eMail Marketing & Automation Specialist
Komatsu America Corp., Milwaukee, WI, United States
Requisition ID: 35367
Onsite or Remote: Onsite Position
Join Komatsu and Be Part of Something Big!
Job Overview The eMail Marketing & Automation role leads execution and operational management of Komatsu’s end-to-end Notifications Engine across email and lifecycle channels within Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
This role is responsible for journey configuration, segmentation logic, orchestration workflows, suppression governance, delivery validation, and performance monitoring to ensure lifecycle communications are stable, compliant, and performance-driven.
Primary responsibilities include:
Configure and deploy trigger-based and lifecycle journeys within AJO
Build, validate, and maintain AEP audience segmentation logic
Govern suppression, consent, and CRM routing accuracy
Execute campaign deployments and validate operational readiness
Monitor automation performance, delivery health, and stability
Maintain structured documentation of workflows, configurations, and QA validation
Key Job Responsibilities Decision Authority
Exercises operational authority over journey execution, audience configuration, and deployment validation within the Notifications Engine framework. Ensures readiness, compliance, and segmentation accuracy prior to campaign activation.
Authority Scope:
Journey build execution within AJO
Automation launch readiness validation
Audience segmentation configuration in AEP
PREDOMINANT TASKS
Executes day-to-day configuration and operational management of lifecycle communications across Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
Primary Activities:
Configure automation workflows in AJO
Build and validate AEP audiences
Perform QA on suppression and consent enforcement
Deploy campaigns and monitor delivery stability
Troubleshoot routing, segmentation, or eligibility issues
Maintain structured journey documentation
Notifications Engine Configuration & Stability
Ensures accurate orchestration, data integrity, and operational reliability of trigger-based communications across lifecycle touchpoints.
Key Responsibilities:
Configure trigger-based journeys tied to behavioral or system events
Validate event ingestion, eligibility rules, and audience entry logic
Maintain suppression lists and consent enforcement governance
Validate CRM routing logic and field-level mapping integrity
Document configuration changes and maintain audit traceability
Campaign & Journey Execution
Builds, configures, validates, and deploys dynamic lifecycle messaging programs aligned to segmentation and personalization strategies.
Execution Responsibilities:
Configure decision logic, branching paths, and fallback logic
Validate personalization tokens, dynamic content, and link tracking
Coordinate deployment scheduling across campaigns and business units
Conduct structured QA validation prior to activation
Performance & Operational Monitoring
Monitors ongoing system health, delivery performance, and engagement metrics to ensure stability and optimization of lifecycle programs.
Monitoring & Optimization Activities:
Monitor open rates and click-through trends
Track delivery performance, bounce rates, and suppression impacts
Identify segmentation anomalies or eligibility irregularities
Escalate systemic technical issues to platform or engineering teams
Artifacts Owned
Maintains operational documentation and system configuration artifacts required for continuity, governance, and scalability.
Automation workflows
Forms and field mappings
Participates in structured sprint and performance cycles to ensure operational alignment and continuous improvement.
Weekly sprint participation
Monthly performance review
Qualifications/Requirements
Bachelor’s degree in computer science, marketing or a related field
Minimum of 2 years experience working with various business teams building dashboards and reports in CJA
Minimum of 2 years of hands‑on experience working with and implementing Adobe Customer Journey Analytics
Minimum of 2 years working in digital analytics, including experience working with tag management systems implementing advertising, tracking pixels and data stitching
Minimum of 2 years of hands‑on operational knowledge with Adobe Experience Platform, including CJA, AEP is essential.
Hands‑on AEP integration and data collection: Demonstrated experience in working with Adobe Data Collection and integration with AEP
Experience with data governance, compliance and privacy regulations
Nice to have; hands‑on experience working with Adobe Target, CDP and AJO
Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.
Company Benefits Komatsu provides an extensive and robust employee benefits package that is designed to enhance the well‑being of our employees and family members. We embrace a positive and empowering employee experience with a culture that prides itself on a diverse and inclusive environment.
401k and/or employee savings programs
Employee time off (vacation and designated holidays)
Employee and family assistance programs
Disability benefits
Life insurance
Employee learning and development programs
Diversity & Inclusion Commitment At Komatsu, we come from diverse backgrounds, with unique perspectives, experiences, and contributions. We are committed to creating a workforce that is reflective of the communities we work and live in. We believe that our people are part of our shared purpose. Connected by our core values of ambition, perseverance, collaboration and authenticity, we are committed to continually advancing in our support of diversity and inclusion. United, we are on a journey towards a sustainable future that creates value together.
Company Information Komatsu develops and supplies technologies, equipment and services for the construction, mining, forklift, industrial and forestry markets. Headquartered in Tokyo, Japan, Komatsu employs more than 64,000 people worldwide, operating in more than 140 countries. For more than a century, the company has been creating value for its customers through manufacturing and technology innovation, partnering with others to empower a sustainable future where people, business and the planet thrive together. Since the company’s founding in 1921, Komatsu has been committed to supporting individuals and communities through job training, skills development and giving back. As a Komatsu employee, you will be encouraged to grow alongside our global company, contributing to a more sustainable future for all. If you are looking for a company that values your talent and potential, join Komatsu to be a part of something big and help advance modern society. Learn more at www.komatsu.com .
