Lifecycle Marketing Manager - Digital Strategy, Customer Experience - AWS Integr
Amazon Web Services (AWS), Seattle, WA, United States
Description
AWS Marketing is seeking a talented Lifecycle Marketing Manager to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this technical role, you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer‑centric marketing experiences. You'll play a critical role in translating journey frameworks into technical reality, orchestrating data‑driven, personalized experiences that help AWS customers adopt and grow with our services.
Key Job Responsibilities Technical Implementation & Operations (Primary Focus)
Lead end‑to‑end technical implementation of customer journeys in Adobe Experience Platform (AEP)
Build and configure journey orchestration workflows, segmentation logic, and personalization rules
Execute technical implementations based on journey frameworks and requirements from Digital Strategists
Implement shared foundations approach to enable scalable, reusable journey components
Ensure data integrity and proper integration across marketing technology stack
Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
Journey Strategy & Framework Support
Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
Provide technical feasibility and best practice input during journey design workshops and planning sessions
Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
Support the development of next best action and next best content recommendation strategies
Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
Cross‑Functional Collaboration
Partner with CX team on customer journey progression metrics and reporting
Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
Present technical implementations and results to stakeholders
Basic Qualifications
3+ years of professional non‑internship marketing experience
Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top‑line sales performance
Experience working in a fast‑paced and highly cross‑functional organization
Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
Experience troubleshooting and debugging technical systems, or experience that includes strong analytical skills, attention to detail, and effective communication abilities and experience in networking administration and troubleshooting
Preferred Qualifications
Experience in multi‑territory campaign management
Experience in digital marketing and content production timelines and process
Experience that includes strong analytical skills, attention to detail, and effective communication abilities
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our inclusive culture empowers Amazonians to deliver the best results for our customers.
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
Company
- Amazon Web Services, Inc.
Job ID: A3196302
#J-18808-Ljbffr
AWS Marketing is seeking a talented Lifecycle Marketing Manager to join our Customer Experience (CX) team within the Integrated Demand Center (IDC). In this technical role, you will lead the implementation of customer journeys in Adobe Experience Platform (AEP) while supporting the strategic design of customer‑centric marketing experiences. You'll play a critical role in translating journey frameworks into technical reality, orchestrating data‑driven, personalized experiences that help AWS customers adopt and grow with our services.
Key Job Responsibilities Technical Implementation & Operations (Primary Focus)
Lead end‑to‑end technical implementation of customer journeys in Adobe Experience Platform (AEP)
Build and configure journey orchestration workflows, segmentation logic, and personalization rules
Execute technical implementations based on journey frameworks and requirements from Digital Strategists
Implement shared foundations approach to enable scalable, reusable journey components
Ensure data integrity and proper integration across marketing technology stack
Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
Journey Strategy & Framework Support
Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
Provide technical feasibility and best practice input during journey design workshops and planning sessions
Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
Support the development of next best action and next best content recommendation strategies
Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
Cross‑Functional Collaboration
Partner with CX team on customer journey progression metrics and reporting
Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
Present technical implementations and results to stakeholders
Basic Qualifications
3+ years of professional non‑internship marketing experience
Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top‑line sales performance
Experience working in a fast‑paced and highly cross‑functional organization
Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
Experience troubleshooting and debugging technical systems, or experience that includes strong analytical skills, attention to detail, and effective communication abilities and experience in networking administration and troubleshooting
Preferred Qualifications
Experience in multi‑territory campaign management
Experience in digital marketing and content production timelines and process
Experience that includes strong analytical skills, attention to detail, and effective communication abilities
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our inclusive culture empowers Amazonians to deliver the best results for our customers.
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
Company
- Amazon Web Services, Inc.
Job ID: A3196302
#J-18808-Ljbffr