Electronic Arts (EA) is hiring: Ad Product Marketing Manager in Los Angeles

Ads Product Marketing Manager
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Overview
We're looking for an experienced Ads Product Marketing Manager to support the Advertising & Sponsorships (A&S) business at EA. As part of the EA Experiences organization, A&S is a high growth, strategically important business that connects global brands with one of the most engaged entertainment audiences in the world. Our mandate is to build advertising and sponsorship solutions that respect gameplay, enhance fan experiences, and drive meaningful revenue growth. You will define how the market understands and values EA's advertising portfolio. You will translate product capabilities and commercial strategy into compelling, differentiated positioning and buyer‑ready narratives that strengthen our competitive standing and accelerate adoption. As the steward of positioning standards across the A&S portfolio, you will shape how our offerings are represented consistently in market and ensure our value is communicated with clarity and impact. You will work cross‑functionally with Sales, Product, Legal, Studio, and other partners to align messaging with product development, commercial priorities, and evolving advertiser needs. This role is ideal for a product marketer who wants to influence how a global entertainment company monetizes advertising at scale while operating as a strategic individual contributor. You will report to the Director of Revenue Strategy & Programs.

Responsibilities

Own the development of differentiated positioning, value propositions, and core narratives for advertising and sponsorship offerings in collaboration with Sales, Product, Legal, Studio, and other stakeholders

Develop and maintain approved positioning frameworks, sales narratives, and messaging standards across the advertising and sponsorship portfolio, ensuring consistency across Sales teams and reducing duplication and message drift

Define competitive differentiation and objection‑handling guidance that strengthens Sales effectiveness and accelerates advertiser adoption

Create scalable, sales‑facing materials (master decks, case studies, product one‑pagers, talk tracks) aligned to approved positioning and growth priorities

Translate market insights, customer feedback, and competitive intelligence into recommendations that inform product direction and roadmap prioritization

Partner on launches of new ad products, sponsorships, and seasonal opportunities by translating product strategy into clear go‑to‑market materials

Qualifications

7+ years of experience in product marketing, solutions marketing, or go‑to‑market roles within advertising, media, or digital platforms

5+ years experience building sales materials for digital ad products, including presentations, leave‑behinds, and messaging frameworks

5+ years experience defining positioning and messaging for revenue‑generating products

Experience developing buyer‑centric messaging and translating complex product capabilities into buyer‑ready narratives and sales enablement assets

Expertise with digital media and media buying

This hybrid role is scoped for Redwood City, Los Angeles, Seattle, Orlando, or Vancouver.

Compensation and Benefits
Pay ranges are listed below for each location and are the best estimate at the time of posting. In the US, we also offer a package of benefits including paid time off, sick time, paid holidays, family leave options, and insurance coverage. Certain roles may also be eligible for bonus and equity. In British Columbia, benefits include vacation, sick time, EI/QPIP top‑up, extended health/dental/vision coverage, retirement plan, and more.

Pay Ranges

British Columbia (Vancouver or Victoria) — $111,600 - $152,800 CAD

California (Los Angeles or San Francisco) — $124,100 - $182,800 USD

Washington (Seattle or Spokane) — $118,700 - $154,100 USD

About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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In Summary: Ads Product Marketing Manager will work cross‑functionally with Sales, Product, Legal, Studio, and other partners to align messaging with product development, commercial priorities, and evolving advertiser needs . 7+ years of experience in product marketing, solutions marketing, or go‑to-market roles within advertising, media, or digital platforms .

En Español: Advertising Product Marketing Manager Electronic Arts crea experiencias de entretenimiento de nuevo nivel que inspiran a jugadores y fanáticos de todo el mundo. Aquí, todos son parte de la historia. Parte de una comunidad que conecta en todo el planeta. Un lugar donde prospera la creatividad, se invitan nuevas perspectivas e importan las ideas. Un equipo donde todos hacen realidad el juego. Resumen Buscamos un gerente experimentado de marketing de productos de anuncios para apoyar el negocio de publicidad y patrocinio (A&S) en EA. Como parte de EA Experiences organización, A & S es una empresa estratégicamente importante de alto crecimiento que une marcas globales con uno de los públicos más comprometidos del mundo. Este papel es ideal para un comercializador de productos que quiera influir en cómo una compañía mundial de entretenimiento monetizan la publicidad a escala mientras opera como colaborador estratégico individual. Desarrollar y mantener los marcos de posicionamiento aprobados, las narrativas de ventas y los estándares de mensajería en todo el portafolio publicitario y patrocinador, asegurando la coherencia entre los equipos de Ventas y reduciendo la duplicación y la derivación del mensaje Defina ya una orientación competitiva para diferenciar y manejar objeciones que refuerce la efectividad de las ventas e acelera la adopción de anunciantes Crea materiales escalables dirigidos a ventas (decks maestros, estudios de casos, un-pagers, pistas de conversación) alineados con las prioridades aprobadas de rango de posición y crecimiento Translate información sobre el mercado, recomendaciones de venta y retroalimentación al cliente en estrategias promocionales que definen la dirección de los productos y la comercialización de los servicios de marketing. En los EE.UU., también ofrecemos un paquete de beneficios que incluyen tiempo libre pagado, tiempo de enfermedad, vacaciones pagadas (Los Angeles o San Francisco) $124,100 - $182,800 USD Washington (Seattle o Spokane) ¢ $118,700 - $154,100 USD Sobre Electronic We're proud to have an extended portfolio of career benefits and experiences, locations around the world, and EA family. Todas las decisiones sobre el empleo se toman sin tener en cuenta la raza, color, origen nacional, ascendencia, sexo, género, identidad de género o expresión, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo, estado civil, estatus familiar, estado veterano u otras características protegidas por la ley. También consideraremos a los solicitantes calificados para el empleo con antecedentes penales de acuerdo con la legislación aplicable. EA también realiza alojamientos en el lugar de trabajo para personas cualificadas con discapacidades según lo requiera la ley aplicable. #J-18808-Ljbffr