Marketing Manager
Eleven Eleven, Nashville, TN, United States
Eleven Eleven is a fast-growing women's apparel and lifestyle brand based in Nashville, Tennessee. We're looking for an in-person, experienced Marketing Manager with hands-on operating experience who has managed meaningful spend, built and executed campaigns end-to-end.
About the Role You will own the execution and performance of all our performance and brand marketing campaigns across paid media and campaign launches. You'll work closely with our social and content teams to translate creative into high-performing assets, manage a six-figure monthly budget, and be directly responsible for the results of those campaigns.
This is not an entry level position. Must be based in Nashville, TN or willing to relocate.
Responsibilities
Own the brand voice and brand messaging across all channels ensuring it shows up consistently across campaigns, launches, the website, email, social, PR, in-person moments, and community touch points
Make sure every digital and in person interaction feels intentional, connected, and clearly part of the same brand story
Use performance data, cohort insights, and testing to guide decisions, improve the full customer journey (from first click to checkout), and influence product, merchandising, and promo direction
Own and manage a six figure per month marketing budget across various paid channels
Plan, execute, and optimize Meta (Facebook/Instagram) ad campaigns
Plan, execute, and optimize Google Ad campaigns
Plan, execute, and optimize TikTok ad campaigns
Execute and optimize email marketing campaigns
Execute and optimize SMS campaigns
Partner with the Content Manager to define and request creative needed for campaigns
Manage campaign calendars, launches, and post-launch analysis
Track performance, CAC, ROAS, LTV, and channel efficiency
Make budget allocation decisions based on performance
Collaborate with leadership on growth strategy and revenue targets
Qualifications
Bachelors Degree or higher
Must be based in Nashville, or willing to relocate for this position. Remote applications will not be considered
Minimum 5 years of hands-on performance and brand marketing experience across multiple channels
Highly creative, self-starter work ethic, bringing new, original ideas to the overall marketing strategy
Direct experience managing performance and/or brand marketing budgets
Deep, practical knowledge of the following:
Meta Ads Manager
Google Ads
TikTok Ads
Klaviyo
Attentive or Postscript
Strong understanding of performance marketing, lifecycle marketing, and creator marketing
Experience in e-commerce, DTC, or consumer brands strongly preferred. Experience in fashion is desired, but not required
Highly analytical, but creative-literate
Comfortable owning outcomes and being accountable for spend
Benefits
Unlimited PTO - Take the time you need! Rest, recharge, and come back inspired
Summer Fridays - Log off early on Fridays all summer long
Mental Health & Sick Days - No questions asked. Your well-being, mind and body, always comes first
Employee Discounts - Enjoy 40% off all full-price items. Your closet (and your wallet) will thank you
#J-18808-Ljbffr
About the Role You will own the execution and performance of all our performance and brand marketing campaigns across paid media and campaign launches. You'll work closely with our social and content teams to translate creative into high-performing assets, manage a six-figure monthly budget, and be directly responsible for the results of those campaigns.
This is not an entry level position. Must be based in Nashville, TN or willing to relocate.
Responsibilities
Own the brand voice and brand messaging across all channels ensuring it shows up consistently across campaigns, launches, the website, email, social, PR, in-person moments, and community touch points
Make sure every digital and in person interaction feels intentional, connected, and clearly part of the same brand story
Use performance data, cohort insights, and testing to guide decisions, improve the full customer journey (from first click to checkout), and influence product, merchandising, and promo direction
Own and manage a six figure per month marketing budget across various paid channels
Plan, execute, and optimize Meta (Facebook/Instagram) ad campaigns
Plan, execute, and optimize Google Ad campaigns
Plan, execute, and optimize TikTok ad campaigns
Execute and optimize email marketing campaigns
Execute and optimize SMS campaigns
Partner with the Content Manager to define and request creative needed for campaigns
Manage campaign calendars, launches, and post-launch analysis
Track performance, CAC, ROAS, LTV, and channel efficiency
Make budget allocation decisions based on performance
Collaborate with leadership on growth strategy and revenue targets
Qualifications
Bachelors Degree or higher
Must be based in Nashville, or willing to relocate for this position. Remote applications will not be considered
Minimum 5 years of hands-on performance and brand marketing experience across multiple channels
Highly creative, self-starter work ethic, bringing new, original ideas to the overall marketing strategy
Direct experience managing performance and/or brand marketing budgets
Deep, practical knowledge of the following:
Meta Ads Manager
Google Ads
TikTok Ads
Klaviyo
Attentive or Postscript
Strong understanding of performance marketing, lifecycle marketing, and creator marketing
Experience in e-commerce, DTC, or consumer brands strongly preferred. Experience in fashion is desired, but not required
Highly analytical, but creative-literate
Comfortable owning outcomes and being accountable for spend
Benefits
Unlimited PTO - Take the time you need! Rest, recharge, and come back inspired
Summer Fridays - Log off early on Fridays all summer long
Mental Health & Sick Days - No questions asked. Your well-being, mind and body, always comes first
Employee Discounts - Enjoy 40% off all full-price items. Your closet (and your wallet) will thank you
#J-18808-Ljbffr