EEO Statement Komatsu is an Equal Opportunity Workplace and an Affiantive Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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Onsite or Remote: Onsite Position
Join Komatsu and Be Part of Something Big!
Job Overview The eMail Marketing & Automation role leads execution and operational management of Komatsu’s end-to-end Notifications Engine across email and lifecycle channels within Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
This role is responsible for journey configuration, segmentation logic, orchestration workflows, suppression governance, delivery validation, and performance monitoring to ensure lifecycle communications are stable, compliant, and performance-driven.
Primary responsibilities include:
Configure and deploy trigger-based and lifecycle journeys within AJO
Build, validate, and maintain AEP audience segmentation logic
Govern suppression, consent, and CRM routing accuracy
Execute campaign deployments and validate operational readiness
Monitor automation performance, delivery health, and stability
Maintain structured documentation of workflows, configurations, and QA validation
Key Job Responsibilities Decision Authority
Exercises operational authority over journey execution, audience configuration, and deployment validation within the Notifications Engine framework. Ensures readiness, compliance, and segmentation accuracy prior to campaign activation.
Authority Scope:
Journey build execution within AJO
Automation launch readiness validation
Audience segmentation configuration in AEP
PREDOMINANT TASKS
Executes day-to-day configuration and operational management of lifecycle communications across Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
Primary Activities:
Configure automation workflows in AJO
Build and validate AEP audiences
Perform QA on suppression and consent enforcement
Deploy campaigns and monitor delivery stability
Troubleshoot routing, segmentation, or eligibility issues
Maintain structured journey documentation
Notifications Engine Configuration & Stability
Ensures accurate orchestration, data integrity, and operational reliability of trigger-based communications across lifecycle touchpoints.
Key Responsibilities:
Configure trigger-based journeys tied to behavioral or system events
Validate event ingestion, eligibility rules, and audience entry logic
Maintain suppression lists and consent enforcement governance
Validate CRM routing logic and field-level mapping integrity
Document configuration changes and maintain audit traceability
Campaign & Journey Execution
Builds, configures, validates, and deploys dynamic lifecycle messaging programs aligned to segmentation and personalization strategies.
Execution Responsibilities:
Configure decision logic, branching paths, and fallback logic
Validate personalization tokens, dynamic content, and link tracking
Coordinate deployment scheduling across campaigns and business units
Conduct structured QA validation prior to activation
Performance & Operational Monitoring
Monitors ongoing system health, delivery performance, and engagement metrics to ensure stability and optimization of lifecycle programs.
Monitoring & Optimization Activities:
Monitor open rates and click-through trends
Track delivery performance, bounce rates, and suppression impacts
Identify segmentation anomalies or eligibility irregularities
Escalate systemic technical issues to platform or engineering teams
Artifacts Owned
Maintains operational documentation and system configuration artifacts required for continuity, governance, and scalability.
Automation workflows
Forms and field mappings
Participates in structured sprint and performance cycles to ensure operational alignment and continuous improvement.
Weekly sprint participation
Monthly performance review
Qualifications/Requirements
Bachelor’s degree in computer science, marketing or a related field
Minimum of 2 years experience working with various business teams building dashboards and reports in CJA
Minimum of 2 years of hands‑on experience working with and implementing Adobe Customer Journey Analytics
Minimum of 2 years working in digital analytics, including experience working with tag management systems implementing advertising, tracking pixels and data stitching
Minimum of 2 years of hands‑on operational knowledge with Adobe Experience Platform, including CJA, AEP is essential.
Hands‑on AEP integration and data collection: Demonstrated experience in working with Adobe Data Collection and integration with AEP
Experience with data governance, compliance and privacy regulations
Nice to have; hands‑on experience working with Adobe Target, CDP and AJO
Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.
Company Benefits Komatsu provides an extensive and robust employee benefits package that is designed to enhance the well‑being of our employees and family members. We embrace a positive and empowering employee experience with a culture that prides itself on a diverse and inclusive environment.
401k and/or employee savings programs
Employee time off (vacation and designated holidays)
Employee and family assistance programs
Disability benefits
Life insurance
Employee learning and development programs
Diversity & Inclusion Commitment At Komatsu, we come from diverse backgrounds, with unique perspectives, experiences, and contributions. We are committed to creating a workforce that is reflective of the communities we work and live in. We believe that our people are part of our shared purpose. Connected by our core values of ambition, perseverance, collaboration and authenticity, we are committed to continually advancing in our support of diversity and inclusion. United, we are on a journey towards a sustainable future that creates value together.
Company Information Komatsu develops and supplies technologies, equipment and services for the construction, mining, forklift, industrial and forestry markets. Headquartered in Tokyo, Japan, Komatsu employs more than 64,000 people worldwide, operating in more than 140 countries. For more than a century, the company has been creating value for its customers through manufacturing and technology innovation, partnering with others to empower a sustainable future where people, business and the planet thrive together. Since the company’s founding in 1921, Komatsu has been committed to supporting individuals and communities through job training, skills development and giving back. As a Komatsu employee, you will be encouraged to grow alongside our global company, contributing to a more sustainable future for all. If you are looking for a company that values your talent and potential, join Komatsu to be a part of something big and help advance modern society. Learn more at www.komatsu.com .
EEO Statement Komatsu is an Equal Opportunity Workplace and an Affiantive Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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