Chief Marketing Officer
JBA International, Los Angeles, CA, United States
Strategy & Leadership
Develop, own, and execute a comprehensive, multi-channel marketing strategy aligned with the firm's growth objectives
Report directly to the Managing Partner with full accountability for marketing budget, performance, and ROI across all channels and initiatives
Build, lead, and mentor an internal marketing team, defining roles, performance standards, and career development pathways
Serve as a strategic advisor to firm leadership on market positioning and business development opportunities
Client Generation & Acquisition
Design and manage a multi-channel client acquisition engine encompassing paid advertising (Google, Meta, programmatic, OTT/streaming, and emerging platforms), organic search (SEO), direct mail, and referral pipelines
Develop and maintain a rigorous cost-per-acquisition (CPA) framework across all channels, continuously optimizing budget allocation based on channel-level ROI
Implement lead scoring, intake optimization, and conversion funnel analysis in coordination with the firm's client intake and case management teams
Build and manage a formal referral program, including attorney referral networks, co-counsel relationships, community partnerships, and client advocacy initiatives
Brand, PR & Thought Leadership
Own the firm's brand identity and ensure consistent, professional representation across all touchpoints, including digital platforms, print materials, and in-person events
Lead public relations strategy, including media relationships, press releases, award submissions, and crisis communications
Develop and execute a thought leadership program including podcasts, webinars, speaking engagements, and authored content positioning the firm's attorneys as leading voices in employment law
Manage the firm's reputation across all review platforms and legal directories (Avvo, Martindale-Hubbell, Super Lawyers, etc.)
Digital Presence & Content
Own and optimize the firm's digital presence including its website, landing pages, SEO strategy, and all organic and paid content
Oversee social media strategy and execution across all relevant platforms, ensuring consistent posting cadence, audience engagement, and brand voice
Develop a content marketing strategy including blog/article production, video content, email marketing, and multimedia campaigns that drive organic traffic and inbound leads
Ensure compliance with all applicable legal advertising rules and state bar regulations across all marketing channels and content
Vendor Management & Agency Oversight
Identify, evaluate, contract, and manage all marketing vendors and agencies, including digital advertising agencies, PR firms, SEO/content vendors, lead generation companies, and technology providers
Negotiate vendor contracts to ensure performance-based accountability, favorable pricing, and alignment with firm goals
Conduct regular vendor performance reviews and make data-driven decisions on retention, termination, and replacement of underperforming vendors
Maintain a vendor directory with performance benchmarks, contract terms, and renewal calendars
KPIs, Dashboard & Analytics
Design and implement a centralized marketing analytics dashboard providing real-time visibility into performance across every channel, campaign, partner, and vendor
Define, track, and report on KPIs for every marketing initiative including cost per lead, cost per retained client, channel conversion rates, lifetime client value, referral volume, and organic growth metrics
MELMED LAW GROUP P.C. | Chief Marketing Officer | Confidential
Deliver regular performance reports to the Managing Partner with actionable insights and strategic recommendations
Establish attribution modeling to accurately measure the contribution of each channel to client acquisition and firm revenue
AI & Technology Integration
Lead the identification, evaluation, and implementation of AI-powered tools and strategies across all marketing functions, including AI-assisted content creation, predictive lead scoring, chatbot and intake automation, audience targeting, and campaign optimization
Stay current on emerging AI capabilities in legal marketing and proactively bring recommendations to firm leadership
Establish AI usage policies for the marketing function that ensure compliance, quality control, and brand consistency
Partner with firm operations leadership to integrate marketing AI tools with the firm's broader technology and case management infrastructure
Qualifications Required
8+ years of progressive marketing leadership experience, with at least 3 years in a senior marketing leadership role (VP, CMO, or equivalent)
Demonstrated experience building and managing multi-channel marketing programs with proven, measurable ROI
Deep expertise in paid media (Google Ads, Meta, programmatic), SEO/SEM, email marketing, and social media strategy
Experience managing external agencies and vendors, including contract negotiation and performance accountability
Proficiency in marketing analytics platforms (Google Analytics, HubSpot, Salesforce Marketing Cloud, or similar) and data visualization/dashboard tools
Strong analytical and financial acumen with experience managing marketing budgets and cost-per-acquisition optimization
Excellent written and verbal communication skills with the ability to distill complex data into clear executive narratives
Proven experience creating and executing referral or partner marketing programs
Hands-on experience implementing AI tools within a marketing function
Preferred
Experience in legal marketing, professional services marketing, or other highly regulated industries
Familiarity with plaintiff-side employment law, class action litigation, or contingency fee business models
Experience marketing directly to individual consumers (B2C) rather than exclusively to businesses (B2B)
Background in podcast production, webinar hosting, or event-based marketing
Spanish-language marketing experience or bilingual proficiency
Established relationships with legal media, directory platforms, or employment law communities
