Digital Marketing Manager, Home Appliance
TCL North America, Irvine, CA, United States
Position Summary
TCL North America is seeking a strategic and results‑driven Digital Marketing Manager to accelerate growth across key retail partners, including Lowe's, Home Depot, Menards, and ALMO.
This role is critical in driving digital excellence across retailer platforms and TCL‑owned channels, ensuring best‑in‑class merchandising, media activation, and performance optimization throughout the customer journey.
The ideal candidate combines strong analytical rigor with hands‑on execution and a deep understanding of retail digital ecosystems.
As a key partner to sales, marketing, and retail stakeholders, you will lead data‑informed strategies that enhance brand visibility, improve content health, and deliver measurable business impact in the North American market.
Duties May Include But Are Not Limited To
Retail & Channel Strategy
Develop and execute consumer‑first digital and channel marketing programs to drive brand growth and retail performance.
Build strategic partnerships with key retailer advertising platforms and become a subject‑matter expert on their tools and capabilities.
Support product launches with comprehensive digital activation plans across retailer ecosystems.
Create annual brand and media strategies aligned to business objectives and revenue targets.
Performance Marketing & Optimization
Plan, buy, and optimise paid media campaigns across key retailer platforms.
Develop audience targeting strategies and campaign frameworks by brand and product line.
Apply a test‑and‑learn methodology to evaluate performance, refine creative and messaging, and improve ROI.
Monitor KPIs and optimise campaigns using a data‑driven approach to maximise short‑ and long‑term impact.
Conduct in‑depth performance analysis and translate findings into actionable recommendations for leadership.
Digital Merchandising & Content Management
Oversee item setup and ongoing content maintenance to ensure content health scores exceed retailer requirements.
Optimize product listings, pricing alignment, and promotional visibility to support sell‑through goals.
Partner cross‑functionally to ensure digital assets and merchandising align with approved product strategies.
Reporting & Insights
Manage reporting dashboards and synthesize performance insights into clear, actionable summaries.
Proactively communicate campaign performance, optimisation results, and business impact to stakeholders.
Identify trends and opportunities across digital touchpoints to inform broader GTM and marketing strategies.
Cross‑Functional Collaboration
Champion strong working relationships with internal stakeholders, retail partners, and third‑party vendors.
Collaborate with sales, product marketing, and operations teams to ensure seamless execution of digital initiatives.
Support continuous improvement of operational processes, tools, and best practices within a growing organization.
Qualification/Requirements
Bachelor's degree in Marketing, Business, Communications, or related field.
3-5 years of experience in digital marketing, e‑commerce, or channel marketing, preferably within consumer electronics or a related industry.
Hands‑on experience supporting or leading initiatives across web management, e‑commerce, SEM/SEO, email marketing, and paid media.
Demonstrated success managing and optimising retailer media programmes and digital merchandising initiatives.
Strong analytical skills with experience translating performance data into actionable insights.
Proven ability to influence and collaborate across large, cross‑functional organisations.
Experience working with retailer and content syndication platforms (e.g., Criteo, Orange Apron, Supplier One, 1WorldSync, or similar tools) is preferred.
Strong project management skills with the ability to manage multiple priorities in a fast‑paced environment.
Excellent written and verbal communication skills.
Working Conditions
This is an on‑site position in Irvine, CA or Minneapolis, MN.
Occasional travel may be required to support partner engagement and industry initiatives.
Typical office environment with potential for limited after‑hours support during key launches or campaign activations.
Cognitive And Physical Demands
Daily: Extended periods of sitting, computer work, keyboarding, and repetitive wrist and hand movements.
Frequent: Application of professional judgement aligned with company policies and values; learning and utilising new software systems.
Benefits
Vacation: Starting at 15 days per year
Health & Wellness Days: 10 days per year (prorated based on start date)
Paid Holidays: 12 days per year
Medical Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Pension Plan
Salary: $75,000 - $100,000 per year
#J-18808-Ljbffr
This role is critical in driving digital excellence across retailer platforms and TCL‑owned channels, ensuring best‑in‑class merchandising, media activation, and performance optimization throughout the customer journey.
The ideal candidate combines strong analytical rigor with hands‑on execution and a deep understanding of retail digital ecosystems.
As a key partner to sales, marketing, and retail stakeholders, you will lead data‑informed strategies that enhance brand visibility, improve content health, and deliver measurable business impact in the North American market.
Duties May Include But Are Not Limited To
Retail & Channel Strategy
Develop and execute consumer‑first digital and channel marketing programs to drive brand growth and retail performance.
Build strategic partnerships with key retailer advertising platforms and become a subject‑matter expert on their tools and capabilities.
Support product launches with comprehensive digital activation plans across retailer ecosystems.
Create annual brand and media strategies aligned to business objectives and revenue targets.
Performance Marketing & Optimization
Plan, buy, and optimise paid media campaigns across key retailer platforms.
Develop audience targeting strategies and campaign frameworks by brand and product line.
Apply a test‑and‑learn methodology to evaluate performance, refine creative and messaging, and improve ROI.
Monitor KPIs and optimise campaigns using a data‑driven approach to maximise short‑ and long‑term impact.
Conduct in‑depth performance analysis and translate findings into actionable recommendations for leadership.
Digital Merchandising & Content Management
Oversee item setup and ongoing content maintenance to ensure content health scores exceed retailer requirements.
Optimize product listings, pricing alignment, and promotional visibility to support sell‑through goals.
Partner cross‑functionally to ensure digital assets and merchandising align with approved product strategies.
Reporting & Insights
Manage reporting dashboards and synthesize performance insights into clear, actionable summaries.
Proactively communicate campaign performance, optimisation results, and business impact to stakeholders.
Identify trends and opportunities across digital touchpoints to inform broader GTM and marketing strategies.
Cross‑Functional Collaboration
Champion strong working relationships with internal stakeholders, retail partners, and third‑party vendors.
Collaborate with sales, product marketing, and operations teams to ensure seamless execution of digital initiatives.
Support continuous improvement of operational processes, tools, and best practices within a growing organization.
Qualification/Requirements
Bachelor's degree in Marketing, Business, Communications, or related field.
3-5 years of experience in digital marketing, e‑commerce, or channel marketing, preferably within consumer electronics or a related industry.
Hands‑on experience supporting or leading initiatives across web management, e‑commerce, SEM/SEO, email marketing, and paid media.
Demonstrated success managing and optimising retailer media programmes and digital merchandising initiatives.
Strong analytical skills with experience translating performance data into actionable insights.
Proven ability to influence and collaborate across large, cross‑functional organisations.
Experience working with retailer and content syndication platforms (e.g., Criteo, Orange Apron, Supplier One, 1WorldSync, or similar tools) is preferred.
Strong project management skills with the ability to manage multiple priorities in a fast‑paced environment.
Excellent written and verbal communication skills.
Working Conditions
This is an on‑site position in Irvine, CA or Minneapolis, MN.
Occasional travel may be required to support partner engagement and industry initiatives.
Typical office environment with potential for limited after‑hours support during key launches or campaign activations.
Cognitive And Physical Demands
Daily: Extended periods of sitting, computer work, keyboarding, and repetitive wrist and hand movements.
Frequent: Application of professional judgement aligned with company policies and values; learning and utilising new software systems.
Benefits
Vacation: Starting at 15 days per year
Health & Wellness Days: 10 days per year (prorated based on start date)
Paid Holidays: 12 days per year
Medical Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Pension Plan
Salary: $75,000 - $100,000 per year
#J-18808-Ljbffr