, able to work fluidly between creative, commercial, and technical teams. Strong editorial sensibility and visual eye; capable of translating craftsmanship and design detail into digital storytelling. Detail-oriented, organized, proactive, and comfortable balancing creativity with commercial priorities. Possesses a strong aesthetic sensibility and understanding of luxury brand standards.
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The Rug Company is recognized internationally as the leading name for contemporary handmade rugs. Combining exceptional quality with original design and flawless service, we use age-old weaving techniques to create rugs that are precious and unique. We are dedicated to creating luxury design, that is authentically crafted. Through using honestly sourced raw materials, we can ensure that each design will last for generations. Over the years, The Rug Company has collaborated with some of the world’s leading creatives, from esteemed fashion houses to profound artists – each designer bestows something unique. At the heart of the brand is our in-house studio, who pioneer each design with unparalleled expertise. About the Role
The
Digital & Ecommerce Manager
drives the planning and delivery of TRC’s digital experiences across all web and ecommerce touchpoints to serve both trade and retail clients. This role helps bridge storytelling and commerce, shaping how rugs, collections and bespoke capabilities are presented online to inspire design projects and drive direct sales. Working closely with the Marketing, Creative and Sales teams, the Digital & Ecommerce Manager owns the planning and executing of our B2B and D2C roadmap, digital tools and integrations, digital content updates, product storytelling and on-site merchandising. The role helps ensure TRC’s digital platforms reflect its design authority, craftsmanship and service excellence while supporting both trade relationships and retail performance across The Rug Company’s websites. This position plays an important role in translating TRC’s artistry and customization into a seamless and inspirational digital experience. This role reports to the VP of Marketing and Digital. Key Responsibilities
Strategy & Execution
Own the digital experience roadmap and ecommerce optimization initiatives. Establish digital optimization and testing processes to improve site performance. Lead CRO initiatives to optimize conversion funnels, reduce friction and enhance user journeys across all touchpoints. Work closely with our external agency on sprint planning. Manage relationships with third-party platforms and marketplaces, identifying opportunities for expansion and optimization. Maintain the website content calendar, supporting product launches, seasonal campaigns, and designer collaborations. Coordinate updates to product pages, imagery, and editorial content across company websites and partner platforms. Partner with marketing, creative and design teams to deliver compelling narratives that elevate both brand and product. Ecommerce Merchandising & Inventory
Manage on-site merchandising strategies (homepage, category pages, PDPs) to maximize engagement and conversion. Monitor stock accuracy and coordinate with inventory teams to prevent stockouts and minimize overstock. Track digital merchandising performance, identifying best- and under-performing products and sharing insights with relevant teams. Trade Experience & Product Merchandising
Support the organization of product assortments and content tailored to trade workflows i.e. by style, room, price tier, and customization potential. Coordinate with Trade Sales to highlight hero products, collections, and case studies relevant to designers. Assist in maintaining consistency between digital presentation and showroom merchandising across customer touchpoints. Work with CRM Manager to personalize communications for both trade designers and direct consumers based on browsing, sampling, or purchase behavior. Digital Asset & Product Knowledge Integration
Maintain accuracy and completeness of all product assets (imagery, specs, customization options, lead times). Use the DAM and PIM systems to manage and surface new content, product details, materials, and project imagery for both internal and external use. Insights & Continuous Improvement
Track engagement across both trade and consumer journeys — from sample requests and project inquiries to direct online conversions and repeat purchases. Use analytics and CRM data to inform digital merchandising and refine online assortment. Champion data-driven decision making to continuously improve digital content, product performance, and trade and retail engagement. Partner with development teams and agency partners to scope and prioritize site improvements. Create regular reports on product performance, key metrics, and strategic initiatives for leadership review. Conduct regular UX audits and usability testing to identify areas for improvement. Implement ongoing SEO/GEO/AEO and site hygiene improvements, using analytics to track performance and identify opportunities. Use A/B testing and experimentation to test hypothesis and optimize user experiences. Qualifications
3+ years of experience in digital/ecommerce within luxury, interiors, or design sectors; trade/B2B experience strongly preferred. Experience maintaining ecommerce content and merchandising strategies that drive both sales and brand engagement. Experience with digital ecosystems CMS, CRM, ERP, DAM and PIM systems with hands-on experience in ecommerce optimization; BigCommerce knowledge is a plus. Highly analytical and data-driven; proficient with Google Analytics, Contentsquare and performance reporting. Proficiency in Excel for product data management and reporting. Collaborative and cross-functional, able to work fluidly between creative, commercial, and technical teams. Strong editorial sensibility and visual eye; capable of translating craftsmanship and design detail into digital storytelling. Detail-oriented, organized, proactive, and comfortable balancing creativity with commercial priorities. Possesses a strong aesthetic sensibility and understanding of luxury brand standards.
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