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Develop, own, and execute a comprehensive, multi-channel marketing strategy aligned with the firm's growth objectives
Report directly to the Managing Partner with full accountability for marketing budget, performance, and ROI across all channels and initiatives
Build, lead, and mentor an internal marketing team, defining roles, performance standards, and career development pathways
Serve as a strategic advisor to firm leadership on market positioning and business development opportunities
Client Generation & Acquisition
Design and manage a multi-channel client acquisition engine encompassing paid advertising (Google, Meta, programmatic, OTT/streaming, and emerging platforms), organic search (SEO), direct mail, and referral pipelines
Develop and maintain a rigorous cost-per-acquisition (CPA) framework across all channels, continuously optimizing budget allocation based on channel-level ROI
Implement lead scoring, intake optimization, and conversion funnel analysis in coordination with the firm's client intake and case management teams
Build and manage a formal referral program, including attorney referral networks, co-counsel relationships, community partnerships, and client advocacy initiatives
Brand, PR & Thought Leadership
Own the firm's brand identity and ensure consistent, professional representation across all touchpoints, including digital platforms, print materials, and in-person events
Lead public relations strategy, including media relationships, press releases, award submissions, and crisis communications
Develop and execute a thought leadership program including podcasts, webinars, speaking engagements, and authored content positioning the firm's attorneys as leading voices in employment law
Manage the firm's reputation across all review platforms and legal directories (Avvo, Martindale-Hubbell, Super Lawyers, etc.)
Digital Presence & Content
Own and optimize the firm's digital presence including its website, landing pages, SEO strategy, and all organic and paid content
Oversee social media strategy and execution across all relevant platforms, ensuring consistent posting cadence, audience engagement, and brand voice
Develop a content marketing strategy including blog/article production, video content, email marketing, and multimedia campaigns that drive organic traffic and inbound leads
Ensure compliance with all applicable legal advertising rules and state bar regulations across all marketing channels and content
Vendor Management & Agency Oversight
Identify, evaluate, contract, and manage all marketing vendors and agencies, including digital advertising agencies, PR firms, SEO/content vendors, lead generation companies, and technology providers
Negotiate vendor contracts to ensure performance-based accountability, favorable pricing, and alignment with firm goals
Conduct regular vendor performance reviews and make data-driven decisions on retention, termination, and replacement of underperforming vendors
Maintain a vendor directory with performance benchmarks, contract terms, and renewal calendars
KPIs, Dashboard & Analytics
Design and implement a centralized marketing analytics dashboard providing real-time visibility into performance across every channel, campaign, partner, and vendor
Define, track, and report on KPIs for every marketing initiative including cost per lead, cost per retained client, channel conversion rates, lifetime client value, referral volume, and organic growth metrics
MELMED LAW GROUP P.C. | Chief Marketing Officer | Confidential
Deliver regular performance reports to the Managing Partner with actionable insights and strategic recommendations
Establish attribution modeling to accurately measure the contribution of each channel to client acquisition and firm revenue
AI & Technology Integration
Lead the identification, evaluation, and implementation of AI-powered tools and strategies across all marketing functions, including AI-assisted content creation, predictive lead scoring, chatbot and intake automation, audience targeting, and campaign optimization
Stay current on emerging AI capabilities in legal marketing and proactively bring recommendations to firm leadership
Establish AI usage policies for the marketing function that ensure compliance, quality control, and brand consistency
Partner with firm operations leadership to integrate marketing AI tools with the firm's broader technology and case management infrastructure
Qualifications Required
8+ years of progressive marketing leadership experience, with at least 3 years in a senior marketing leadership role (VP, CMO, or equivalent)
Demonstrated experience building and managing multi-channel marketing programs with proven, measurable ROI
Deep expertise in paid media (Google Ads, Meta, programmatic), SEO/SEM, email marketing, and social media strategy
Experience managing external agencies and vendors, including contract negotiation and performance accountability
Proficiency in marketing analytics platforms (Google Analytics, HubSpot, Salesforce Marketing Cloud, or similar) and data visualization/dashboard tools
Strong analytical and financial acumen with experience managing marketing budgets and cost-per-acquisition optimization
Excellent written and verbal communication skills with the ability to distill complex data into clear executive narratives
Proven experience creating and executing referral or partner marketing programs
Hands-on experience implementing AI tools within a marketing function
Preferred
Experience in legal marketing, professional services marketing, or other highly regulated industries
Familiarity with plaintiff-side employment law, class action litigation, or contingency fee business models
Experience marketing directly to individual consumers (B2C) rather than exclusively to businesses (B2B)
Background in podcast production, webinar hosting, or event-based marketing
Spanish-language marketing experience or bilingual proficiency
Established relationships with legal media, directory platforms, or employment law communities
#J-18808-Ljbffr