Senior Sales Insights Analyst- Business & Competitive Intelligence
Serta, Atlanta, GA, United States
Senior Sales Analyst- Business & Competitive Intelligence - Remote
At Serta Simmons Bedding (SSB), we're more than a mattress company, we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage in delivering industry-leading sleep solutions, we own iconic brands including Serta, Beautyrest, Simmons and Tuft & Needle. We are looking for a Senior Analyst, Business and Competitive Intelligence to join our Category Management team. This role will be instrumental in leveraging analytics, forecasting, and strategy to support data-enabled, market-backed decisions across retailers and channels. In addition, the role will lead analysis and distribute intelligence on products, market conditions, competitors, and customersand will support market prioritization and location/site selection analytics through decision-ready recommendations. *This role will be based in Doraville,GA. To be considered, we require that the ideal candidate should live in the surrounding Georgia area. Responsible for analyzing data and delivering insights that support the growth of Serta Simmons Bedding across retailers and channels. Business & Competitive Intelligence:
Conduct analysis to identify opportunities, risks, and trends; monitor competitor and industry activity. Market & Trade Area Analysis:
Evaluate trade areas, demand drivers, customer profiles, and competitive landscape to prioritize markets. Retail Site Analysis:
Assess potential sites using traffic, competition, and key risk factors within the mattress retail space. Reporting & Decision Tools:
Develop dashboards, reports, and ad hoc analyses; translate insights into clear, executive-ready recommendations. Data Governance:
Maintain consistent scoring, documentation, and version control for recurring analyses. Stakeholder Partnership:
Collaborate with sales, marketing, and innovation teams to deliver impactful insights and presentations internally and externally. Strategic Planning:
Support prioritization of analytics initiatives, identify growth opportunities, and highlight emerging risks. This role also drives new business intelligence and planning initiativesboth internal and externalto enable smarter decision-making and align capital and resource allocation with strategic goals. Bachelor's degree in Marketing Research, Business, Economics, Management, Supply Chain, or related field 35 years of experience, including at least 3 years in a similar role Ability to translate research and insights into actionable strategies Experience with location analytics and/or trade area analysis (Placer.ai preferred) Strong Microsoft Office skills, especially PowerPoint for clear, visual storytelling Excellent verbal and written communication skills for cross-functional audiences Solution-oriented problem solver and self-starter who can work independently Strong organizational skills, attention to detail, and ability to manage multiple projects Familiarity with BI tools (Power BI preferred) This role will be based in the Doraville, GA Office on a hybrid schedule. The ideal candidate will be in office 3 days a week, Tuesday- Thursday. Up to 15% travel When you join SSB, you become part of a winning and diverse team that is excited and committed to helping people get better sleep. We provide inspiring career opportunities, competitive benefits, employee perks, and the chance to be part of the future of sleep. Benefits and Perks (USA, Salary non-union- optional): Health, Dental, and Vision (starts on day one) Annual employee contribution to HSA 401K with company match Paid Time Off / Vacation 12 company holidays Sick days Company paid short- and long-term disability Paid parental leave Discount programs including Friends and family discounts Referral Bonus Tuition Reimbursement
At Serta Simmons Bedding (SSB), we're more than a mattress company, we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage in delivering industry-leading sleep solutions, we own iconic brands including Serta, Beautyrest, Simmons and Tuft & Needle. We are looking for a Senior Analyst, Business and Competitive Intelligence to join our Category Management team. This role will be instrumental in leveraging analytics, forecasting, and strategy to support data-enabled, market-backed decisions across retailers and channels. In addition, the role will lead analysis and distribute intelligence on products, market conditions, competitors, and customersand will support market prioritization and location/site selection analytics through decision-ready recommendations. *This role will be based in Doraville,GA. To be considered, we require that the ideal candidate should live in the surrounding Georgia area. Responsible for analyzing data and delivering insights that support the growth of Serta Simmons Bedding across retailers and channels. Business & Competitive Intelligence:
Conduct analysis to identify opportunities, risks, and trends; monitor competitor and industry activity. Market & Trade Area Analysis:
Evaluate trade areas, demand drivers, customer profiles, and competitive landscape to prioritize markets. Retail Site Analysis:
Assess potential sites using traffic, competition, and key risk factors within the mattress retail space. Reporting & Decision Tools:
Develop dashboards, reports, and ad hoc analyses; translate insights into clear, executive-ready recommendations. Data Governance:
Maintain consistent scoring, documentation, and version control for recurring analyses. Stakeholder Partnership:
Collaborate with sales, marketing, and innovation teams to deliver impactful insights and presentations internally and externally. Strategic Planning:
Support prioritization of analytics initiatives, identify growth opportunities, and highlight emerging risks. This role also drives new business intelligence and planning initiativesboth internal and externalto enable smarter decision-making and align capital and resource allocation with strategic goals. Bachelor's degree in Marketing Research, Business, Economics, Management, Supply Chain, or related field 35 years of experience, including at least 3 years in a similar role Ability to translate research and insights into actionable strategies Experience with location analytics and/or trade area analysis (Placer.ai preferred) Strong Microsoft Office skills, especially PowerPoint for clear, visual storytelling Excellent verbal and written communication skills for cross-functional audiences Solution-oriented problem solver and self-starter who can work independently Strong organizational skills, attention to detail, and ability to manage multiple projects Familiarity with BI tools (Power BI preferred) This role will be based in the Doraville, GA Office on a hybrid schedule. The ideal candidate will be in office 3 days a week, Tuesday- Thursday. Up to 15% travel When you join SSB, you become part of a winning and diverse team that is excited and committed to helping people get better sleep. We provide inspiring career opportunities, competitive benefits, employee perks, and the chance to be part of the future of sleep. Benefits and Perks (USA, Salary non-union- optional): Health, Dental, and Vision (starts on day one) Annual employee contribution to HSA 401K with company match Paid Time Off / Vacation 12 company holidays Sick days Company paid short- and long-term disability Paid parental leave Discount programs including Friends and family discounts Referral Bonus Tuition Reimbursement